Same Grape, Different Story: Processing Your Way to a Distinct Aromatic White Wine
Voices of the Vine
Have you ever wondered whether your winemaking decisions are truly shaping the way your wines taste? Most wineries don't have the luxury of running a control against a treatment to measure how a single variable changes the outcome in a given variety. In today's episode, we're diving into a 2024–2025 winemaking project where we deliberately altered our processes to drive meaningful changes in the sensory qualities of several aromatic white wines. We'll walk through what we tried, what we learned, and why the decisions you make at each stage of the process matter more than you might think....
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Effective Wine Marketing with Dr. Kathy Kelley
Voices of the Vine
Selling wine is a challenge for many wineries this year. So we’re talking to Dr. Kathy Kelley, Professor of Horticultural Marketing and Business Management at Penn State University. Dr. Kelley brings some fresh perspectives around wine marketing for smaller or family-owned operations, has provided us with a plethora of resources all available on our Show Notes, and created some reasonable action items for wineries to utilize today. If you are looking for a fresh start in your wine marketing strategies, this is the episode to listen to. You can find these and all of our past Show Notes at...
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BONUS: Taking the Creative Path Less Traveled
Voices of the Vine
Do you currently feel stuck or are struggling in the trenches of today’s industry status? This may be the conversation you need! We’re dropping a section of our interview with Estelle Tracy which was not previously released. We will pick up the interview when Virginia asked Estelle for background on how she named her company “37 Chocolates.” From here, Estelle divulged more information on the years that led to the development of 37 Chocolates. After years of experimentation with a different blogging topic, Estelle found her interests and devotion to writing led her into a professional...
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Pairing Chocolate and Wine with Estelle Tracy
Voices of the Vine
What happens when three people that are passionate about pairing complex foods with complex beverages get together? You get THIS wine and chocolate pairing. Estelle Tracy, from 37 Chocolates, leads us through a chocolate and wine pairing, showing us how much fun it can be to pair different craft or bean-to-bar chocolates with wines. She even added a very special tip for pairing wine and chocolate together for those that absolutely love these combinations. Today’s wine tasting illustrates part of Estelle’s Wine Pairing Guide with Chocolate. Plus, she shows us how possible it is to enjoy...
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Chocolate and Wine: A Sense of People and Place
Voices of the Vine
Today’s guest is Estelle Tracy, the founder and owner of 37 Chocolates, a business that provides chocolate tastings and chocolate education. Our interview with Estelle focuses on a modern approach to chocolate and wine pairings that. We’re covering Estelle’s background, her ability to connect with audiences, her interest in wine and chocolate pairings, and providing chocolate examples for wine pairings. This take on wine and chocolate is truly fascinating and has potential to elevate your own wine brand. We hope that you will tune into our second episode that features a wine and...
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Let Them Drink Wine
Voices of the Vine
Is the tasting room dead? This has been a topic on everyone’s mind through 2025. The 2025 year has been a year of great discussion and concern amongst wine industry members. While sales dropped in 2024, it is likely that the 2025 year may be similar or worse in terms of decreasing sales. However, there are beacons of light shining through that may highlight areas of opportunity for wine brands to pivot. Virginia and I spend this episode talking about those pivot opportunities, the current statistics regarding the wine economy, the advantages of direct-to-consumer operations and various ideas...
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Make Tasting Fun Again
Voices of the Vine
We’re in a period of time where the flow and feel of a tasting room is under scrutiny. Today’s wine drinkers have less time and less disposable income to visit tasting rooms, in general. It is possible a tasting room visit – which comes in many forms – can forever change an individual’s view on wine in general. With the question of whether or not tasting rooms survive our modern times, we took the time to discuss challenges and barriers we have individually experienced when visiting tasting rooms across the U.S. Overall, even as wineries look to improve sales again, there is still an...
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Are Tasting Room Rules Killing the Vibe?
Voices of the Vine
In an age in which the tasting room is getting called “dead in the water,” we explore the history behind the winery tasting room, how it has evolved over time, and one big barrier to entry for potential wine consumers: rules for tasting rooms pushed by the rhetoric of the American wine industry. This episode truly highlights one of the big expectations that is put on consumers in terms of understanding and engaging with wine. Thus, if you are a winery that has experienced drops in tasting room sales, this episode may highlight one thing you can actively change for your business – the...
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The Quest for Producing (Good) Low Alcohol Wine
Voices of the Vine
It’s time to kick off Season 2 of “Voices of the Vine” with winemaking consultant, Denise Gardner and winemaker, Virginia Mitchell. We’re diving right in, tackeling a very trendy topic for this year: low and no alcohol wines. Whether you produce 1,000 cases of wine per year or 100,000 cases of wine per year, almost every winery in the U.S. could process a low-alcohol wine. Such possibilities allow wineries of all shapes and sizes to make a low-alcohol product that still tastes like wine, acts like wine, and hits a major market trend going into 2026. But we have noticed a large gap in...
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We Made a Rosé Wine Cocktail with Jayme Henderson
Voices of the Vine
In our previous episode, Jayme shared several secrets and tips for crafting fine wine cocktails. In today’s final episode of Season 1 of “Voices of the Vine,” Jayme, Virginia, and myself are going to craft one of Jayme’s signature wine cocktails. We’ll mix it and taste it live for you! Plus, we’re sharing all of the details on how to make this lovely drink in your kitchen… all over on our show notes, which can be found at dgwinemaking.com/winelovers. Let’s sip and swirl together!
info_outlineDenise talks with her co-host, award winning winemaker, Virginia Mitchell, about how she got interested in the wine industry. We'll get the inside scoop on what led her into the world of wine and how working in the wine industry has shaped her life. Plus, we'll get her perspective on how she and Denise met.
You can find show notes for our episodes by subscribing to the DGW Sip & Swirl, or by visiting the Sip & Swirl Archive, both available at dgwinemaking.com/winelovers. You can also follow Denise on Instagram, @dgwinemaking.