Bill Rogers: AI-Powered Assistants, Chat, and Search for Content Platforms
Content and AI
Bill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches. https://contentandai.com/bill-rogers/
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Jeff Coyle: Creating New Content-Marketing Opportunities with AI
Content and AI
Generative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes. While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that AI can deliver. https://contentandai.com/jeff-coyle/
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Cennydd Bowles: Design and Tech Ethics for Our AI Future
Content and AI
Like most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications. After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore philosophy and ethics in depth. His explorations have led him to extensive academic study as well as speaking gigs and writing on the subject, including a book, Future Ethics. https://contentandai.com/cennydd-bowles/
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Sharon Ni: Merging Conversation Design and Content Design
Content and AI
One of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design. Sharon Ni works on both conversational AI products and script-driven chatbots in her content design role at Cisco. She has developed her conversational design and technical AI skills by attending conferences, hackathons, and other events, by networking extensively, and by experimenting constantly with AI and conversational tech. https://contentandai.com/sharon-ni/
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Andrew Stein: Content Design and AI Leadership
Content and AI
Like many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team. Since then, Andrew has discovered many ways to apply AI in his content design work, both in conventional digital-product design and in content work on AI products. He has also discovered a happy additional benefit of taking the lead on AI. His expertise has led to exciting new collaborations and leadership opportunities....
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Anna Potapova: Managing AI Content at Scale for an Ecommerce Giant
Content and AI
Generative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies. Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalization, and other areas where her strategic-content mind guides her. https://contentandai.com/anna-potapova/
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Duane Forrester: Evolving SEO Strategy for the Generative-AI World
Content and AI
SEO has always been difficult, but generative AI takes things to an entirely new level. Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also helped launch the schema.org structured-data standard. Duane offers plenty of AI-specific advice about how to navigate the new search landscape. But he also says that the foundations of good SEO are still grounded in timeless digital best practices: understanding...
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Leah Krauss: Responsible AI and Content Design at Microsoft
Content and AI
New AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models. As a content designer working on Microsoft's Copilot for Sales product, Leah Krauss helps her colleagues understand and follow the responsible-AI principles that the company has developed. Leah's advocacy helps her design and product teams create a product that balances the need for transparency about the use of AI with the prerogative to keep customers in flow as...
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Lisa Welchman: Content, AI, and Digital Governance
Content and AI
Over the past 25 years, Lisa Welchman has established and codified the field of digital governance. With an enterprise consulting career that spans the emergence of the web, the arrival of social media, and the rise of mobile computing, she is uniquely positioned to help digital practitioners, managers, and executives understand and manage the governance issues that arise with the arrival of generative AI. Lisa is the author of the leading book in her field, Managing Chaos: Digital Governance by Design. https://contentandai.com/lisa-welchman/
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Rob Hoeijmakers: Using AI to Transform Blogging Workflows
Content and AI
LLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals. Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his research and writing workflows. This lets him spend more time on his websites' information architecture and improves the business results he gets from his blog. https://contentandai.com/rob-hoeijmakers/
info_outlineMarkus Edgar Hormess offers this advice: "Never prompt alone."
Markus was working with AI long before the current wave of excitement. He experimented with early versions of ChatGPT and quickly identified new opportunities to collaborate with both his human colleagues and his new AI coworkers.
He's currently building a community - Teaming with AI - to study and share these new practices and to explore the future of teamwork in the age of AI.
https://contentandai.com/markus-hormess/