Dynasty Leadership Podcast
Pete Scherer is the CEO and a third-generational leader in the family business, Scherer bros. Lumber Co. Out of nearly 300 employees, there are currently four family members that work and lead within the company. In this episode, Pete explains how he leads and keeps the interests of the company aligned when he hears multiple visions and thoughts from different members of the family. Key Takeaways: [1:30] A little bit about Pete and his company, Scherer bros. Lumber Co. [3:10] How does Pete structure the business? [6:30] What trade-offs did previous generations have to make in order to...
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Liz Wiseman is CEO of The Wiseman Group and teaches leadership to executives around the world. She is the author of three best-selling management books: Multipliers, The Multiplier Effect, and Rookie Smarts. She is out with her newest book, Impact Players, where she analyzes what makes someone truly stand out as a team leader. In this episode, she shares the five signs of an impact player, how they think differently, and how they have the ability to elevate everyone’s collective mood. Key Takeaways: [2:10] A little bit about Liz and her company. [3:20] Why are some leaders able to...
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Tom Fallenstein is the CEO and Founder of Fun.com and allowed one of his C-suite members to explore other career opportunities while still on the job. Tom takes a different perspective when it comes to letting his staff explore their dreams and interests. In this episode, you’ll learn why it might be a good thing for members of your team to have a split focus, and some of the benefits it might bring to you and your company. Key Takeaways: [2:10] A little bit about Tom and his company Fun.com. [4:15] Tom allowed one of his own executives to branch out and start his own company...
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Mackenzie Doheny is an Executive Assistant (EA) with over 20 years of experience working with C-Suite executives, presidents, and founders in the non-profit, private, and public spaces. In addition, she has over 10 years of experience hiring, training, and managing administrative assistants – both to work on her team and to support other executives. In this episode, Mackenzie explains why every executive needs a little bit of virtual support from their EA. Key Takeaways: [1:50] A little bit about Mackenzie and her services. [3:15] When should leaders get an executive assistant? [4:50]...
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Stefan Du Toit is the CEO of Paradise Yacht Management, the leading Caribbean term charter management company, strategically based in the Virgin Islands. When COVID-19 hit, many CEOs were faced with a tough decision and had to completely restructure their organization. In this episode, Stefan shares how he thought through this dilemma and why he chose to lead his company from afar when things went into lockdown. He offers what he learned from this experience and some of the best ways to execute this method. Key Takeaways: [1:50] A little bit about Stefan and his business. [9:30] How did...
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Jennifer Zick is the Founder and CEO of Authentic Brand, a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing™ and confidently take the next right step to build revenue. In this episode, Jennifer shares how a fractional CMO can help revitalize your business when you’re in the middle of the growth stages. She offers a seven-part framework to help break out of any marketing funk you might have. Key Takeaways: [2:20] A little bit about Jennifer and her business. [2:50] For a startup, what are the core executive roles in the very beginning? [5:10]...
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Lior Geft is the CEO at Mabbly, a full-service digital marketing agency that helps a wide range of businesses scale and grow. Because of Lior’s background as a recruiter, Lior wanted not only the best out of his people, but to create sustainable processes around the work that they did so that they could be kept accountable and grow. In this episode, we find out what Lior’s interview process is to vet and find talent, how they measure employee success, and so much more! Key Takeaways: [1:20] How do you minimize turnover and create accountability with your team? [3:05] A little bit...
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David Garcia is the CEO and Founder of ScoutLogic, a pre-employment background screening company. David is also the Senior Advisor for Norwest Venture Partners, where he helps provide his expertise on sales, marketing, operations strategy, and more. David offers insight in this week’s episode on what venture capital firms are looking for when they’re about to make an offer, or acquisition, on a company. He also offers advice on what Founders should be doing if they’re looking to exit out of their company. Key Takeaways: [1:40] What do you do when you’re getting ready to...
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Dr. Zach Schaefer is the Founder and CEO of Spark The Discussion. He is also a Speaker, Author, Professor, and Consultant. Spark specializes in diagnosing, designing, and deploying a variety of workplace programs focused on solving internal talent challenges from hire to retire. Dr. Zach shares that the problems you’re dealing with in business are only a symptom to a bigger problem, and that’s a behavioral problem. When you can facilitate a conversation of healthy conflict and solve the behavioral problem, things run a lot smoother in the company! Key Takeaways: [1:55]...
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Marc Reifenrath is the CEO and Co-Founder at Spinutech, a National Digital Agency focusing on digital marketing, web design, and web development with five locations. Marc has been able to not only retain his talent, but he’s generated a 0% turnover rate in the last 10 years. He shares in this episode the importance of core values and culture to maintain a strong company even when it’s being acquired/merged. Key Takeaways: [:55] We’re often trying to look for the best people, but right now many employers are looking for people period. [2:15] People are your biggest...
info_outlineKathleen Crandall is an expert on personal branding, an engaging keynote speaker and workshop facilitator, a speaker coach and message development expert, and the Founder of Know My Impact. She is known for helping people understand, elevate, and leverage the impact of their image, their words, and the experience of knowing them or working with them. In today’s episode, Todd talks to Kathy about how you can get the right people to find you for the right reasons and the right places.
Key Takeaways:
[2:15] A little bit about Kathy’s business and how she got there.
[4:50] Kathy shares how you can talk about yourself without having to say your job title.
[6:55] Todd shares his own experience with Kathy where she was able to help build his personal brand.
[7:15] Talking about LinkedIn, Todd asks Kathy how to build your profile correctly to attract the right audience.
[10:45] Kathy talks about the key pieces in LinkedIn and what they look for in our profiles.
[11:40] Headline is Number One. Kathy shares some tips on how to write a better one.
[13:40] Current and past roles, as well as the services you provide if you are a consultant or business owner, have a great impact on the search results in LinkedIn.
[15:10] Last but not least, Kathy also talks about the “About Me” section of your profile and its importance.
[16:40] Kathy also talks about the top skills you have on your profile and how to view that when it’s converted to PDF.
[18:30] What is an applicant tracking system? Kathy also shares more insights about this.
[22:10] LinkedIn vs Monster vs. other online job search networks. Which tool is mostly used by recruiters?
[23:25] Quality over quantity. Kathy shares how you can best use virtual networks to get the right connections.
[24:45] Kathy also talks about the SEO strategies that are applied in LinkedIn and how you can take advantage of them.
[27:30] What are the common mistakes Kathy has seen executives have made in their personal brands?
[29:40] Kathy also talks about an article she shared about Elon Musk and his philosophy about people and employees that made her look at him differently.
[30:30] Kathy wraps up by sharing key takeaways for the listeners to put them on the right path in their job search.
Mentioned in This Episode:
Email Todd: Todd@Dynastylc.com
Email Kathy: Kathleen@Knowmyimpact.com