Talking the Talk: The Art of Great Tech Writing with John Lawson
Release Date: 05/17/2021
Dragonproof Ecommerce
Your data is worth obsessing over. This week, Rick is joined by Keifer Hunniford, Miva’s Senior Director of Product Integrations, to discuss the inherent challenges of integrating sophisticated software for complex businesses. Why is the dialogue between the many software systems which drive a business so important?
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Can you run your business in 225 work days per year or less? Study after study show the emotional, mental, and physical benefits of taking “downtime” from work life, but for many entrepreneurs, slowing down feels like failure. In fact, downtime is a wellspring for creative inspiration, innovation, and increased productivity. Rick explores why building “off” days into a busy yearly schedule is crucial for sustaining long-term success.
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Take a peek inside an internal business development talk exploring how Miva’s product, employee, and ownership history set the stage for the perfect customer relationship. Rick connects the dots between major milestones of the company’s development and the process of developing bullseye products for the exact right customer.
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Is there an overall breakdown in the quality of customer service? With millions of workers leaving the labor pool, consumer demand surging, and a rise in abusive customers, many customer support systems are strained to the breaking point. As we move towards a permanently hybrid workforce, what issues are arising in year 3 of our new reality which are only revealing themselves now? Rick welcomes Rich Rauscher, PhD, Executive Vice President of Miva and information systems expert.
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In-person industry trade shows are back, led by the retail extravaganza ShopTalk. What trends are dominating the room in 2022? Rick identifies the hot topics being discussed at this year’s event, but suggests the real value of trade shows lies in the ability to leverage time and evaluate potential partners, moving past the latest shiny things to true collaboration.
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Human-centric decision-making can create incredible tailwinds for a business - and the opposite is also true. Rick examines the downstream effects of values-based leadership decisions, and how to harness them for the best results.
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The invasion of Ukraine is a global crisis with far-reaching geopolitical consequences, including unknown impacts upon the U.S. economy. For business leaders just emerging from the challenges of the Covid era, this event will require a recommitment to values and work modalities which inspire confidence and hope. Rick suggests that the best course of action for US businesses is neither panic nor obliviousness, but instead a sober situational awareness relative to the unique context of every company. Most importantly, leaders need to focus on elements they can control, while staying connected to...
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What is the nature of happiness? A rapidly shifting digital economy and once-in-a-generation stresses demand that employers support an emotionally balanced workplace - starting with themselves. This week, Rick and Rich unpack the factors that drive happiness, how personal joy can ripple through an organization, and why choices that prioritize emotional health align with company goals.
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Rick and Scott dig in to how in a remote-first world you can no longer manage your team and gauge the emotional temperature by leaning on pony walls and observing while people work. The pandemic has now instituted a permanent sea-change in the tools required to emotionally support and manage your staff - but the ultimate goal of a psychologically safe work environment is still of utmost importance for your business.
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Coming back strong from the extremely uncertain conditions of spring 2020, Maya Jewelry drew upon the power of its community and network of artisans to build an outstanding new chapter for the brand. Owner Corey Lolley joins Rick Wilson to discuss some of the intangibles which factor into sustainable business, starting with investing humanity into every step of the decision-making process.
info_outlineAs tech titans grapple with the complicated issue of content moderation, individual entrepreneurs are putting pen to paper and creating great content that is personal AND effective. John Lawson, author of the best-seller “Kick Ass Social Commerce for E-preneurs: It’s Not About Likes - It’s About Sales” joins the podcast to tell Rick Wilson what the true purpose of content is, and how to put it in front of the right people. It’s a fun and freewheeling conversation that is relevant to all sellers trying to figure out how and why to speak to their audiences.
Check out John Lawson’s book here: https://www.amazon.com/Kick-Social-Commerce-preneurs-Likes-ebook/dp/B00HZNSXLS