Episode 30: How Do You Get Consumers To See Dairy Differently?
Release Date: 04/22/2024
Episode 34 - How Dairy Is Critical For Kids In The First 1000 Days
Your Dairy Checkoff
DMI’s Megan Maisano and Aris Georgiadis speak with DMI’s Scott Wallin about how the checkoff is sharing dairy’s impact on children with the “First 1000 Days”. She also explains how the checkoff is promoting this research through our nutrition and health professionals and to consumers via trusted online resource centers. Tune in to find out! Host & Guest: Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. Guest: Megan Maisano, MS, RDN, Director of Nutrition & Regulatory Affairs, Dairy Management Inc....
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Bonus 7 - How Is The Checkoff Building Demand For U.S.Dairy Through International Pizza Partnerships
Your Dairy Checkoff
DMI’s Nancy Gannon speaks with DMI’s Scott Wallin about the dairy checkoff’s international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut. In Indonesia, Pizza Hut's innovative Limited Time Offers, such as the "Cheese Overflow" and culturally relevant Ramadan campaigns, have boosted cheese sales. In Japan, Pizza Hut's monthly "Hutto Day" and a 30% increase in cheese usage on pizzas highlight the growing demand for U.S. cheese. Tune in to find out more! To learn more about the national dairy checkoff and your local dairy...
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Episode 33 - Is There A Dairy Renaissance Coming? YES!
Your Dairy Checkoff
Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns. O’Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immediate results, “Next” on ongoing science and partnership investments, and “Future” of long-term industry growth strategies. They also stressed the importance of national and local collaboration, ensuring efficient use of...
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Bonus 6 - Limited Time Offers Drive Dairy: Freddy’s and Midwest Dairy Three-Year Partnership
Your Dairy Checkoff
Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them into their expanding regional chain. This three-year partnership has produced several successful items including the Grilled Cheese Steakburger and the pumpkin pie and caramel apple pie concretes. Tune in to find out! To learn more about the national dairy...
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Bonus 05 - Fresh Ideas For School Milk: How The National Dairy Council Helps To Innovate And Educate Kids And Nutrition Professionals Through The School Nutrition Association
Your Dairy Checkoff
Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School Nutrition Association, the new collaboration for the “Made With School Lunch” campaign, lactose education, and the success of the new flavored milk and lactose-free shelf-stable school milk pilots. Tune in to find out! To learn more about the national dairy checkoff and your local dairy...
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Episode 32 - How Checkoff Helps Taco Bell With Dairy Product Innovations
Your Dairy Checkoff
Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Management Inc. about working at Taco Bell’s test kitchen. They discuss into Taco Bell's approach to dairy product innovation, the performance of dairy products since partnering, and what future dairy offerings may look like. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: · Host:...
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Bonus 04 - Worlds Collide: Behind the Scenes with a Farmer and Comedian
Your Dairy Checkoff
Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family’s experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries. This video series follows Vanessa as she is thrust into the unfamiliar world of dairy farming. Through Bayer's experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry's future. Tune in to find out! To learn more about the national dairy...
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Bonus 3 – How Does Checkoff Promote Dairy Through Online Retailers
Your Dairy Checkoff
Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy Export Council. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: · Host: Scott Wallin, Vice President of Farmer Relations...
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Episode 31 - How Is Dairy Changing? The Truth About U.S. Dairy Consumption
Your Dairy Checkoff
Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of? Listen in as New York dairy farmer and National Dairy Board member Val Lavigne asks two legendairy experts, Madlyn Daley, Senior Vice President, Strategic Insights & Evaluation at Dairy Management Inc. and Peter Vitaliano, Vice President, Economic Policy and Market Research for National Milk Producers Federation, these questions and much more. They will discuss how U.S. consumers are purchasing and...
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Bonus 2 - Why Is Food Safety A Checkoff Priority?
Your Dairy Checkoff
Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy? Listen as Scott Wallin, Vice President of Farmer Communications, discusses how the checkoff is helping the dairy industry increase food safety education with Tim Stubbs, Senior Vice President of Food Safety and Product Research for Dairy Management Inc. They also chat about the food safety resources available to processors and dairy farmers who are interested in creating their own dairy products, such as artisan cheese making and ice cream. Tune in to find out! To learn more about...
info_outlineDo consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it?
Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc. Allison and Heather will discuss how the “See Dairy Differently” campaign is changing how thought leaders think of dairy products and what the campaign will focus on promoting next.
Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Host & Guest:
· Host: Allison Ryan, Director of Marketing and Communications, MVP Dairy
· Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc.