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Fracking Reinvented

Digital Innovations in Oil and Gas with Geoffrey Cann

Release Date: 05/28/2025

How VR is Revolutionizing Industrial Training show art How VR is Revolutionizing Industrial Training

Digital Innovations in Oil and Gas with Geoffrey Cann

The industrial sector faces a growing challenge: how to train a rapidly evolving, inexperienced workforce to safely and effectively operate aging and complex infrastructure. Traditional training tools like PowerPoint presentations and passive classroom learning no longer cut it, especially in high-risk environments like oil refineries and offshore rigs. Enter immersive training platforms—tools that provide guided, interactive learning experiences in virtual environments. These platforms bridge the comprehension gap by enabling engineers to interact with equipment and scenarios in a...

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Beyond RAG show art Beyond RAG

Digital Innovations in Oil and Gas with Geoffrey Cann

In energy and manufacturing, vast volumes of unstructured data (think OEM manuals, maintenance logs, shift notes, correspondence, procedures), sit largely untapped. For decades, experienced technicians have compensated by carrying critical knowledge in their heads. But with retirements accelerating and fewer seasoned workers on the front line, this model is breaking down.  New large language learning models that underpin technologies such as Grok and ChatGPT are being trained on this unstructured content to create context-relevant, queryable databases for industry. This...

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Training the Dog show art Training the Dog

Digital Innovations in Oil and Gas with Geoffrey Cann

Why is a pug named Phoebe likely more qualified than your frontline crew?  In the oil and gas industry, online training and certification have become the norm. Let's agree it's convenient, cost-effective, and scalable. But what if the people taking that training are subverting the training using AI, or aren’t people at all? Digital tools, especially generative AI, are now being misused to automate training completion, which undermines the entire compliance system. The same platforms designed to protect workers, assure reliability, comply with regulations, and safeguard the environment...

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The Five Lessons of Digital and AI Deployment show art The Five Lessons of Digital and AI Deployment

Digital Innovations in Oil and Gas with Geoffrey Cann

The oil and gas industry has invested heavily in new digital technologies, but too many efforts fall short in value delivery. However compelling digital initiatives may seem, they will assuredly flounder if workers are unable or unwilling to adopt them.  The challenge lies in the way asset centric organizations tend to approach change. Leaders often seek rapid results that will contribute to current earnings, while frontline teams struggle with clunky processes and...

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The Looming Energy Talent Gap show art The Looming Energy Talent Gap

Digital Innovations in Oil and Gas with Geoffrey Cann

The energy industry is having a moment. As assets become digitized, operations increasingly automated, molecules displaced for electrons, and capital more discerning, the biggest challenge is now people, instead of engineering. Specifically, where will the next generation of digitally fluent energy professionals come from?   At the same time, academic institutions, whose mission is to deliver qualified talent, are under grave financial pressure. International student revenue is collapsing, and many programs are out of step with the real-world digital needs of industry. Meanwhile, the...

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From Paper to Pocket show art From Paper to Pocket

Digital Innovations in Oil and Gas with Geoffrey Cann

Heavy industry runs on complex systems and distributed assets, but frontline workers are often still armed with paper manuals and radios. It works, but yields an unacceptably high level of inconsistencies, safety incidents, and productivity bottlenecks. And as experienced workers retire, critical knowledge about systems, assets, and good practice disappears. The shift to digital work execution is now both viable and urgent. Smartphones are everywhere. AI is mainstream. And yet many organizations still struggle to digitize even basic workflows. In this episode, , co-founder and managing...

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The Helium Signal show art The Helium Signal

Digital Innovations in Oil and Gas with Geoffrey Cann

The traditional model of hydrocarbon exploration has transitioned in much of North America, replaced by exploitation of known shale and tight resources. For shale players, exploration is seen as more risky, expensive, and slow than pursuing resource play.  Classic geochemical methods, reliant on sample collection and lab analysis, can’t keep up with the need for real-time decision-making. Helium—a light, inert, and upwardly mobile gas—offers potential as an indicator of subsurface resources, but its volatile nature makes it difficult to measure accurately and reliably using...

