Bonus 3 – How Does Checkoff Promote Dairy Through Online Retailers
Release Date: 07/16/2024
Episode 46 - From Momentum to More: Dairy’s 2025 Wins & 2026 Vision
Your Dairy Checkoff
What did dairy checkoff achieve in 2025—and where is the industry headed next? In this episode of Your Dairy Checkoff Podcast, dairy farmer and DMI Chair Marilyn Hershey sits down with DMI President and CEO Barb O’Brien to reflect on the past year and look ahead to the opportunities shaping dairy’s future. From record-breaking exports and rising consumer demand for protein to cutting-edge science and new product innovation, O’Brien and Hershey reflect on 2025. Unpack how checkoff investments are driving growth, building trust and how dairy can help be a solution for health,...
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Episode 45 - What You Should Know About The 2025 Dietary Guidelines For Americans and Whole Milk In Schools
Your Dairy Checkoff
DMI’s Kuda Lamin-Bangura, Senior Vice President of Scientific Affairs, and Katie Bambacht, Vice President of Nutrition Affairs at the National Dairy Council, chat with DMI’s Scott Wallin about what the 2025–2030 Dietary Guidelines for Americans, which strongly affirm dairy’s role as an essential part of a healthy diet, recognizing milk, cheese, and yogurt at all fat levels—including whole milk—as beneficial. Kuda and Katie also talk about the impact of the signing of the “Whole Milk for Healthy Kids” act after being signed into law by President Trump, and what effect it could...
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Episode 44 - Behind the Numbers: The True Impact of the Dairy Checkoff
Your Dairy Checkoff
In this episode of Your Dairy Checkoff Podcast, economist Dr. Oral Capps of Texas A&M University breaks down more than a decade of independent research measuring the impact of the dairy checkoff. Speaking from the 2025 Joint Annual Meeting, Dr. Capps shares how checkoff investments across food service partnerships, fluid milk innovation, whole-fat dairy science and exports are delivering strong, measurable returns for U.S. dairy farmers. He explains the rigorous, peer-reviewed process behind his analysis, the role of third-party credibility and why programs like lactose-free milk, whole...
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Episode 43: The Dairy Difference: Advocating for Better School Meals With Smart Swaps
Your Dairy Checkoff
DMI’s Katie Bambacht, Vice President of Nutrition Affairs at the National Dairy Council, speaks with DMI’s Scott Wallin about how the checkoff is working directly with schools to improve school lunches (with dairy being front and center) by collaborating with the School Nutrition Association. Katie explains that nearly 30 million students participate in school meal programs daily, with dairy providing significant nutrients, while emphasizing the critical role of school meals in addressing food insecurity and improving academic performance. She also covers the "Made with School Lunch"...
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Episode 42: Winners Drink Milk: How Dairy Shines at the Indianapolis 500
Your Dairy Checkoff
In this Regional Rundown segment of the Your Dairy Checkoff Podcast, host Theresa Reps talks with Brooke Williams, Director of Communications for the American Dairy Association Indiana, about the deep connection between dairy farmers and the Indianapolis 500 tradition. Williams explains how the Indy 500’s iconic “Winners Drink Milk” moment began in 1936 and sparked a beloved tradition that continues today. Each year, two Indiana dairy farmers are chosen to present milk to the winning driver, undergoing media training and public engagement to represent dairy farmers statewide. The...
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Episode 41 - Whole Milk’s Comeback: What Checkoff-Led Science Reveals
Your Dairy Checkoff
Discover the Latest Milk Fat Research on Whole Milk and Dairy Foods DMI’s Dr. Chris Cifelli, Senior Vice President of Nutrition Research at National Dairy Council, speaks with DMI’s Scott Wallin about how the checkoff is expanding the body of science around whole milk, cheese, and yogurt. With more than 80 studies conducted over the last 20 years, the milk fat research shows that these foods not only help support childhood growth but may also reduce the risk of type 2 diabetes and fit into heart-healthy diets. Cifelli explains how the unique makeup of dairy fat—especially components...
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Episode 40 – Revitalizing the Dairy Aisle: How ADANE Boosts Sales & Strengthens Retail Partnerships
Your Dairy Checkoff
In this inaugural Regional Rundown segment of the Your Dairy Checkoff Podcast, DMI’s Theresa Reps is joined by Nick DePalma and Kim Villani from the American Dairy Association Northeast (ADANE) to spotlight their impactful work with retailers. They discuss two major initiatives – the Dairy Aisle Performance Program and the Dairy Aisle Reinvention Program – and how these efforts drive sales, improve product availability and create better shopping experiences for consumers. From tackling out-of-stock challenges and enhancing dairy case hygiene to using data-driven insights to expand dairy...
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Episode 39 – Where Does U.S. Dairy Want To Win Worldwide?
Your Dairy Checkoff
Learn About The Top Global Markets Targeted by the U.S. Dairy Export Council DMI’s Scott Wallin explores how your dairy checkoff resources are driving global demand for U.S. dairy with Becky Nyman, a fourth-generation California dairy farmer and chair of the U.S. Dairy Export Council (USDEC), and Rick Ortman, USDEC’s Senior VP of Strategic Insights. Rick highlights USDEC’s mission to make U.S. dairy the supplier of choice worldwide—backed by rigorous market research and strategic insights while Becky shares the importance of uniting farmers, processors, and manufacturers under one...
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Episode 38 - Strong Hope For Dairy’s Future: Key Findings From the latest State of the Industry Report
Your Dairy Checkoff
Barb O'Brien, CEO of DMI, discusses the State of the Industry report with its authors, Will Loux, analyst with NMPF and U.S. Dairy Export Council, and Mike McCully, DMI consultant. DMI commissioned the report in early 2024 and highlights the unprecedented $8-10 billion in new and expanded dairy infrastructure. Key findings include the significant impact of new cheese plant capacity, consumer recovery from high inflation, and structural changes in the dairy industry in China. The report emphasizes the checkoff’s need to invest in strategies focused on new product innovations and research, new...
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Episode 37 - Domino’s Partnership Growing School Pizza Sales
Your Dairy Checkoff
Domino’s leaders, Jim Zimmer and Kris Holley, along with DMI’s Rebecca MacKay Allen, speak with DMI’s Scott Wallin about the success of the Domino’s Smart Slice program with schools. They highlight the 16-year partnership, which has grown from 300 to 21,000 schools, serves over 59 million slices of pizza, and sells an additional 3 million pounds of cheese. They also discuss future goals, including international expansion and improving pizza crust to enhance cheese sales. The long-time partnership's success is attributed to shared values and community focus between dairy farmers and...
info_outlineListen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy Export Council.
Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Host & Guest:
· Host: Scott Wallin, Vice President of Farmer Relations and Media Relations, Dairy Management Inc.
· Guest: Beau Hayden, Vice President of Strategic Intelligence, Dairy Management Inc.