DTFT 3: Local Paid Search Strategies for Retailers with Gabe Thayn of Adigma
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
Release Date: 11/13/2017
DTFT22: Tips and Tricks of App Marketing, with Daniel Lo of GoGoChart
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company. During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoCart. You will also understand how mobile apps marketing works and learn what tips and techniques can help mobile app's rankings. Listen to the end to hear Daniel's advice for all startups.
info_outline
DTFT 21: Customer Segmentation and Personalized Value Proposition
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale.
info_outline
DTFT 20: Advance Paid Search and SEO for Local Businesses with Gabe Thayn and Cameron Urry of Adigma
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. Learn the difference between local and organic SEO including the role content plays towards traffic. Find out ways to obtain your customer’s data the correct way and increase your new customer findings by 30%.
info_outline
DTFT 19: Blockchain and Application to SMEs and Retailers
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During this episode, Maziar will share how the new generation of currency that is changing the world. He will focus on how Unification is brining blockchain to brick and mortar stores. Listen to the end for insight on how this technology can change how enterprises sell and exchange customer data.
info_outline
DTFT 18: Retailers VS. E-commerce Stores with Steve Suh
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During this episode, Steve will share key insight into ECommerce trends and how some retailers are yielding such high gross. You hear about what companies like Walmart and Amazon are doing differently in order to stay on top.
info_outline
DTFT 17: Building In-House Digital Team with Oswald Yeo
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
This episode focuses on the idea of building an in-house digital team for companies. Oswald talks about the benefit of hiring digital team overseas. He also shares his own personal experience while being on a quest of connecting workers and employers. On this episode, you will learn when to start hiring digital workers and what the perfect conditions are for a more successful working relationship.
info_outline
DTFT 16: Managing Class A Self-Storage with Rob Madsen
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During the episode, you will learn so much about the storage industry. From his several years of experience, he shares his know-how in the field, not only in storage but in the supply chain management, in general. He also gives some pointers on what to consider when building a website in order to attract more traffic. For brick-and-mortar store owners, you will definitely gain so much from this episode from constructing your businesses to expanding it.
info_outline
DTFT 15: Digital Marketing Technique for European Markets
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During the episode, Nils imparts his knowledge in the world of digital marketing. He gives recommendations on what digital strategies to use including what online platform is cheaper for converting traffic to your businesses. He shares when and how his company started and he reveals some recommendations on the perfect country to start a business. For all the business-savvy listeners, this episode is for you!
info_outline
DTFT 14: Marketing Management for Local Stores with Anne Ballard
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During the episode, Anne instills several strategies that will definitely be useful for store owners of local businesses. She reveals ideas on how to promote your brand using very simple and expense-free ways that would surely increase traffic to your stores. This is an informative conversation packed with simple yet effective approaches that would deliver an open message to customers and bring them to the doorsteps of your stores!
info_outline
DTFT 13: SEO Online Education with Tommy Griffith
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
During the episode, Tommy allows you to take a glimpse inside the digital world of the two most used online platforms which are Airbnb and Paypal. He differentiates the SEO approach between these two services and how they measure its success. He explains how taking online courses help individuals succeed both in the digital marketing career and in businesses. Listen in and learn some tips and tricks on how to level up in the SEO industry.
info_outlineGabe Thayn is a paid search genius with a vast experience in paid search campaigns for over 8-10 years. He is the man behind Adigma, a data-driven, innovative marketing technology company which uses custom built, data-driven paid search marketing structure to create an individualized toolset for businesses.
This is the first part of a very informative episode on paid search campaigns. Gabe discusses the beauty of paid search and how it improves traffic for retail stores. He shares strategies on how to set up a paid search campaign, how to increase conversions, and how to effectively advertise businesses. He gives away paid search marketing tips to boost your campaign and grow your business.
Listen to DTFT 3 on iTunes here or subscribe on your favorite podcast app.
DTFT 3 Show Notes:
Links:
Find out more about Kevin and Scott here.
Time Stamps:
1:11 – Gabe’s background
2:58 – Advantages of paid search
3:50 – Local vs. Global paid search
8:20 – Setting up a paid search campaign
11:32 – How much should you bid for advertising?
14:19 – Tracking conversions
16:41 – Cross-device conversions
19:06 – Mobile and desktop front
23:35 – When to turn off conversions?
25:03 – Mistakes in paid search bidding
If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.