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384: From Target Intern To Her Product In All Targets - The Be Rooted Story w/ Jasmin Foster

Dreams In Drive

Release Date: 04/18/2024

 408: The Road Trip - Destination, Look Within show art 408: The Road Trip - Destination, Look Within

Dreams In Drive

I did something new this week - and I'm so proud of myself. Listen in as I take you on a little drive as I open up about my past year working with a business mentor, and the biggest realization I've come to about what it truly takes to seek and see real change along the #dreamdriving journey. *SUBSCRIBE TO THE ROAD TRIP NEWSLETTER:  *Follow Dreams In Drive on Social: *http://twitter.com/dreamsindrive *http://instagram.com/dreamsindrive *Follow Rana on Social: *http://instagram.com/rainshineluv *http://twitter.com/rainshineluv  

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 408: The Road Trip - Destination, Look Within show art 408: The Road Trip - Destination, Look Within

Dreams In Drive

I did something new this week - and I'm so proud of myself. Listen in as I take you on a little drive as I open up about my past year working with a business mentor, and the biggest realization I've come to about what it truly takes to seek and see real change along the #dreamdriving journey. *SUBSCRIBE TO THE ROAD TRIP NEWSLETTER:  *Follow Dreams In Drive on Social: *http://twitter.com/dreamsindrive *http://instagram.com/dreamsindrive *Follow Rana on Social: *http://instagram.com/rainshineluv *http://twitter.com/rainshineluv  

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407: Pandemic Hobby to TikTok Fame -  Laura Flescher’s Journey From 0 to 268K Followers show art 407: Pandemic Hobby to TikTok Fame - Laura Flescher’s Journey From 0 to 268K Followers

Dreams In Drive

This week we have NYC-based marketing professional and  TikToker Laura Flescher on the show! Laura shares how she built her film & tv platform Not So Critically Acclaimed to over 268K+ followers. She details her mindset and how she grew it from the ground up (without any contacts or prior experience in the entertainment industry) and all that she is doing to fuel growth and brand partnership opportunities for herself.  We also dive into the uniqueness of Not So Critically Acclaimed's origin story. She  shares her experience of starting the platform during her...

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406: STORYTIME - What I Learned After Conquering This HUGE Fear Changed My Life show art 406: STORYTIME - What I Learned After Conquering This HUGE Fear Changed My Life

Dreams In Drive

I've been scared of going to the dentist my entire life. Childhood visits usually ended in full blown tears and panic attacks. As an adult, the same fear remained. A recent dental emergency that I COULD NOT avoid made me realize how much this fear (and many other fears) can be crippling and causing me more harm than good. While avoidance may be short-term gratifying, its long-term effects are REAL. On this episode, I dive into how conquering this fear of getting my wisdom teeth pulled has really caused a shift in my perspective on community, personal strength, goal-setting, and what it takes...

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405: The Story Behind DJ David's Club 1BD Viral Dance Parties, Social Media Success, and Creative Career show art 405: The Story Behind DJ David's Club 1BD Viral Dance Parties, Social Media Success, and Creative Career

Dreams In Drive

Listen in as DJ David Victor shares the story behind his creative career. From viral social content to a thriving DJ career and full-time job in tech...how does he do it all? How many times has a sick DJ mash-up made you stop in your tracks and just vibe out? That's what happens when I hear a DJ David dance mix. I can't remember how I first stumbled across his content on social media, but once I did, I was hooked and have been following his growth ever since. It was a pleasure to have him on the podcast to talk about the the story behind his viral dance parties (Club 1BD), social media...

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404: STORYTIME - Fate or Coincidence? The Unbelievable Run-In I Had On The Train That Left Me Shook! show art 404: STORYTIME - Fate or Coincidence? The Unbelievable Run-In I Had On The Train That Left Me Shook!

Dreams In Drive

Who knew a train ride could reveal so much... Do you believe in fate? A higher power directing you? Or, are things just a coincidence? On this episode of the podcast, I talk about a recent series of events that left me a bit shaken up, but validated AND also convinced that this was the SIGN I needed to trust the need for change and intentionality in my life. Listen in as I walk you through what happened and why I think it's so important to keep the momentum going when things like this happen in your life. *SUBSCRIBE TO "THE KEYS" NEWSLETTER:  *Follow Dreams In Drive on Social:...

