#180: How to Crush Your Fear of Self-Promotion and Get Clients Now, with C.J. Hayden
Release Date: 02/22/2024
#207: Let’s Give You Some Clarity!
Deliberate Freelancer
On today’s show I share two timely new resources: Introducing Deliberate Freelancer Clarity Calls! These are 45-minute Zoom video chats to talk through 1-2 challenges with podcast host Melanie Padgett Powers. Are you feeling stuck in your business and need help reigniting your momentum? Do you have a million ideas but need help zeroing in on the best one for you? Are you overwhelmed with your to-do list and need help cutting through the noise? Are you feeling insecure or uncertain about a proposal, project rate or pricing structure? Schedule a Clarity Call with Melanie...
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#206: How to Stay Afloat During Turbulent Times, with Michelle Rafter
Deliberate Freelancer
Today’s guest is Michelle Rafter, who lives in Portland, Oregon. Michelle is the owner of WordCount Editorial Services. She is a former journalist who is now a ghostwriter of books, research reports and articles for CEOs and management consultants. She’s a former newspaper staff writer, wire service columnist and freelance reporter who covered business, enterprise technology and workplace issues. Michelle has weathered several economic downturns in her longtime journalism and freelance career. She recently updated her blog post “,” so I invited her on the show to go through some...
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#205: Embedding the “A” of DEIA into Your Business, with Sara Kobilka
Deliberate Freelancer
. Today’s guest is Sara Kobilka, who lives in New York state. Sara is the owner of Renaissance Woman Consulting. Sara has an insatiable curiosity that has driven her career in many different directions that she’s been able to connect in her freelance work. She primarily works in the STEM space. Sara is also a career coach, primarily for people looking to change industries or disciplines. She hosts LinkedIn sprints to help freelancers and others increase their presence on LinkedIn. She is passionate about incorporating diversity, equity, inclusion, access, accessibility,...
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#204: January and February By the Numbers
Deliberate Freelancer
In today’s episode, I recap what my business looked like in January and February. This includes: Why I got a slow start to 2025. Why I’ve been focusing only on current clients and not marketing. How much I earned in January and February. How much I worked in January and February. The number of clients I did and the types of work. How I’m thinking about so-called “low-paying clients.” How I offered two options in a proposal for a new client. What self-care means to me. How I’m playing around with ChatGPT. What I Learned This Week: Goat therapy is...
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#203: Embracing a Fractional Role + Becoming an In-Demand Freelancer, with Matthew Fenton
Deliberate Freelancer
Today’s guest is Matthew Fenton, who lives in Oregon wine country with his wife and two cats. Matthew is the founder of Three Deuce Branding, a one-man consultancy with a simple mission: “to help good people build great brands.” Since 1997, he has helped hundreds of clients — including Fidelity Investments, Wrigley and Valvoline — to achieve what he calls “brand clarity” by better positioning, strategy, and messaging. Matthew also spent seven years in client-side brand management, including two as a chief marketing officer. During that time, he launched White Mystery Airheads and...
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#202: What a $600 Month Taught Alan Heymann
Deliberate Freelancer
Today’s guest is Alan Heymann. Alan is the owner of Peaceful Direction. He is an executive coach and facilitator and is the author of two books on leadership analogies: “Don’t Just Have the Soup” and “Embrace Your Inner Peaches.” Alan is also a faculty member of the Georgetown University Institute for Transformational Leadership. In this episode, we talk about: How we’re dealing with the uncertainty of the world now. The importance of being transparent and vulnerable about our businesses on social media and elsewhere. Why Alan shared on LinkedIn that in...
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#201: My Fave 2024 Books & Most Anticipated 2025 Books
Deliberate Freelancer
On today’s show I discuss my favorite books I read in 2024 and share my most anticipated books of 2025, plus some popular authors coming out with new books this year. A few statistics first. In 2024: I read 67 books. I did not finish (DNF) 16 books. 67% of my books were fiction, with 33% nonfiction. All but one book was for adults; I read one young adult book. I read 21 debuts, or first-time-published authors, which was about 31% of all my books. All my books were physical books. I don’t use an e-reader or listen to audiobooks. Mystery/thriller was my most read genre. Here are the...
