#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand
Story-Driven Business podcast with Susanna Rantanen
Release Date: 06/11/2025
#198 The CEO as Chief Storyteller: Leading With Narrative Power
Story-Driven Business podcast with Susanna Rantanen
🔥 CEOs, listen up. The most powerful storyteller in your employer brand isn’t HR or comms. It’s YOU. When the person at the top goes quiet, so does the culture. But when you lead with a story—authentic, value-based, human story—your people don’t just listen. They align. They believe. They act. In this final part of my podcast series on modern leadership branding, I unpack why narrative power is the new executive influence tool—and what it looks like when the CEO becomes the Chief Storyteller. ✔️ What stories you should be telling ✔️ Where to show up (without being an...
info_outline
#197 From EVP to Impact: The Death of Corporate Fluff
Story-Driven Business podcast with Susanna Rantanen
RIP old-school EVPs. They had a good run… until nobody believed them anymore. 🙃 The world has changed. People want work that fits into their lives—not just flashy slogans and buzzword bingo on your careers page. In this episode of the Story-Driven Business Podcast, I’m showing you the modern replacement: ✨ The Modern Work-to-Life Promise ✨ Real, evolving Key Story Themes These aren’t just words. They’re the foundation of trust, retention and reputation. Learn the method →
info_outline
#196 The Talent is the Hero: A Leadership Shift That Changes Everything
Story-Driven Business podcast with Susanna Rantanen
HOT TAKE: If your employer brand still revolves around your CEO, tech stack, or product features… you’re not branding a company. You’re feeding an ego. And egos don’t scale. People do. Your people are the hero of your business strategy. Not you. In my latest episode of the Story-Driven Business Podcast, I dive into a mindset shift that turns modern leadership on its head:🎙️ “The Talent is the Hero: A Leadership Shift That Changes Everything” When leaders stop trying to be the centre of the story and start guiding their people as the protagonists, trust builds....
info_outline
#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand
Story-Driven Business podcast with Susanna Rantanen
What if your company culture is actually sabotaging your business strategy? In this episode of the Story-Driven Business podcast, I reveal how to decode your organisational culture using the Competing Values Framework and the OCAI diagnostic tool. You’ll discover how different culture types—Clan, Adhocracy, Market, and Hierarchy—shape everything from leadership and performance expectations to recruitment messaging and talent profiles. This episode is especially powerful for modern leaders, HR professionals, and founders navigating growth, change, or transformation. I’ll also show you...
info_outline
#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning
Story-Driven Business podcast with Susanna Rantanen
What if your employer brand was never meant to live in talent acquisition? What if it’s the missing link between your culture, people, and business strategy? In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanen—author of Story-Driven Employer Branding and the world’s leading expert in modern employer branding—shares why story-driven positioning is your most underrated strategic tool. Discover: The four strategic company culture types and why knowing yours is critical How to design employee experiences that make your employer brand believable What...
info_outline
#193 Why Employer Branding Is a Strategic Leadership Opportunity
Story-Driven Business podcast with Susanna Rantanen
What if I told you your employer brand already exists—and it’s silently telling the world what kind of leader you are? In this episode, Susanna Rantanen—creator of the Magnetic Employer Branding Method™—reveals why employer branding has become your leadership advantage. Discover how story-driven employer branding connects your business strategy, values, and company culture into a cohesive narrative that drives behaviour, improves retention, and boosts performance. 🎯 Learn how to: Turn culture into your company’s invisible compass Align your people with your strategic vision ...
info_outline
#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2
Story-Driven Business podcast with Susanna Rantanen
Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories. In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business. Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent. Expect: Tangible tips for execs, CEOs and team leads Real-life examples of storytelling success The Magnetic Employer...
info_outline
#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1
Story-Driven Business podcast with Susanna Rantanen
Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling. In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today. Discover how to lead with clarity, inspire trust, align culture, and boost your “Return on Inspiration”—all through the stories you tell. 💡 Featuring ideas and thoughts from masterminds such as Donald Miller, Brené Brown, Simon Sinek and Susanna from the new book Story-Driven...
info_outline
#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)
Story-Driven Business podcast with Susanna Rantanen
What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Method™, I'll guide you through how to: Transform your current culture into a Strategic Company Culture Make your people your loudest brand advocates without begging for reviews Craft a Work-to-Life Promise™ that top talent feels in...
info_outline
#189 Brand People Like Best Companies Do, Not Just Products
Story-Driven Business podcast with Susanna Rantanen
Your products don’t build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand people. When you brand your people: ✅ Customers see the human value behind your service. ✅ Talent sees themselves in your story. ✅ Stakeholders see leadership that inspires long-term trust. But when you don’t… ❌ You become forgettable...
info_outlineWhat if your company culture is actually sabotaging your business strategy?
In this episode of the Story-Driven Business podcast, I reveal how to decode your organisational culture using the Competing Values Framework and the OCAI diagnostic tool.
You’ll discover how different culture types—Clan, Adhocracy, Market, and Hierarchy—shape everything from leadership and performance expectations to recruitment messaging and talent profiles.
This episode is especially powerful for modern leaders, HR professionals, and founders navigating growth, change, or transformation.
I’ll also show you how my Magnetic Employer Branding Method™ transforms culture insights into magnetic content, leadership communication, and employee experiences.
Based on the framework behind my book Story-Driven Employer Branding, this episode will forever change how you approach culture—and help you turn it into a strategic superpower.
Listen now and start aligning your culture with your business mission.
Let’s make your strategy magnetic!