Top Tips for Writing and Publishing a Book with Octane Design Studios Part II
Your Writing Coach
Your Writing Coach Podcast Are you in the process of writing a book or do you want to become an author? Find out my top tips for writing and book publishing, whether you’re self-publishing on Amazon KDP or your publishing through a traditional author. Learn when to hire a ghostwriter, how to get started on writing your book, and tools you can use to become an effective writer. In this episode, Danielle and Sicily, founders of Octane Design Studios in Kentucky, interviewed me for their podcast More Than Graphics - an award-nominated podcast for women and creatives in the tech space!...
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Top Tips for Writing and Publishing a Book with Octane Design Studios Part I
Your Writing Coach
Your Writing Coach Podcast Are you in the process of writing a book or do you want to become an author? Find out my top tips for writing and book publishing, whether you’re self-publishing on Amazon KDP or your publishing through a traditional author. Learn how to develop good writing habits, how to use mind maps to build your book content, and how to find a ghostwriter. In this episode, Danielle and Sicily, founders of Octane Design Studios in Kentucky, interviewed me for their podcast More Than Graphics - an award-nominated podcast for women and creatives in the tech space! Getting...
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The Advantages of Using the Wordpress Platform to Build Your Author Website
Your Writing Coach
Your Writing Coach Podcast Are you an author of a book? If you are an author or writer, you’ll want a fantastic website for clients and leads to visit that garnishes excellent SEO so people can find you online. Today, I have the pleasure of speaking with Danielle and Sicily, founders of Octane Design Studios in Kentucky. This is the first of a two-part series where we chat about Wordpress plugins, Wordpress maintenance services, custom WordPress development services, and how you can hire Danielle’s WordPress web design company. What is a WordPress website? WordPress is a...
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How to Monetize Your Book with an Online Course
Your Writing Coach
Your Writing Coach Podcast Are you an author of a book? Whether you’ve self-published or you’re publishing through a publisher, you can always use more revenue generation with your book. Today, I have the pleasure of speaking with Lucas Marino, author of Monetize Your Book with a Course on how you too, can make more income with your book by adding an online course to your offering. What is an online course? An online course is a class you can take at your own pace online. While some are free, we are going to chat about how you can make money with an online course that...
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What is an email drip campaign?
Your Writing Coach
Your Writing Coach Podcast Do you have your social media setup and posting on a regular basis? What about your email campaign? While many business owners see social as a great place to sell, where the gold is in selling is having an excellent email campaign. In addition to having a broadcast campaign, an email drip campaign is the most effective way to automate your email marketing and grow your email list. What is an email drip campaign? An email drip campaign is a marketing campaign that is setup through your email. You set up and schedule out your email drip campaigns...
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What is an email campaign?
Your Writing Coach
Your Writing Coach Podcast Season 02 Episode 15 What is an email campaign? Do you have your social media setup and posting on a regular basis? What about your email campaign? While many business owners see social as a great place to sell, where the gold is in selling is having an excellent email campaign. What is an email campaign? An email campaign is a marketing campaign that is setup through your email. You can plan and schedule out your email campaigns so you don’t have to write and send them at the time you’re creating your emails. Although email campaigns are the...
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Can a ghostwriter edit your book?
Your Writing Coach
Your Writing Coach Podcast Season 02 Episode 14 Can a ghostwriter edit your book? Have you thought about hiring a ghostwriter to work with you on your first or next book but you’re not sure how much they charge or how to hire a ghostwriter? The services that ghostwriters can offer and what they charge for their services vary greatly from writer to writer. You’ll need to do your homework to learn if they require time contracts, forms of payments they will take, and how fast they can finish your book. Find out what you need to consider when you hire a ghostwriter and how ghostwriters...
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How much does a ghostwriter charge?
Your Writing Coach
Your Writing Coach Podcast Season 02 Episode 13 How much does a ghostwriter charge? Have you thought about hiring a ghostwriter to work with you on your first or next book but you’re not sure how much they charge or how to hire a ghostwriter? The services that ghostwriters can offer and what they charge for their services vary greatly from writer to writer. You’ll need to do your homework to learn if they require time contracts, forms of payments they will take, and how fast they can finish your book. Find out what you need to consider when you hire a ghostwriter and how...
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What is a Ghostwriter and When Should You Hire a Ghostwriter?
Your Writing Coach
Your Writing Coach Podcast Have you thought about hiring a ghostwriter to work with you on your first or next book but you’re not sure if you can or if you’re ready to hire and work with a ghostwriter to write and publish your book? Would you like to know what services you can get when you use a ghostwriter? Get ready, because today we’re going to explore what services you can use when you hire a ghostwriter and when you need to hire a ghostwriter. Who Should Write a Book? While anyone can author a book, the verticals that benefit most from becoming an author are...
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How to Grow Your Email List on a Small Business Budget
Your Writing Coach
Your Writing Coach Podcast Season 02 Episode 11 How to Grow Your Email List on a Small Business Budget Today I have a Digital Marketing Hotseat episode on Marketeers Mastermind! Bri Campano and her business partner Trevor from Numo - Numerous Perspectives where Bri and Trevor host a daily live show along with their numerous podcasts. Today Bri and Trevor are here to ask a digital marketing hotseat question: how to build an email marketing list when you have a small business sized budget? One of the Best Digital Marketing Campaigns is Email Marketing If you’re...
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Season 01 Episode 23
How To Create Your Ideal Client Profile
When you are planning your marketing, you’ll want to know who you’re speaking to so you can clearly target the correct avatar for your business. This week we revisit the conversation from last week’s episode and dive into how to create your ideal client profile. So listen in for this one-on-one digital marketing 101 episode to find out how you can make and find out your ideal client profile to use for your own business.
Identifying Your Ideal Client Profile
According to Lynn and Mark, everything about your marketing should be founded on the audience it’s trying to reach. It’s easy to fall in love with your product or service, but it’s crucial to remember that without reaching the right audience, that product or service will never succeed.
From there, Mark recommends looking into past client history to determine who your ideal client is. Next, list out what customers you genuinely enjoy working with and why. By diving deeper into their passions, interests, and demographics, you gain a clearer picture of how to write an ad attracting that type of person.
Marketing with Your Ideal Client Profile
After you’ve determined your ideal audience, Lynn says that the key is to learn how to connect with them. Your marketing default may be to advertise the unique features you offer, but we as customers don’t buy ‘features,’ we buy the benefits that feature brings. Finding the emotional hook will lead to a more prosperous digital marketing campaign.
If you don’t have a long history of clients to look at, Mark’s advice is to create your own ideal client. Start with yourself or someone you know who likes your product and build out from there. With a familiar image in mind, it will become easier to attract the people who are the right fit for your business.
Podcast Resources
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