You Can’t Self-Care Your Way Out of a Toxic Workplace
The Duct Tape Marketing Podcast
You can’t self-care your way out of a toxic workplace, and leadership consultant Amy Leneker explains why. In this episode, we unpack how workplace stress, toxic positivity, and broken trust quietly undermine teams, culture, and performance. Amy shares a practical framework leaders can use to identify stress, rebuild trust, and create healthier work environments without superficial fixes. If you lead a team and want real change, this conversation challenges everything you think you know about stress and joy at work. Today we discussed: 00:00 Start 01:10 Meet Amy Leneker 01:56 Recovering...
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How to Capture Attention Without Clickbait
The Duct Tape Marketing Podcast
John sits down with communication expert Carmine Gallo to break down how to capture attention without clickbait by using proven persuasion and storytelling principles. They explore the neuroscience of attention, why timeless story structure still works across platforms like TED Talks and TikTok, and how ethical hooks build trust instead of hype. The conversation also dives into using AI without losing authenticity, explaining why human meaning always outperforms optimized grammar. If you want to create content that stands out, earns trust, and keeps audiences listening, this episode delivers...
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6 Marketing Trends That Will Shape 2026
The Duct Tape Marketing Podcast
What should businesses focus on as marketing evolves in 2026? In this solo episode, John Jantsch breaks down 6 marketing trends that will shape 2026, from the growing importance of local SEO and customer retention to the rise of trust-based micro-influencers and authentic content. You’ll learn why “real” is replacing viral, how mischief can become a marketing strategy, and why being genuinely helpful is the future of search. This episode offers practical guidance for small businesses and marketers looking to stay relevant, visible, and trusted in a rapidly changing landscape. Today we...
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AI Works Best as a Teammate, Not a Tool
The Duct Tape Marketing Podcast
John is joined by Lauren Esposito to explore why AI delivers the most value when treated as a digital teammate rather than just another tool. They unpack how businesses can build a true hybrid workforce by integrating digital workers alongside humans, reshaping roles, accountability, and leadership in the age of AI. You’ll learn how managing AI like an employee unlocks better outcomes, trust, and long-term ROI, and why AI adoption can’t live solely in IT. This conversation offers practical insight into the future of work, digital labor strategy, and what it takes to orchestrate AI for real...
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How Leaders Should Really Use AI
The Duct Tape Marketing Podcast
*This is a rerun of a previously released episode Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT...
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The Science of Mindset and Sustainable Success
The Duct Tape Marketing Podcast
In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable success isn’t about doing more, but about rewiring limiting beliefs, interrupting fear-driven patterns, and aligning your mindset with intentional action. This conversation explores how mindset shifts help entrepreneurs and leaders overcome self-doubt, burnout, and plateaus while creating lasting growth. If you’re looking to understand the science behind mindset change and...
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10 Questions to Ask Before Hiring an Agency
The Duct Tape Marketing Podcast
Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts. Today we discussed: 00:00:00 Introduction 00:02:50 Why Marketing Is Hard 00:04:26 10...
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7 Stages to a Complete Marketing Operating System
The Duct Tape Marketing Podcast
John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience all work together to create a repeatable, scalable system. You’ll learn how to eliminate random tactics, integrate AI into your workflows, and build a structured approach that finally drives consistent results. If you’ve ever wondered how to build a marketing operating system for your business, this episode gives you the roadmap. Today we discussed: 00:00 Introduction 01:09...
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The Brain Science Behind Successful Marketing
The Duct Tape Marketing Podcast
*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start...
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Why Great Employees Don’t Always Make Great Managers
The Duct Tape Marketing Podcast
John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how clear expectations, practical feedback, and better one-on-one conversations can transform team performance. She also shares her “career quilt” approach and a simple framework managers can use to make better decisions. If you want to build confident, effective leaders without burning people out, this conversation delivers the tools and long-tail strategies you need. Today...
info_outlineJohn is joined by Lauren Esposito to explore why AI delivers the most value when treated as a digital teammate rather than just another tool. They unpack how businesses can build a true hybrid workforce by integrating digital workers alongside humans, reshaping roles, accountability, and leadership in the age of AI. You’ll learn how managing AI like an employee unlocks better outcomes, trust, and long-term ROI, and why AI adoption can’t live solely in IT. This conversation offers practical insight into the future of work, digital labor strategy, and what it takes to orchestrate AI for real business impact.
Today we discussed:
00:00 Start
01:10 Meet Lauren Esposito
02:19 The Hybrid Workforce
06:36 Organizational Shifts
10:21 Redefining Roles with AI
14:26 Trust in Digital Workers
17:20 Breaking Down Silos
20:49 Future Workforce Leadership
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