AI That Thinks Like a Scientist
Digital Innovations in Oil and Gas with Geoffrey Cann
AI is transforming oil and gas, but not all AI is created equal. Many companies have wasted millions on failed AI projects, chasing optimization without real breakthroughs. But what if AI could think like a scientist—applying physics and chemistry to accelerate decision-making and innovation? In this episode, , Head of Sales for Energy at , explains how their science-based AI is reshaping everything from production forecasting to molecular design. Unlike traditional generative AI, which relies on pattern recognition, NobleAI operates on scientific principles, enabling faster, more accurate...
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Ending Insanity In Oil and Gas
Digital Innovations in Oil and Gas with Geoffrey Cann
The definition of insanity is doing the same thing over and over again, expecting a different outcome. In oil and gas, we do the same thing over and over, knowing the outcome will vary—but believing we’re optimizing it. With billions at stake, the industry needs better ways to react in real time. As capital market pressures rise and companies consolidate, optimization is no longer optional—it’s survival. The days of a “sand disposal” mentality in hydraulic fracturing are fading. Operators need data-driven decision-making to improve well performance, cut waste, and reduce risks....
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The World in a Cube
Digital Innovations in Oil and Gas with Geoffrey Cann
Energy markets are undergoing a profound transformation. With demand shifting, new energy sources emerging, and digital infrastructure consuming more power than ever, the need for accurate, data-driven decision-making has never been greater. Companies must now navigate uncertainty with smarter forecasting tools, leveraging AI and real-time analytics to stay ahead. However, traditional forecasting models often fail to capture the full picture. New energy sources like solar and battery storage are disrupting the grid, while AI-driven data centers are reshaping electricity demand. At the same...
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Sweat Science
Digital Innovations in Oil and Gas with Geoffrey Cann
Oil and gas workers operate in extreme conditions, such as the Gulf and the Permian Basin, where the intense heat and high humidity create very hazardous conditions. You lose a lot of body moisture just surviving in those settings. Most of us know to take a drink of water when we’re thirsty, but in those places, by the time you’re thirsty, you’re already at risk. Is there a better way to measure dehydration risk before it becomes a safety hazard? In this episode, I sit down with , Chief Revenue Officer of s, to discuss a nifty wearable device that tracks sweat loss,...
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From Milling to Data
Digital Innovations in Oil and Gas with Geoffrey Cann
The oil and gas industry has long relied on surface data and the expertise of seasoned operators to manage the complexities of downhole operations. However, as wells become deeper, laterals longer, and conditions more extreme, the human expert can struggle to address the expanded downhole complexity. Consistency, efficiency, and precision have become increasingly difficult to achieve. This growing complexity presents significant challenges. Operators must interpret inconsistent surface data while contending with extreme pressures, weights, and temperatures. Without real-time visibility...
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Pearls of CO2 Wisdom
Digital Innovations in Oil and Gas with Geoffrey Cann
Direct air carbon capture will be required to remove excess CO2 from the atmosphere while we wind down fossil fuel combustion, and a new technology based on graphene and amine coated ceramic pearls or spheres may be the missing link. The direct air capture methods deployed to date struggle with their enormous scale, their energy intensity, and operating costs. They can require hundreds of dollars per ton of CO2 removed, large land footprints, and available geology to sequester the carbon underground. Economically, they can't pay their own way without permanent subsidies. Many entrepreneurs are...
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Crux of the Matter
Digital Innovations in Oil and Gas with Geoffrey Cann
Pipelines are often thought of as simple logistics channels, but in reality, they operate more like sprawling processing plants. This complexity has long been underserved by outdated control systems that lack the sophistication of modern software. The challenge is clear: legacy systems are hindering efficiency, sustainability, and even talent retention as younger generations expect better tools in the workplace. How do we overcome this inertia? In this latest episode I catch up with Vicki Knott, Co-Founder and CEO of Crux OCM, whose exciting work is transforming pipeline control rooms...
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Transforming Petrochemicals
Digital Innovations in Oil and Gas with Geoffrey Cann
The petrochemical industry has traditionally been slow to adopt new technologies, often hindered by legacy systems, risk-averse cultures, and scattered data. However, as global competition and sustainability pressures mount, companies like Nova Chemicals are turning to digital transformation to drive operational efficiency and sustainability. Nova Chemicals recognized the untapped potential in its decades of operational data and began its digital journey with a bold vision. By leveraging advanced tools, such as AI-driven predictive maintenance, the company has revolutionized its...
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Driving Data Innovation in Fuel Supply Chains
Digital Innovations in Oil and Gas with Geoffrey Cann
The fuel products supply chain is long and complicated, handling the movement of massive volumes of fungible, dangerous, and valuable products in millions of small lots. Despite its criticality, this part of the industry is often overlooked, but can benefit from the modern tools that are finding their way into many industries. I was curious just how deeply our modern digital tools have penetrated the supply chain. There's no one better to discuss this topic than , VP and General Manager of Energy and Refined Fuels at . DTN touches some 85% of the liquid fuel molecules in the US,...
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Building the Workforce of the Future
Digital Innovations in Oil and Gas with Geoffrey Cann
The energy industry faces a dual challenge: addressing the growing skills gap as experienced workers retire, and attracting a tech-savvy younger workforce. Meanwhile, digital transformation is reshaping the landscape, introducing complex tools like AI and automation into traditional workflows. In this episode, I interview Ron Crabtree, CEO of MetaOps and MetaExperts, about bridging the workforce gap. The interview considers how companies can identify critical skills for the future, implement effective mentorship programs, and create the kinds of roles that attract and retain young talent. We...
info_outlineIt's never been easy for energy products to demonstrate they are sustainable because such products are not easily traceable through the supply chain. Commodity products such as energy, plastics, carbon, and fuels are fungible, voluminous, and blended with each other. The supply chains are not segregated, leading to possible cross contamination when a sustainable fuel passes through infrastructure that is shared with traditional fossil fuels.
However, regulatory efforts are putting pressure on organizations to address this using new digital solutions, leveraging machine generated data, blockchain trusted ledgers, cloud computing, and analytics.
Concepts like digital passports that accompany physical cargos allow supply chain participants to track the movements of cargos and trace their chain of custody from feedstock to the consumer, and back through the waste stream as they reenter the manufacturing loop.
One of the key technologies that the energy industry uses for this purpose is called Marco, a kind of middleware technology for digital ledgers that provides for easy solution building.
In this interview, I speak with Noslen Suárez, account executive with Finboot, on how Finboot's solutions allow petroleum, petrochemical, and energy companies deliver sustainable products. Noslen has a background in Physics, and holds a PhD in quantum mechanics.
Connect with Noslen:
📇 Linkedin: https://www.linkedin.com/in/noslensuarezrojas/
Additional Tools & Resources:
🎬 Go backstage and check out my studio:
👉 https://geoffreycann.com/resources/
🎓 Take my one day digital strategy training course for oil and gas:
👉 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185
Connect with Me:
🖥️ Blog series: https://digitaloilgas.substack.com/
🎧 Podcast: https://geoffreycann.com/broadcast/
📇 Linkedin: https://www.linkedin.com/in/training-digital-oil-gas/
🤬 X: https://x.com/geoffreycann
Contact for Lectures and Keynotes:
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Disclaimer:
The views expressed in this podcast are my own and do not constitute professional advice.