Building On-Line and Off-Line Connections with Voters with Edward Erikson Founder Erikson Communication Group
Digital Politics with Karen Jagoda
Release Date: 11/16/2023
Advertising Opportunities on CTV and OLV for Candidates and PACs with Jess Ellis VDX.tv
Digital Politics with Karen Jagoda
Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about: Applying advertising strategies used in the commercial sector to political outreach and persuasion Push for CTV...
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The Comstock Act of 1843 and the Anti-Abortion War with Anne-Christine Stop the Coup 2025
Digital Politics with Karen Jagoda
Anne-Christine, investigative journalist and human rights activist Stop the Coup 2025, joins Deepak Puri, CEO of The Democracy Labs, to address the anti-abortion war and threat to women's health from Project 2025, a 900-page Mandate for Leadership: The Conservative Promise from the Heritage Foundation. With references to the Comstock Act of 1843 and other state laws, this group is organizing campaigns that promote Christian nationalist values, intending to turn this country into a theocracy. Deepak and Anne-Christine talk about: How Christian Nationalists are using non-profits with...
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Targeting Voters in a Post-Cookie World with Bryan Miller Neptune Ops
Digital Politics with Karen Jagoda
Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing. We talk about: What replaces cookies to identify and target specific voters or groups Voting propensity, voter turnout, and when people decide how they are going to vote Finding persuadable voters How voters...
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Standing Up to Hate and Racism with Patrice O'Neil Not In Our Town
Digital Politics with Karen Jagoda
Patrice O'Neil, Founder of Not In Out Town, joins Deepak Puri, CEO of The Democracy Labs, to discuss gathering communities together to support conversations that drive understanding about fighting hate and racism. Patrice reports that screening their film Repairing the World in local gatherings has become a catalyst for people to share their stories about being harmed by hate and actions that can taken to fight racist attacks. NIOT has become a story center for communities who want to stand up together and learn from each other. Deepak and Patrice talk about: Inspiring people to take on hate...
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Benefit Screening Tool Cuts Through Eligibility Maze with Melanie Lavelle Benefit Kitchen
Digital Politics with Karen Jagoda
Melanie Lavelle, Founder of Benefit Kitchen, joins Deepak Puri, CEO of The Democracy Labs, to discuss the impact of welfare reform and the creation of an app and database to empower people to understand what benefits are available. Benefit Kitchen is focused on working with people to overcome obstacles and gain insight into the eligibility rules for federal, state, and local benefits. Melanie has discovered that many rules and hard-to-find information are designed to keep people from enrolling and discourage participation in programs. The more these agencies hide, the more...
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Activists Focused on Regulating Ammunition Sales with Sandy and Lonnie Phillips Survivors Empowered
Digital Politics with Karen Jagoda
Sandy and Lonnie Phillips, Founders of Survivors Empowered, join Deepak Puri, CEO of The Democracy Labs, to discuss their reaction and activism as a result of the murder of their daughter Jessi, killed in the Aurora Colorado theatre 2012 mass shooting. Their organization is focused on regulating companies that sell ammunition and repealing the Protection of Lawful Commerce in Arms Act. Deepak, Sandy and Lonnie talk about: Who is selling ammunition and what information is being collected Who is building arsenals of ammunition, and the role of online sellers Addressing the trauma of...
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Changing Role of the Campaign Manager with Joe Fuld The Campaign Workshop
Digital Politics with Karen Jagoda
Joe Fuld, Founder of The Campaign Workshop, joins Deepak Puri, CEO of The Democracy Labs, to consider how the role of political and advocacy campaign managers has changed over the last 20 years. The constants are the ongoing challenges for a campaign to refine the message, have the candidate or advocate's voice heard by the target audience, and find the pressure points to make the most short-term and long-term impact. Joe also emphasizes the need to keep innovating to build robust campaign strategies. Deepak and Joe talk about: Driving civic engagement Power mapping Need for training...
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Why Campaigns Need a Wikipedia Strategy with Rhiannon Ruff Lumino
Digital Politics with Karen Jagoda
Rhiannon Ruff, Co-Founder of the digital agency Lumino, is a Wikipedia expert and author of the book Wikipedia & Crisis Comms. Increasingly, for voters and the media, Wikipedia is the go-to source for campaign and candidate information, and the accuracy of the information is critical for the site's moderators. While there are ways to get content edited, one presidential candidate's approach is a lesson in what not to do. We talk about: Why campaigns should care about Wikipedia What sources are used to create and update Wikipedia pages How content is moderated on Wikipedia Tips on how to...
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Fighting Christian Nationalists with Andra Watkins How Project 2025 Will Ruin YOUR Life
Digital Politics with Karen Jagoda
Andra Watkins, The New York Times best-selling author and speaker, joins Deepak Puri, CEO of The Democracy Labs, to discuss the threat of Christian Nationalists to the future of our democracy. Indoctrinated as a child in Christian Nationalism, Andra understands the language of the calls to action in Project 2025 and warns about the potential impact on families and communities in her Substack: How Project 2025 Will Ruin YOUR Life. Deepak and Andra talk about: How Christian Nationalists are different from other Christians The true meaning of the words Christian Nationalists...
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The Ongoing Fight for Civil Rights with Deepak Puri The Democracy Labs
Digital Politics with Karen Jagoda
Deepak Puri, CEO of The Democracy Labs, shares his reaction and insights from participating in the recent commemoration of Bloody Sunday and his walk across the Edmund Pettus Bridge in Selma, Alabama. As an activist, Deepak appreciates the importance of learning from history and the need to continue the fight for civil rights. We talk about: What motivated people to attend the 59th gathering to remember the beatings of the civil rights marchers and pass on lessons to the next generation Voter suppression Overcoming voter apathy Why it is essential to visit the actual places where history is...
info_outlineEdward Erikson, Founder and President of Erikson Communication Group, joins Deepak Puri, CEO of The Democracy Labs, to discuss the possibilities of finding common interests and ways to unite local communities. As a political consultant, Edward emphasizes the value of snowball organizing to find additional supporters and the need to keep testing new methods to reach voters.
Deepak and Edward talk about:
- Finding common ground with voters in this partisan environment
- Role of social media and local media to educate about issues
- Mistakes candidates make in telling their story
- Rapid response and when not to respond
- Challenges for first-time candidates
#EriksonGroup @TheDemLabs #Voters #VoterEngagement #Organizing #RapidResponse #Childcare #WorkForce