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#200: WTF 2025! (Plus, My 2024 Recap)
Deliberate Freelancer
On today’s show I discuss the rough start to 2025 and share my 2024 end-of-year review, which includes: My gross and net income for 2024 My expenses for 2024 My income goals and whether I hit those each quarter How I landed a new client How many hours I worked The importance of vacations, mental health days, spontaneous days off, and staycations A client mistake I made — you would think I’d know better by now! Clients I lost for 2025 What I Learned This Week: Go to for an easy and meaningful way to contact your U.S. congressional representatives and senators to let...
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#199: Struggling? How to Get Clients Now, with Rosanna Campbell
Deliberate Freelancer
Today’s guest is Rosanna Campbell, a freelance content writer who writes “non-boring content” for B2B SaaS clients like Dock, Lattice, and monday.com. She lives in Madrid, Spain, with her husband, son, and their beagle who eats her furniture. Rosanna’s been freelancing for eight years. In this episode, we chat in-depth about six tips she shared in a recent LinkedIn post that helped her get clients when she found herself in a “total, terrible, terrifying scramble.” Rosanna is also consistent on LinkedIn, which we also talk about at the end of the episode. In fact, she is...
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#198: November By the Numbers
Deliberate Freelancer
In today’s episode, I recap what my business looked like in November. This includes: How much I worked in November. Why I got behind and how I dealt with it. The types of work I did and how I charged. My total monthly earnings. Why I offered to help a new client for “free.” What I Learned This Week: How Poet James A. Pearson (and his friend) look at burnout: “” Poet James A. Pearson on The Bookshelf: “” by Alan Bennett Resources: Support Deliberate Freelancer at Episode #194 of Deliberate Freelancer: Episode #62 of Deliberate Freelancer:
info_outlineToday’s guest is business coach and author C.J. Hayden, who lives in Philadelphia, Pennsylvania.
C.J. Hayden is the author of seven books and hundreds of blog posts, articles, and courses on marketing, self-employment, and productivity. Her bestselling book “Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches” has become the marketing bible for thousands of self-employed professionals and freelancers.
C.J. has been a business coach for several decades now, helping self-employed professionals and creatives thrive. Her newest book is “Overcoming the Fear of Self-Promotion.” Other books include “The One-Person Marketing Plan Workbook” and “50 Ways Coaches Can Change the World.”
In this episode, we talk about:
- How C.J. helps her coaching clients by being a “thinking partner”
- How the pandemic changed how we connect with clients
- Why referrals are the best way to land clients — and how to cultivate a referral network
- How introverts and shy people can prepare for networking conversations and build business relationships
- Marketing mistakes people make when trying to land new clients
- Consistent tactics — and creating a marketing routine —to get new clients
- Why tracking your follow-ups is important — and how to do it
- 7 types of fears we may have when it comes to self-promotion
- How to discover which fears you have and learn how to overcome them
- How the fear of success might be holding you back
Biz Bite: Shut Up & Write! (a community to help you get your writing done)
Resources:
- Donate $5-$50 to support Deliberate Freelancer at Buy Me a Coffee
- Join the Deliberate Freelancer Facebook group
- Connect with C.J. at https://cjhayden.com
- Download C.J.’s free “Blueprint for a Thriving Mission-Based Business” ebook
- Episode #173 of Deliberate Freelancer: How to Rethink — and Land More — Anchor Clients, with Wudan Yan
- Episode #167 of Deliberate Freelancer: How to Use a “Cornerstone” Piece to Build a Content Marketing Plan, with Cassandra Le
- Episode #164 of Deliberate Freelancer: Using a “freakout” protocol to get work now, with Austin Church
- Episode #61 of Deliberate Freelancer: Getting Very Specific on Who Your Perfect Clients Are, with Eman Ismail
- Connect with Melanie on Threads
- Connect with Melanie on LinkedIn