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Honey I Shrunk The Device show art Honey I Shrunk The Device

Digital Innovations in Oil and Gas with Geoffrey Cann

In the world of oil and gas operations, edge devices are  mission-critical. These compact, intelligent sensors operate in  the most extreme of environments, such as remote drill sites, deep wells, and hostile landscapes, where they continuously collect operational data. Best in class operators don't just throw digital at the field. They prioritize efficiency, reliability, and integrity at the edge, where human oversight is limited, infrequent, and mostly absent. But the drive to digitize oilfield infrastructure raises major challenges: reliable power, cyber threats, temperature...

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Unlocking Capital Innovation in Oil and Gas show art Unlocking Capital Innovation in Oil and Gas

Digital Innovations in Oil and Gas with Geoffrey Cann

The global upstream oil and gas sector is confronting a mounting crisis—access to capital. For over a decade, international producers, especially small- and mid-cap firms, have faced shrinking pools of funding as banks exit the space and public equity markets falter. Traditional sources of capital have dwindled, leaving many promising ventures stranded without the financial fuel they need to grow. As capital constraints tighten, the sector’s self-depleting business model—where every produced barrel reduces tomorrow’s inventory—becomes unsustainable. The result? A looming risk of...

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From Clipboards to Cloud show art From Clipboards to Cloud

Digital Innovations in Oil and Gas with Geoffrey Cann

In the upstream oil and gas sector, frontline operations have long depended on manual methods for information management, such as clipboards, spreadsheets, and disconnected tools. These outdated processes persist despite mounting pressure to improve efficiency and cut costs. But with today’s margin compression, regulatory scrutiny, and demographic changes, that operational model is no longer sustainable. Field operators are expected to do more with less, but lack integrated, user-friendly tools that align with their daily work activities. In this episode, I chat with , CEO of , about how his...

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More Episodes
For decades, hydraulic fracturing—or fracking—has relied heavily on water and sand to crack underground rock and release oil and gas. Fracking is safe, proven, and reliable, and in collaboration with horizontal drilling, has resulted in the huge growth in hydro carbon production in the US and Canada. 
 
But fresh water is a scarce resource particularly in arid settings, and in many places under stress because of climate change. Disposal of used water is a technical challenge and costly. The sand resource, or proppant, is both costly to mine and heavy to ship. The mechanical process of forcing water and sand under pressure down the wells and into the rock generates a substantial carbon footprint
 
Enter RocketFrac, a Calgary-based innovator using solid rocket fuel to crack the status quo.
 
Unlike conventional fracking, RocketFrac’s technology eliminates the need for water and sand, which dramatically lowers carbon emissions and site disturbance. This self-propping, solid-fuel-based technique also opens up economically stranded assets, including abandoned or underperforming wells, with potential applications in water-stressed regions like California and the Middle East. It’s an innovation that could redefine the economics and environmental impact of oil extraction.
 
In this episode I speak with Pavan Elapavuluri, Chief Technology Officer at RocketFrac, to hear firsthand about the origin of RocketFrac’s solution, the physics behind the technology, its regulatory journey, and the digital tools they’re using to model outcomes and rank well candidates. From carbon offsets to offshore potential, this episode is an explosive look at what could be the next big leap in oilfield operations.
 
And yes, those puns are all intended! 
 
 
👤 About the Guest
 
Pavan Elapavuluri is the Chief Technology Officer at RocketFrac Services Ltd. With a Ph.D. in Geophysics from the University of Calgary and prior experience at Schlumberger in both Houston and the UK, Pavan brings deep domain expertise to the development of cutting-edge oilfield technology. He leads RocketFrac’s mission to reduce fracking’s environmental footprint using propellant-based fracturing. Originally from India, Pavan is passionate about digital transformation in energy and commercializing sustainable innovations.

Connect with Pavan:

🔗 RocketFrac's website

🔗 LinkedIn - Pavan Elapavuluri

Additional Tools & Resources

🎙 Go backstage: My Podcast Studio

🎓 Take the course: Digital Strategy for Oil and Gas

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🔗 LinkedIn

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Contact for Lectures and Keynotes

I speak regularly on these and other topics. Book a brief call about your event.

Disclaimer

The views expressed in this podcast are my own and do not constitute professional advice.