#197 From EVP to Impact: The Death of Corporate Fluff
Story-Driven Business podcast with Susanna Rantanen
Release Date: 06/25/2025
#208 B2B Leadership Culture Starts With You (Whether You Like It or Not)
Story-Driven Business podcast with Susanna Rantanen
In this episode of the Story-Driven Business podcast, Susanna Rantanen explores why B2B leadership culture starts with you, whether you like it or not. Drawing on behavioural science and real-world leadership experience, this episode explains why culture isn’t created in strategy decks or off-sites, but in everyday leadership behaviour: how you respond under pressure, give feedback, handle conflict and how you model values in action as a leader. If you’ve ever wondered why alignment slips, why teams behave differently than expected, or why culture change feels harder than it...
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#207 This is What B2B Leaders Get Wrong About Their Products and People
Story-Driven Business podcast with Susanna Rantanen
Most business leaders dismiss employer branding because they think it’s a recruitment tool. In this episode of the Story-Driven Business podcast, Susanna Rantanen (the innovator and leading global expert in story-driven employer branding) reveals why that assumption is costing B2B companies growth, trust, and stability. Discover why your employer reputation is the foundation of your B2B business brand, and why customers buy based on their belief in your people, not your product or services. This episode reframes employer branding as a strategic leadership discipline and introduces the core...
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BONUS: AI Isn’t the Point. You Are.
Story-Driven Business podcast with Susanna Rantanen
A New Season of Story-Driven Business Begins! After a six-month break, Story-Driven Business Podcast returns! And this time, the pause mattered. In this bonus episode, Susanna Rantanen opens a new season with honesty, perspective, and a powerful reframing of what 2026 is really about. Following a life-changing MS diagnosis in 2025, this episode isn’t just a comeback; it’s a recalibration. This season dives into AI beyond tools and technology. Not prompts. Not platforms. But people. Drawing parallels to the digitalisation wave of the late 2000s, Susanna explores what today’s AI shift...
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#206 Employer Branding Budget for 2026 – Budgeting Tips For Story-Driven Plans
Story-Driven Business podcast with Susanna Rantanen
In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders. Every employer has an employer image, but a true employer brand only exists when people feel an emotional connection. Without strategic investment, your image will be shaped by others, from employees to ex-employees, and from competitors to job seekers — and not always in your favour. Susanna shares a practical breakdown of what real story-driven budgeting looks like, including strategy and planning, creative assets, tools,...
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#205 Navigating AI-Driven Change: Why Emotional Commitment to Your Business' Story Is Key to Success
Story-Driven Business podcast with Susanna Rantanen
As AI rewrites the rules of business, emotional commitment is your competitive edge. In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels uncertain. Why do some teams rise through chaos while others resist change? The answer lies in the power of emotional connection to your business story. 🎙️ Hit play now and start leading through storytelling. 👉 Hosted by me, Susanna Rantanen | #StoryDrivenBusiness Find me on socials as @rantanensusanna Enjoy!
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#204 What is Business Storytelling? It's a Messaging Framework, Not Telling Insignificant Tales
Story-Driven Business podcast with Susanna Rantanen
Think storytelling in business is about career tales or brand fluff? Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that helps you win attention, build trust, and move people—whether they’re employees, customers, job seekers or stakeholders. Discover how to apply StoryBrand framework (SP7) and Susanna’s own Talent Journey of the Information Era™ to make your messaging magnetic, internally and externally. 🎧 Listen now and start turning ideas into movements. 🛠 Need help applying this in your...
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#203 How To Build A Story-Driven Business, Step By Step
Story-Driven Business podcast with Susanna Rantanen
What happens when leadership, employer branding, internal comms, and business strategy all tell the same story? You stop running campaigns… And start building trust, alignment, and long-term traction. In this episode, Susanna unpacks: ✅ The 4 levels of story integration ✅ Why most businesses fail at story (hint: it’s fear, not complexity) ✅ Why story-driven employer branding is the true foundation of a story-driven business ✅ How to activate story in your leadership culture, not just your content This isn’t branding fluff. It’s business transformation, person by person, guide...
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#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Story-Driven Business podcast with Susanna Rantanen
What if the problem isn’t a lack of talent—but a lack of trust in your brand? In this episode of the Story-Driven Business Podcast, Susanna reveals why the talent shortage you’re experiencing is actually a positioning problem and a trust issue. You will learn how to fix it by turning your employer brand into a growth strategy. ✅ Learn how to attract the right people before you even post a job.✅ Discover why most employer brands push talent away—and how to stop doing that.✅ Get inspired to lead with purpose, clarity, and the Magnetic Employer Branding Method™. 🎧 ...
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#201 How Business Storytelling Transforms Your Influence as a Leader
Story-Driven Business podcast with Susanna Rantanen
What if the reason your employees aren’t engaged, your strategy isn’t landing, or your change initiative is falling flat isn’t the idea itself, but how you’re communicating it? In this episode of the Story-Driven Business Podcast, Susanna Rantanen, the world’s leading expert in story-driven, modern employer branding, guides you through the biggest shift today’s business leaders need to make: ➡️ Stop being the hero. ➡️ Start being the guide. If you want to influence change, inspire people to act, and become a more impactful communicator, this is your playbook. Want the...
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#200 The Future of Work Isn’t Coming—It’s Here. Are You Still Marketing Like It’s 2019?
Story-Driven Business podcast with Susanna Rantanen
🔥 The future of work isn’t coming. It’s here. And most companies? Still marketing like it’s 2019. Still running talent campaigns that feel generic. Still separating leadership voice from employer brand. Still wondering why trust and advocacy are fading. Deloitte’s 2025 Human Capital Trends Report says it clearly: Human outcomes are business outcomes. Story is now a leadership tool—not a marketing trick. Episode 200 of my Story-Driven Business Podcast shows how to evolve your brand—and your leadership—for this new era. 💡 Why campaigns alone won’t work 💡 How story...
info_outlineRIP old-school EVPs. They had a good run… until nobody believed them anymore. 🙃
The world has changed. People want work that fits into their lives—not just flashy slogans and buzzword bingo on your careers page.
In this episode of the Story-Driven Business Podcast, I’m showing you the modern replacement:
✨ The Modern Work-to-Life Promise
✨ Real, evolving Key Story Themes
These aren’t just words. They’re the foundation of trust, retention and reputation.
Learn the method → storydrivenemployerbranding.com