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403: From Personal Setbacks to Professional Triumphs - How To Build A Career On Your Own Terms w/ Taiia Smart Young show art 403: From Personal Setbacks to Professional Triumphs - How To Build A Career On Your Own Terms w/ Taiia Smart Young

Dreams In Drive

Join me in this inspiring episode featuring Taiia Smart Young, a dynamic book coach, writing consultant and story strategist. She teaches coaches, consultants, speakers and entrepreneurs how to use their expertise and experiences to write and self-publish brand-building, sticky stories that make bank. Taiia shares her journey of moving from neutral to thriving, emphasizing the importance of support, staying attuned to trends, and building a strong personal brand. We discuss the evolution of Taiia’s brand, the lessons learned from setbacks, and how rejection can be a powerful setup for new...

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402: 11 Ways To Rock Your Next Job Interview show art 402: 11 Ways To Rock Your Next Job Interview

Dreams In Drive

What do you do when have a job interview coming up, but you have no idea how to be confident, smartly prepare, or leave a lasting impression? Listen in as host Rana Campbell shares her favorite tips for interviewees looking to have successful interviews where they walk away feeling good about the next steps...and hopefully help land the job! Whether you're in the market for a new gig or simply need to practice your interviewing skills, these tips will set you apart and help set you up for success in any kind of interview scenario! Plus, Rana sprinkles in a bit of her personal real-life...

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401: How To Love A Job You Hate (Lessons From The Un-Sexiest Job I Ever Had) show art 401: How To Love A Job You Hate (Lessons From The Un-Sexiest Job I Ever Had)

Dreams In Drive

Would you believe if I told you I had one of the un-sexiest jobs at Princeton University? Listen in as I share how working in the dishwashing room of the dining hall during my Freshman year at Princeton University turned out to be one of the biggest blessings of my life. So many times, we think we can't fall in love with a job we "hate" - but oftentimes those awkward, uncomfortable, un-sexy jobs are the ones that teach us the most and set us up for success later in life. I reflect on all that I learned during my year in the dining hall, and what the takeaways are for me (and you dream drivers)...

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400: It's My 400 Episode Anniversary,  How I Grew My Podcast To This Huge Milestone! show art 400: It's My 400 Episode Anniversary, How I Grew My Podcast To This Huge Milestone!

Dreams In Drive

Wow, 400 episodes of Dreams In Drive...can you believe it?! Listen in as I reflect on the past 400 episodes and share some of the many lessons learned along the way. I share some of the mindsets and mantras that have helped me keep going over the years - and tips for other podcasters (or dream drivers) like yourself that need  inspiration and encouragement as they continue to keep the dream alive. *SUBSCRIBE TO "THE KEYS" NEWSLETTER:  *Follow Dreams In Drive on Social: *http://instagram.com/dreamsindrive *Follow Rana on Social: *http://instagram.com/rainshineluv

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So how do you go from a Target Intern to having your own stationary brand on all Target shelves across the country? Jasmin Foster did it and she's here to tell her story.

As a kid, Jasmin Foster never dreamed of becoming an entrepreneur. She was ambitious, curious, and determined to climb the corporate ladder. A college internship at Target changed her life and eventually led her to a growing career as a top buyer at the company, where she became the "entrepreneur's best friend." After switching industries and helping small businesses grow their sales, the Pandemic hit and Jasmin had some time to reflect on where she was going and what she was truly interested in. Her stationary and homeware company, Be Rooted, was born and she hasn't looked back since.

Listen in as Jasmin shares her story of resiliency, leaning into one's strengths while also taking BIG risks, the ups and downs of navigating BIG RETAIL, and why giving up has never been an option for her.

More about Jasmin:

Recognizing that there was a gap in the market for a brand that spoke to her, Be Rooted Founder Jasmin Foster launched Be Rooted, an inclusive stationery and homeware brand in 2020, with a mission to empower women of color and create a space for them to see themselves in the stationery they love. Leaning into her passion of inclusivity and desire to live a purpose-filled life, Foster With a lineup of colorful journals, planners and writing instruments designed by Black and Brown artists, by 2021 Be Rooted became the first and only Black-owned stationery brand available at retail giant Target and Target.com.

 

KEYS TO SUCCESS:
1. Centering Yourself
2. Tribe
3. Knowing your genius zone

FIND JASMINE/BE ROOTED ONLINE:
Instagram: @berootedco
Web: www.berootedco.com

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: https://www.dreamsindrive.com

SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: www.dreamsindrive.com/join 

JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: www.dreamsindrive.com/facebook