How AI Can Revolutionize Your Music School | EP 251
Release Date: 03/20/2025
How to Get More Done in Less Time: Part II | Ep 269
Music Lessons and Marketing
This episode digs into a challenge many music school owners quietly struggle with: feeling like everything depends on you. Dave walks you through the mindset shifts and simple systems that help you step out of that bottleneck role and build a school that runs with more ease, clarity, and support. You’ll learn: How the 80% Rule helps you release perfection and trust your team A straightforward method for documenting and delegating recurring tasks How to hand off not just work, but the thinking behind the work Why your highest value comes from steering the business, not managing every...
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The 3 Metrics Parents Use to Define Music Lesson Success | EP 268
Music Lessons and Marketing
Parents quietly judge lessons by three things: pleasure, practice, and progress. When one slips, doubt creeps in and retention drops. In this episode, Dave breaks down how to make progress visible, make practice doable, and keep joy high—so families stay enrolled longer. In this episode, you’ll learn how to: Spot the early warning signs of parent doubt and stop churn before it starts Turn “practice battles” into simple, repeatable routines kids can follow at home Make weekly progress obvious to non-musician parents between recitals Use quick communication rituals that build...
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4 ChatGPT Prompts That Could Transform Your Music School in Minutes | EP 267
Music Lessons and Marketing
Running a music school is a constant juggle—marketing, staff management, parent communication, and daily fires to put out. What if you could have a strategist, systems expert, and creative partner on call anytime you need one? In this episode, we explore four simple but powerful ChatGPT prompts that can completely shift how you think, plan, and make decisions for your school. These aren’t just “AI tricks”. They’re conversation starters that help you uncover insights you didn’t know you had. Here’s what you’ll learn: The one prompt that helps ChatGPT act like a true...
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The Secret to Student Retention: Tiny Moments That Make Students Stay for Years | Ep 266
Music Lessons and Marketing
Parents do not stay in your music school because of curriculum alone. They stay because they feel connected, seen, and part of something bigger. In this episode, you’ll discover how to transform uncertainty into long-term loyalty through intentional experiences. Here’s what you’ll learn: Why trust, not discounts, is the foundation of retention How small gestures from your staff and teachers create loyalty The role of policies when paired with empathy Why community keeps families enrolled long term The 5-step “Loyalty Loop” framework that turns parents into advocates Listen in and...
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Why Parents Remember Stories (Not Sales Pitches) | Ep 265
Music Lessons and Marketing
Parents don’t buy music lessons. They buy transformation. In this episode, you’ll learn how to use storytelling as your most effective sales tool. What you’ll discover: Why stories resonate with parents more than facts or sales pitches How storytelling highlights transformation, not just lessons The social power of music—identity, confidence, and status How to build and use a “story bank” for calls, emails, and posts Simple ways to match stories with parents’ hopes and fears By the end, you’ll know how to shift your marketing from “selling lessons” to showing parents...
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Why Parents Don’t Respond to Your Marketing (And How to Fix It) | EP 264
Music Lessons and Marketing
Marketing doesn’t fail because Facebook ads don’t work. It fails because the message isn’t clear. In this episode, we dig into the biggest marketing myths holding music schools back—and how to fix them. You’ll discover: Why parents aren’t buying lessons—they’re buying transformation. How to craft a story that resonates with families in your community. The #1 shift that makes your ads, posts, and emails actually work. Why consistency beats intensity in every marketing channel. A simple exercise to uncover the words parents really want to hear. If you’ve been...
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The 7-Step Fall Marketing Checklist for Music Schools | EP 263
Music Lessons and Marketing
This episode is your go-to checklist for making the most of fall’s natural enrollment surge. Whether you’ve got 20 students or 200, you’ll learn practical, fast-to-implement tactics to increase sign-ups and re-engage past families. Here’s what you’ll take away: If you want this fall to be your biggest enrollment season yet, this episode will give you the tools and the timing to make it happen. How to make your homepage irresistible to parents in seconds. The exact question to ask in first calls that uncovers their “why.” A simple calendar trick to catch families right after...
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Your Music School Is Your Baby. But One Day, It Has to Fly | Ep 262
Music Lessons and Marketing
In this episode, I get real about something every music school owner feels in their gut: your school is more than a business—it’s your baby. But just like raising a child, you eventually need to prepare it to thrive without you. I share what I’ve learned from working with school owners across the country, the emotional journey of selling my own school, and the mindset shift that changed everything: thinking like a seller, even if you never sell. This episode is for any owner who feels tired, stuck, or unsure how to scale beyond themselves. Plus, I invite you to a powerful free webinar on...
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How to Tap Into Parents’ Unspoken Fears (And Build Instant Trust) | EP 261
Music Lessons and Marketing
What M&M’s Taught Me About Music School Marketing In this episode, we’re looking at one of the most iconic marketing campaigns of all time—M&M’s “Melts in your mouth, not in your hands”—and how the same psychology can transform the way you market your music school. You’ll learn how to move beyond surface-level promotion and tap into the unspoken fears, doubts, and curiosities that parents are already carrying—whether they’ve said them out loud or not. In this episode, you’ll discover: Why pointing out a hidden problem builds immediate trust with parents ...
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Group Classes That Sell Themselves (and Keep Kids Hooked) | Ep 260
Music Lessons and Marketing
In this episode, I share why group classes can be the most valuable and profitable part of your music school. When structured around ensemble performance, they don’t just match private lessons, they offer more: teamwork, leadership, and full engagement from day one. I’ll break down how The Band Builder Program makes this easy to launch, and you’ll hear how other school owners are using it to boost revenue and retention.
info_outlineAI is changing the way music schools operate, but is it a friend or a threat? In this episode, Dave breaks down how AI can help you save time, market smarter, and make better business decisions—without losing the personal touch that makes your school unique.
Key Takeaways:
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How AI can handle the busywork so you can do what you love—teaching music.
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The secret to using AI in your marketing—so students come to you (without the extra hustle).
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How AI can size up your competition and help your music school stand out.
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Writing scroll-stopping sales copy and Facebook ads in seconds—no stress, no overthinking.
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Why AI will never replace human connection—but it can make it even stronger.
Tune in now and discover how AI can be your most powerful business partner.