Bravery is Progressive
Creating Disney Magic
"What helped me the most was, leaving home and going out on my own and getting experiences." Jumping into the unknown is rarely comfortable, but it’s where true growth happens. Stepping outside our comfort zone reshapes our perspective and how we lead, work, and live. That is true whether it’s traveling to a foreign land or saying yes to an intimidating opportunity. After hearing Jody share his whitewater rafting adventure in Chile, it struck me how bravery really is progressive. Every time I took a leap in my own career, the fear was real. Moving countries, taking new positions, even...
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Know When To Say No
Creating Disney Magic
"We all have our own thing, and we all have to make that decision every day about what's in it for us, is it worth it, and is it worth my time." Notable Moments 00:36 When to Say Yes or No 03:22 Invitations Increase with Familiarity 08:02 Facing Life's Tough Challenges 12:14 Managing Life's Responsibilities 14:17 Get Organized for Success Sometimes, the most powerful tool you have is a simple “no.” During my years at Disney, I learned that it's okay to not say yes to every opportunity. The more important thing is knowing which doors to walk through and which ones to keep closed. Success...
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Teach Professionalism
Creating Disney Magic
"When you start doing what everybody does, it's hard to be noticed any longer. Professionalism gets you noticed." Notable Moments 00:40 "Stories That Work" Event Recap 04:57 Embrace Professional Etiquette 07:34 Professionalism Over Expertise 11:16 Importance of Professional First Impressions 15:20 Encourage Open Conversations Time and time again I see people underestimate the power of professionalism. Unfortunately, it ends up stalling their careers before they’ve even hit their stride. During our latest conversation, I shared how critical it is to set expectations for professionalism,...
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Stories That Work
Creating Disney Magic
"Stories are emotional, and when you connect with people emotionally, it sticks." Stories are the master teacher of the world. Over the years, I’ve seen firsthand that facts may fade, but a good story that is told with feeling and authenticity will stick with you forever. Today, we took that idea to the next level, gathering at UCF’s Rosen College of Hospitality Management for our first ever “Stories That Work” workshop. Jody sparked the idea, and it was a great one. We brought together Disney veterans and leaders like Bob Allen, Rick Allen, and Djuan Rivers, all with stories that...
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How to Handle Getting Laid Off
Creating Disney Magic
"Sometimes you have to make some sacrifices to recover from getting fired or laid off. And you usually come out better on the other end because it pushes you to get into another business or another organization and to show off your skills." Notable Moments 03:45 Thinking Ahead Before Layoffs 07:55 Embracing Change and Growth 09:30 Networking: Consistent Contact is Key 12:58 Cockrell Academy Community Call ADD BLOG TEASER INTRO with link to website Resources Travel Guidance are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at...
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Setting Customer Service Standards
Creating Disney Magic
"Until you actually spend time in the business and feel it and experience what's going on, it's hard for you to understand what you need to do to make changes." Notable Moments 01:22 Adapting Business Practices Globally 06:43 Managers Need to Lead by Example 08:15 Creating an Emotional Restaurant Culture 11:52 Passion Speaks Louder Than Words Stepping into the heart of service means immersing yourself in the culture and operations of your business. No matter where you are in the world, creating an outstanding customer experience starts with understanding. It’s recognizing that every location...
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Building Relationships With Your Team
Creating Disney Magic
"You're always communicating. When you walk into a room, when you're on the phone, when you say hello to somebody, you're sending a message and they're either believing more in you or they're believing less in you." Notable Moments 00:50 Effective Communication in Tough Conversations 06:39 Effective Teaching Focuses on Outcomes 09:39 Evolving Impressions and Authenticity 13:16 Attitude and Reliability Lead Success 14:32 Be Exceptional, Get Noticed Conversations are the backbone of trust, and trust is the foundation of effective leadership. Throughout my career, I’ve learned that the...
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Learn More So You Are Worth More
Creating Disney Magic
"Get up to speed on how to use something, what it means, where you would use it, or why you have to understand it. Then talk to people about it." Notable Moments 01:12 Talking about passions can help break you out of introversion. 04:49 Leave a legacy in your industry by being a teacher. 08:48 Networking can lead to opportunities by connecting with people and understanding what they offer. 11:15 Learning comes with intentional experiences and listening. 15:28 Preparation is essential to meaningful interactions. 17:29 Invest in learning to increase your value. Continuing to learn more is...
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Having Candid Conversations in the Workplace
Creating Disney Magic
"There's a lot of things in our mind that are probably not true. We just don't take the time to figure out what the problem is. People don't want to have those conversations." NOTABLE MOMENTS 01:06 Addressing Resistance to Change in the Workplace 05:06 Fix Assumptions: Hear Their Side 10:04 Improving Communication Through Diplomacy 12:17 Balancing Technical Skills and Teamwork In any workplace, the ability to have candid conversations is a necessity. As a leader it is important to be be able to address tough issues with the ease and confidence that keeps your team thriving. When...
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Why Don't You Ask for Feedback
Creating Disney Magic
"You don't get in trouble for what you know. You get in trouble for what you don't know." Notable Moments 02:24 Be Average or Be Excellent 03:59 Empowering Change Through Feedback 07:31 Build Trust By Taking Action 10:37 Honesty Creates Impact 13:46 Cockerell Academy Creating excellence is magic, and the secret lies in the details. From my experience, true magic in any business is when you're so good, people wonder how you do it. Everyone in the organization strives for excellence rather than settling for average. Whether it's a seamless customer service experience or a perfectly...
info_outline"Part of your training program for new hires is to look at these situations and say this is going to happen, and here's the answer. Here's what we say and here's what we do."
NOTABLE MOMENTS
00:43 The Legacy of Harris Rosen
02:50 Handling Customer Expectations in Uncontrollable Customer Experiences
07:48 Prepare for Unforeseen Events By Controlling What You Can, like Schedules and Production.
12:32 Creating and Preserving Memorable Experiences.
13:19 Customer Service Resourcesa at cockerellstore.com
If there’s one thing we’ve learned over the years, it’s that even the best-laid plans can get derailed by Mother Nature. At Disney, we navigated our fair share of weather-related challenges. While you may not be able to control the atmosphere, you can control how you respond.
First, it is important to take a moment to acknowledge the incredible legacy of Harris Rosen. He has left an indelible mark on Orlando through his work and philanthropy. His example is a testament to how one person can make a massive difference, even in unpredictable circumstances.
There are many times in customer service that you cannot guess what is going to happen. A listener recently shared a challenge they were having at a zoo. Guests sometimes miss seeing the animals due to weather or other uncontrollable factors. This situation isn’t too far removed from what we’ve faced at Disney. From rain showers at the Magic Kingdom to animals deciding to stay hidden, guests like to be able to see what they plan for. The key is preparing your staff for the moments that aren't what guests anticipate and making sure they know how to provide excellent service recovery.
Handling these situations boils down to a few core principles: empathetic apologies, good training, and sometimes offering compensation like return visit tickets. As Jody and I highlighted, excellent customer service even in less-than-ideal conditions can leave a lasting positive impression. Your team should know how to handle those complaints effectively, leaning on recovery strategies we’ve talked about before.
Remember, you can’t control the weather or animal behavior, but you can control your response to disappointed guests. And, that often makes all the difference in turning a potentially negative experience into a memorable one. Keep creating magic in all that you do, even when Mother Nature throws a curveball.
Resources
Travel Guidance
Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.