5 Must-Have Systems Every Coach Needs to Scale
The Backend Blueprint for Coaches
Release Date: 06/17/2025
The Backend Blueprint for Coaches
👉 Register for the Systems That Sell 3-Day Challenge: In this episode, I'm getting personal and sharing a recent change in my life that caused an emotional roller coaster and how I handled it. Then, I’m spilling the details on my free 3-day Systems That Sell Challenge, kicking off October 20th! You’ll learn how to set up the tech, client onboarding, and sales systems that actually make selling simple, so you can finally stop spinning your wheels and start growing your coaching business with confidence.
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In this heartfelt episode, Chada (sha-day) Johnson opens up about her personal journey with her word of the year: Create. After facing unexpected losses early in the year, she found herself drifting away from this powerful intention. Now, she’s recommitting to Create and sharing what this means for her business, her mindset, and most importantly, for you as a coach. If you’ve ever felt off track or overwhelmed by life’s challenges, this episode is a reminder that it’s never too late to reconnect with your purpose and get back to creating with clarity and confidence. ...
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Ever feel like your DMs are a hot mess of “Let me think about it…” and “Wait…who was that lead again?” You’re not alone, and no, you don’t need a fancier funnel. You just need a system. In this episode of The Backend Blueprint for Coaches, we’re cleaning up the DM chaos and turning your conversations into conversions (without being weird about it). In this episode, you’ll Learn: ✔ Why your DMs aren’t converting (hint: it’s not because you’re annoying) ✔ What a dreamy, DM-ready backend system actually looks like ✔ The one small tweak you can make today that...
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If you’ve been spinning your wheels in your coaching business and can’t figure out why your momentum keeps stalling, this episode is your flashlight. 🔦 Spoiler: It’s not your content, your niche, or even your confidence. It’s what’s quietly happening behind the scenes, backend spirals, and they’re draining your time, your energy, and your bookings. In this episode, we’ll uncover: The 3 hidden backend spirals that are keeping you stuck (and how to spot them) The 4 signs you’re in a spiral (even if you think you’ve got it “together”) A step-by-step plan to finally...
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This episode walks you through the backend tech framework I recommend for coaches who want to book more clients without feeling overwhelmed by clunky systems or too many tools. If you're still piecing things together, manually sending invoices, or unsure what tools you really need, this one's for you. In this episode, you’ll learn: How to reduce the number of tools you’re using without losing functionality How to never have to create and send an invoice manually again What to set up first to keep your client experience smooth and simple ⏰ Reminder: The Backend Blueprint Hub...
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Are you stuck in a cycle of constantly checking your DMs, manually sending onboarding info, and feeling like you have to be “on” 24/7 just to land a client? In this episode, I’m showing you the #1 way to book more clients without being glued to your phone. We’re talking about how a single link can streamline your entire enrollment process, from scheduling to payments to contracts, so you can get back your time, energy, and confidence. I also open up about a behind-the-scenes correction to last week’s episode, how I’m staying consistent despite a chaotic week, and why the value of...
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Is your onboarding process secretly holding you back? If you’re still manually sending invoices, contracts, forms, and calendar links, this episode is your wake-up call (in the most loving way). In this episode of The Backend Blueprint for Coaches, I’m breaking down how one single link can completely transform your client onboarding experience, and your confidence. You'll learn: ✅ The hidden costs of messy onboarding (lost time, lost sales, and lost confidence) ✅ What “One-Link Onboarding” really is and how it elevates your client experience ✅ The simple tech stack I...
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Are you still piecing together tools to run your coaching business? Calendly, PayPal, Google Forms, Zoom, etc. and wondering why you’re constantly overwhelmed? In this episode, I’m breaking down the one tool that simplifies it all: Paperbell. You’ll learn: Why your backend systems might be sabotaging your confidence What makes Paperbell perfect for coaches (that other tools totally miss) How to create a professional client experience, even if you’re a one-woman show How to streamline packages, payments, onboarding, and scheduling in one place The exact steps to get set...
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Feeling like your weeks fly by but you’re not gaining momentum in your coaching business? You’re not alone, and chances are, you’re losing time (and clients) through invisible backend gaps. In this episode, we’ll uncover the sneaky ways disorganization and scattered systems are slowing your growth, and what to do about it. From messy onboarding to skipped follow-ups and lack of metrics, I’m breaking down what’s costing you both time and money each week. You’ll walk away knowing: ✅ The 4 biggest time traps hiding in your business ✅ How to design your week like a CEO This is a...
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Tired of feeling overwhelmed by the tech side of your business? In this episode, I break down the 5 essential systems every coach needs to grow sustainably, without burning out. Whether you're manually booking clients or still chasing down payments, it's time to upgrade your backend and reclaim your time. You’ll learn: Why onboarding matters more than you think Why my favorite tool for coaches is Paperbell A simple way to track your numbers (even if you hate data) ✨ Ready to simplify your business backend? Download your free guide: and start building the first 3...
info_outlineTired of feeling overwhelmed by the tech side of your business? In this episode, I break down the 5 essential systems every coach needs to grow sustainably, without burning out. Whether you're manually booking clients or still chasing down payments, it's time to upgrade your backend and reclaim your time.
You’ll learn:
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Why onboarding matters more than you think
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Why my favorite tool for coaches is Paperbell
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A simple way to track your numbers (even if you hate data)
✨ Ready to simplify your business backend?
Download your free guide: Booked & Automated with Paperbell and start building the first 3 systems in just a few days.
Sign up for your Paperbell account: https://chadajohnson.com/paperbell
💻 Want step-by-step support? Join the membership: Backend Blueprint Hub
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