AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand
The Duct Tape Marketing Podcast
Release Date: 05/22/2025
The Duct Tape Marketing Podcast
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Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for something—they stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy. Today we discussed: 00:00 Start 00:52 Introducing Laura Ries 03:04 Defining a Strategic Enemy vs Competitor 03:37...
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Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and...
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Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden “profit leaks.” Tune in to discover how to shift from scarcity to...
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info_outlinePaul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers.
Today we discussed:
00:09 Introducing Paul Chaney
00:42 Why Paul launched the AI Marketing Ethics Digest
02:58 Transparency, bias, and brand reputation in AI output
05:00 Strategy before technology: avoiding “bad work faster
06:55 What “shadow AI” is and how it can harm organizations
07:55 The need for usage policies and monitoring internal AI use
10:32 The Generative AI Business Adoption Hierarchy explained
13:20 Embedding AI into business culture with governance and clarity
15:27 What is AI techno-stress and how is it impacting workforces?
18:02 Lack of training is a hidden ethical risk for employee well-being
20:08 Why many business owners may give up on AI—and what that means for consultants
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