Episode 30: How Do You Get Consumers To See Dairy Differently?
Release Date: 04/22/2024
Bonus 6 - Limited Time Offers Drive Dairy: Freddy’s and Midwest Dairy Three-Year Partnership
Your Dairy Checkoff
Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them into their expanding regional chain. This three-year partnership has produced several successful items including the Grilled Cheese Steakburger and the pumpkin pie and caramel apple pie concretes. Tune in to find out! To learn more about the national dairy...
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Bonus 05 - Fresh Ideas For School Milk: How The National Dairy Council Helps To Innovate And Educate Kids And Nutrition Professionals Through The School Nutrition Association
Your Dairy Checkoff
Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School Nutrition Association, the new collaboration for the “Made With School Lunch” campaign, lactose education, and the success of the new flavored milk and lactose-free shelf-stable school milk pilots. Tune in to find out! To learn more about the national dairy checkoff and your local dairy...
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Episode 32 - How Checkoff Helps Taco Bell With Dairy Product Innovations
Your Dairy Checkoff
Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Management Inc. about working at Taco Bell’s test kitchen. They discuss into Taco Bell's approach to dairy product innovation, the performance of dairy products since partnering, and what future dairy offerings may look like. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: · Host:...
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Bonus 04 - Worlds Collide: Behind the Scenes with a Farmer and Comedian
Your Dairy Checkoff
Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family’s experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries. This video series follows Vanessa as she is thrust into the unfamiliar world of dairy farming. Through Bayer's experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry's future. Tune in to find out! To learn more about the national dairy...
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Bonus 3 – How Does Checkoff Promote Dairy Through Online Retailers
Your Dairy Checkoff
Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy Export Council. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: · Host: Scott Wallin, Vice President of Farmer Relations...
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Episode 31 - How Is Dairy Changing? The Truth About U.S. Dairy Consumption
Your Dairy Checkoff
Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of? Listen in as New York dairy farmer and National Dairy Board member Val Lavigne asks two legendairy experts, Madlyn Daley, Senior Vice President, Strategic Insights & Evaluation at Dairy Management Inc. and Peter Vitaliano, Vice President, Economic Policy and Market Research for National Milk Producers Federation, these questions and much more. They will discuss how U.S. consumers are purchasing and...
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Bonus 2 - Why Is Food Safety A Checkoff Priority?
Your Dairy Checkoff
Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy? Listen as Scott Wallin, Vice President of Farmer Communications, discusses how the checkoff is helping the dairy industry increase food safety education with Tim Stubbs, Senior Vice President of Food Safety and Product Research for Dairy Management Inc. They also chat about the food safety resources available to processors and dairy farmers who are interested in creating their own dairy products, such as artisan cheese making and ice cream. Tune in to find out! To learn more about...
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Bonus 01 - What Did Dairy Showcase At Expo West 2024?
Your Dairy Checkoff
Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000 food vendors’ innovations. Listen as Marla Buerk, Executive Vice President of Global Innovation and Insights for Dairy Management Inc., and Norrie Wilson, DMI Global Innovation And Insights Consultant, discuss how the national dairy checkoff engaged with Expo West attendees by sharing new dairy product innovation samples and presented a new study on consumer health perceptions. Tune in to find out! To...
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Episode 30: How Do You Get Consumers To See Dairy Differently?
Your Dairy Checkoff
Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it? Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc. Allison and Heather will discuss how the “See Dairy Differently” campaign is changing how thought leaders think of dairy products and what the campaign will focus on promoting next. ...
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Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting?
Your Dairy Checkoff
What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence? These were a few of the questions dairy farmers asked during the 2023 Joint Annual Meeting. On this podcast, William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council answered these questions...
info_outlineDo consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it?
Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc. Allison and Heather will discuss how the “See Dairy Differently” campaign is changing how thought leaders think of dairy products and what the campaign will focus on promoting next.
Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Host & Guest:
· Host: Allison Ryan, Director of Marketing and Communications, MVP Dairy
· Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc.