🎙️017 | Todd & Jay: Selling Without Selling Out — How Actors Book Commercials
Release Date: 05/07/2024
Offstage Acting
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This week on Offstage Acting, Todd Kramer welcomes the brilliant Kezia Burrows — a Welsh actor whose career spans classical theatre, television drama, and the high-stakes world of motion capture and video game performance. Born in Neath and raised in the seaside village of New Quay, Kezia trained at RADA and now voices and embodies characters in some of the most acclaimed games out there. You might know her as Amanda Ripley in Alien: Isolation, Dr. Emma Fisher in Observation, or from Cyberpunk 2077, CrossfireX, Hellblade, and more. We dive into: 🎭 Her classical training and transition...
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This week we are celebrating our 50th episode! Hurray. Jay and I talk about where we've been where we are and were going. We catch up with Jay after his month long yoga retreat to India. My experience doing amateur dramatics. And we dive into a few other fun topics all in celebration of the good times we've had so far and the good times yet to come. So here's to the first and the next 50 episodes of the offstage acting podcast! #acting #actingpodcast #actor #actors #act #actorslife
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Today’s guest is Jason Baughan - a classically trained actor whose journey from the West End stage to directing cinematic storytelling in major video games is nothing short of epic. In this episode, Todd Kramer and Jay Reum welcome the multi-talented Jason Baughan (yes, that’s “Baughan,” not “Bourne”) for a spirited dive into his career evolution. Trained at the Guildhall School of Music & Drama, Jason started with a love of Shakespeare and a West End run in the Olivier-winning Sunny Afternoon, where he went from guitar player to live stage drummer in front of 900 people....
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Sometimes an actor goes through all of the training and all of the courses and pays all their dues and does very well and enjoys the education and the process… and then steps out into the bright lights of the industry with all its mechanisms and professional trappings, takes a long look around and says: “Meh. You know what? I don't think this is for me. I don't love it.” And today, Todd Kramer and Jay Reum talk to just such an actor. His name is Rob Cairns. But don't worry about good old Rob—he’s landed on his feet. Rob trained at UEA and the Oxford School of Drama, dove deep into...
info_outlineHave you ever watched a TV commercial and thought, “I could do that…” — but had absolutely no idea what actually goes into booking one?
In this Todd & Jay bonusode, the boys turn the spotlight inward as Jay digs deep into Todd’s commercial acting history to unpack what the world of television advertising really demands from actors. From auditions and callbacks to contracts, clients, and the realities of being on set, this episode pulls back the curtain on one of the most misunderstood — and financially impactful — lanes in the acting industry.
Todd shares first-hand experience from years of booking commercial work, breaking down what casting directors look for, how actors should think about usage and longevity, and why commercials can be both a blessing and a strategic minefield if you don’t know what you’re doing.
If you’ve ever wondered whether commercials are “worth it,” how to approach them professionally, or how not to lose your soul (or your future opportunities) chasing a payday — this episode is a must-listen.
⏱️ CHAPTERS
00:00 – Opening banter & setting the agenda
03:20 – Why commercials matter more than actors think
07:45 – Todd’s early commercial experiences
12:10 – What commercial casting actually looks for
17:30 – Auditions, callbacks, and the pressure to be “sellable”
23:15 – Money talk: why commercials can change your year
28:40 – Usage, longevity, and the fine print actors ignore
34:20 – Union vs non-union commercial work
40:10 – The client factor: who’s really in charge on set
46:00 – When a commercial job isn’t worth taking
51:45 – Saying no, setting boundaries, and protecting your brand
57:30 – Horror stories, war stories, and lessons learned
01:04:10 – When commercials go right (and why it feels great)
01:10:30 – Commercials vs film & TV acting mindset
01:17:00 – Advice for actors starting out in commercials
01:23:30 – Final takeaways & bonusode wrap-up
🔗 CONNECT & FOLLOW
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📸 Instagram: https://instagram.com/offstageacting
❌ X: https://x.com/OffstageActing
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🎥 YouTube: https://www.youtube.com/@offstageacting
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🌐 Jay’s Linktree: https://linktr.ee/jayreum
#️⃣ HASHTAGS
#acting #actingpodcast #actor #actors #actorslife #commercialacting #tvcommercials #advertising #auditions #workingactor #ToddKramer #JayReum #OffstageActing