Reels and TikTok for Business, Really? (Insights from FareHarbor Experts)
Release Date: 10/03/2023
Cómo una Familia Construyó un Legado en la Isla con Carabalí Rainforest Adventure Park
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En este episodio especial en español, conversamos con Carabalí Rainforest Adventure Park en Puerto Rico, un negocio familiar de tercera generación que ha pasado de ofrecer paseos a caballo locales a convertirse en uno de los destinos de aventura más reconocidos de la isla. El equipo comparte cómo la cultura, la familia y el crecimiento sostenible han guiado su trayectoria y siguen dando forma a las experiencias que crean para visitantes de todo el mundo. In this special Spanish-language episode, we sit down with Carabalí Rainforest Adventure Park in Puerto Rico — a...
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Evolving Through Adversity: Sea Maui’s Journey Forward
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Peter from Sea Maui joins Rebekah and Monique from FareHarbor for Part Two of our special Hawai‘i Series on Growth Powered by FareHarbor. Recording from the FareHarbor Meetup, Peter shares what it means to grow a tourism business in Hawai‘i with intention, heart, and community at the core. From navigating wildfires and COVID to strengthening brand loyalty, Peter reflects on the lessons that helped Sea Maui evolve. He also dives into how FareHarbor has streamlined operations, expanded revenue through the Distribution Network, and helped the business stay connected to its values as it grows....
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Building a Tourism Business with Purpose featuring Nā Pali Coast Tours
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Kamalani from Nā Pali Coast Tours joins Rebekah on-site in Kaua‘i for a special episode of Growth Powered by FareHarbor. As a Native Hawaiian and second-generation business owner, Kamalani shares what it means to carry on his family’s legacy while honoring the land, history, and community of the Nā Pali Coast. They dive into topics like responsible tourism, what it takes to run a cultural tour business in Hawai‘i, and why authenticity is critical for growth. Kamalani also shares how FareHarbor helps manage operations while supporting the business’s mission of sustainability and...
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Unlocking Earning Potential with GetYourGuide & FareHarbor
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This episode of Growth Powered by FareHarbor brings you an inside look at GetYourGuide, one of the leading online travel agencies (OTAs) in the tourism industry. Rebekah talks with Allie, Senior Account Executive at GetYourGuide, about how operators can succeed on the platform and how FareHarbor clients can leverage that connection. Topics include: What it takes to get listed (and verified) How to write better listings that actually convert Why reviews and visuals matter more than ever The biggest misunderstandings about OTAs How GetYourGuide’s global reach and marketing...
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Bonus Episode! Celebrating World Pride Month: A Conversation with Sundog Sailing
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In this Pride Month special, Rebekah speaks with Captain Jen and Captain Janet of Sundog Sailing about their journey as queer women in the sailing and tourism industry. They share how they built a business rooted in inclusion, hospitality, and joy all while creating a safe space on the water for everyone. Together, they reflect on the importance of visibility and representation in tourism, the personal stories that shaped their business, and how being themselves has been the most powerful form of leadership. Captain Jen and Captain Janet encourage donations to the following organizations: ...
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What Tour Operators Can Learn from Adventure Cat's Seamless Booking Process
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Charlie from Adventure Cat Sailing joins Rebekah to share how one of San Francisco’s most iconic tour businesses creates a smooth, guest-first booking experience on and off the water. They discuss what it takes to build trust through branding, how FareHarbor tools help remove friction from the guest journey, and why thoughtful pricing, team culture, and follow-up reviews all matter. If you're thinking of upgrading your booking flow, scaling your guest experience, or exploring reservation softwares built for tour operators, this episode is for you! Listen in for insights on marketing,...
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Smart Booking, Happy Elephants: The Tech Behind a Thai Sanctuary’s Success
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What happens when a growing ethical elephant sanctuary in Thailand upgrades to a smarter reservation system? In this episode, Rebekah sits down with Vincent, General Manager of Phuket Elephant Sanctuary, to explore how FareHarbor helped them streamline operations, improve guest experience, and scale sustainably. Vincent shares the sanctuary’s growth story, including how they survived the pandemic, embraced ethical tourism practices, and now manage up to 300 guests per day—all while protecting their elephants and educating travelers. We also dive into: - The launch of FareHarbor in...
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How Tour Operators Can Maximize Revenue with Digital Ads and Sales Strategy with Andrew Slaga
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How can tour and activity operators use Google Things to Do (GTTD) to drive more direct bookings and increase visibility? In this episode of Growth Powered by FareHarbor, FareHarbor Community Manager Rebekah Costley dives into how operators can leverage Google Things to Do to capture more organic traffic, optimize their listings, and reduce reliance on OTAs. Tune in to learn: ✔ What Google Things to Do is and how it works for tour and activity businesses ✔ How to optimize your listings to appear in Google search results ✔ Strategies for increasing direct bookings using GTTD ✔ Common...
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Tourism Trailblazers: Women Who Lead and Build (International Women's Day)
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Join host Rebekah Costley for a special International Women’s Day edition of Growth Powered by FareHarbor, where we celebrate the resilience, innovation, and success of women entrepreneurs in the tourism industry. In this episode, five inspiring women share their entrepreneurial journeys, challenges they've overcome, and strategies for success—from running food tours in Puerto Rico to leading adventure tourism businesses in Australia and Canada. In This Episode, You’ll Learn: How these women built thriving tourism businesses The biggest challenges they’ve faced—and how they overcame...
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Driving Traffic with Content: How Lia Garcia Scales Tours with Blogs and Influencers
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This episode is #incredible. Rebekah chats with co-founder Lia Garcia of Louisville Food Tours, about her journey from travel blogging to running a successful food tour business. Leah shares how she used SEO, influencer marketing, and affiliate programs to increase visibility and drive sales. Leah also discusses in detail the power of authentic storytelling and using it to build meaningful partnerships with local businesses to grow her revenue. If you’re a tour operator looking to enhance your marketing strategy and boost bookings via social media marketing and blogging, this episode has...
info_outlineFareHarbor’s Digital Marketing Strategist, Tristen, and TikTok guru, Rebekah, spill the beans on harnessing TikTok and Instagram Reels for business growth. No dancing required!
On this episode we discuss the effectiveness of short-form videos for tour and activity operators.
The Appeal of Short-Form Videos
Rebecca, an Enterprise Account Manager at FareHarbor, kicked off the discussion by highlighting the immense reach of platforms like TikTok. She argued that TikTok's short-form video format is a powerful tool for reaching a wider audience compared to Instagram.
Shane, the Head of Community at FareHarbor raised an interesting question asking: Are short-form videos only suitable for big companies with large budgets and production crews?
Rebecca's response was a resounding no. She emphasized that even with just a phone camera, operators can create engaging content. The casual nature of short-form videos, she argued, is appealing to audiences who are used to seeing polished corporate videos.
The Power of TikTok
Rebecca, dubbed the "TikTok queen" at FareHarbor shares her insights on the platform. She learned from successful clients and observed what other businesses, like Duolingo, were doing on TikTok. She emphasized the importance of short attention spans in today's age and how TikTok's format of delivering information in short intervals has contributed to its success.
She also pointed out that short-form videos require less time and effort compared to longer videos, as they can be edited within the TikTok app itself. Shane related to the frustration of long introductions in podcasts and YouTube videos and highlighted the benefit of short-form videos in capturing attention quickly.
The power of short-form videos is undeniable, and with the right strategies, tour and activity operators can harness this power to reach a wider audience and boost their business.
What is your experience with TikTok and Reels? Let us know in our FareHarbor Client Online Community. Tristen and Rebekah hang out there too and can answer your questions.