Episode 27 - What Has The Checkoff Done In 2023 and What To Look Forward To In 2024
Release Date: 12/13/2023
Episode 37 - Domino’s Partnership Growing School Pizza Sales
Your Dairy Checkoff
Domino’s leaders, Jim Zimmer and Kris Holley, along with DMI’s Rebecca MacKay Allen, speak with DMI’s Scott Wallin about the success of the Domino’s Smart Slice program with schools. They highlight the 16-year partnership, which has grown from 300 to 21,000 schools, serves over 59 million slices of pizza, and sells an additional 3 million pounds of cheese. They also discuss future goals, including international expansion and improving pizza crust to enhance cheese sales. The long-time partnership's success is attributed to shared values and community focus between dairy farmers and...
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Episode 36 - The Future of Milk: Innovation and Consumer Trends Reshaping Consumption
Your Dairy Checkoff
DMI’s Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI’s Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships. They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified include a preference for high-protein, low-sugar products and lactose-free options. Successful products like Fairlife, which surpassed $1 billion in sales, and...
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Episode 35 - Making Every Drop Count: How Farmers Guide And Drive Checkoff Success
Your Dairy Checkoff
Minnesota dairy farmer Charles Krause and DMI’s Jessica Learman speak with DMI’s Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the "Making Every Drop Count" campaign, which aims to unify various checkoff initiatives and make them more visible to farmers. The new website, DairyCheckoff.com, is designed to provide farmers with easy access to financial information, annual reports, and contact details for board members. Tune in to...
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Bonus 8 - What Is YoBark? Check Out The New Dairy Product Innovation Created By The Dairy Checkoff and General Mills Partnership
Your Dairy Checkoff
DMI’s Chris Urban speaks with DMI’s Scott Wallin about the new dairy product innovation, YoBark, created with General Mills. YoBark targets teens and tweens who tend to leave the yogurt category due to a desire for on-the-go, shareable snacks. The product was developed through consumer insights and testing, resulting in a stand-up pouch yogurt bark that is both indulgent and has a good nutrient profile. They will also discuss the overall partnership, including future innovations and premium yogurt offerings, emphasizing the importance of the checkoff’s science through the National Dairy...
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Episode 34 - How Dairy Is Critical For Kids In The First 1000 Days
Your Dairy Checkoff
DMI’s Megan Maisano and Aris Georgiadis speak with DMI’s Scott Wallin about how the checkoff is sharing dairy’s impact on children with the “First 1000 Days”. She also explains how the checkoff is promoting this research through our nutrition and health professionals and to consumers via trusted online resource centers. Tune in to find out! Host & Guest: Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. Guest: Megan Maisano, MS, RDN, Director of Nutrition & Regulatory Affairs, Dairy Management Inc....
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Bonus 7 - How Is The Checkoff Building Demand For U.S.Dairy Through International Pizza Partnerships
Your Dairy Checkoff
DMI’s Nancy Gannon speaks with DMI’s Scott Wallin about the dairy checkoff’s international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut. In Indonesia, Pizza Hut's innovative Limited Time Offers, such as the "Cheese Overflow" and culturally relevant Ramadan campaigns, have boosted cheese sales. In Japan, Pizza Hut's monthly "Hutto Day" and a 30% increase in cheese usage on pizzas highlight the growing demand for U.S. cheese. Tune in to find out more! To learn more about the national dairy checkoff and your local dairy...
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Episode 33 - Is There A Dairy Renaissance Coming? YES!
Your Dairy Checkoff
Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns. O’Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immediate results, “Next” on ongoing science and partnership investments, and “Future” of long-term industry growth strategies. They also stressed the importance of national and local collaboration, ensuring efficient use of...
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Bonus 6 - Limited Time Offers Drive Dairy: Freddy’s and Midwest Dairy Three-Year Partnership
Your Dairy Checkoff
Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them into their expanding regional chain. This three-year partnership has produced several successful items including the Grilled Cheese Steakburger and the pumpkin pie and caramel apple pie concretes. Tune in to find out! To learn more about the national dairy...
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Bonus 05 - Fresh Ideas For School Milk: How The National Dairy Council Helps To Innovate And Educate Kids And Nutrition Professionals Through The School Nutrition Association
Your Dairy Checkoff
Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School Nutrition Association, the new collaboration for the “Made With School Lunch” campaign, lactose education, and the success of the new flavored milk and lactose-free shelf-stable school milk pilots. Tune in to find out! To learn more about the national dairy checkoff and your local dairy...
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Episode 32 - How Checkoff Helps Taco Bell With Dairy Product Innovations
Your Dairy Checkoff
Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Management Inc. about working at Taco Bell’s test kitchen. They discuss into Taco Bell's approach to dairy product innovation, the performance of dairy products since partnering, and what future dairy offerings may look like. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: · Host:...
info_outlineListen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI’s VP of Industry Media Relations. They will go over the highlights and challenges of this year’s checkoff programs including our restaurant and retail partnerships, health and wellness education and collaborations, consumer promotions, international promotions, and the new direction of the Fuel Up youth wellness programs. Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Host & Guest:
· Guest: Marilyn Hershey, Dairy Management Inc. Chair and Pennsylvania Dairy Farmer
· Guest: Barb O’Brien, Dairy Management Inc. CEO and President
· Host: Scott Wallin, Vice President of Industry Media Relations