My Behind-the-Scenes Tech Framework for Booking More Clients
The Backend Blueprint for Coaches
Release Date: 07/23/2025
The Backend Blueprint for Coaches
Audio-only version of my YouTube video: “What Happens After a Client Says Yes (And Why Most Backends Break Here).” Watch YouTube video here: ► DOWNLOAD THE FREE STOP OVERTHINKING TECH ROADMAP FOR COACHES: ►PAPERBELL COURSE - How to Build an Automated Client Onboarding System in Paperbell (Set Up Correctly the First Time): ► TRY PAPERBELL, FIRST CLIENT FREE: (affiliate link) Most coaches don’t struggle because they lack skill or clients. They struggle because their client onboarding system is fragmented, manual, and exhausting. In this video, I break down what should happen...
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Audio-only version of my YouTube video: “Why Your Backend Might Be Blocking Your Income (Even If You’re Doing Everything Right).” Watch YouTube video here: ► DOWNLOAD THE FREE STOP OVERTHINKING TECH ROADMAP FOR COACHES: ►PAPERBELL COURSE - How to Build an Automated Client Onboarding System in Paperbell (Set Up Correctly the First Time): ►TRY PAPERBELL, FIRST CLIENT FREE: (affiliate link) Most coaches don’t struggle because they lack skill or clients, they struggle because their backend is fragmented, manual, and exhausting. In this video, I explain why...
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Audio-only version of my YouTube video: “Do You Still Need Other Tools If You Use Paperbell?” Watch YouTube video here: ►PAPERBELL COURSE - How to Build an Automated Client Onboarding System in Paperbell (Set Up Correctly the First Time): ►TRY PAPERBELL, FIRST CLIENT FREE: (affiliate link) Most coaches don’t struggle because they lack skill or clients, they struggle because their client onboarding system is fragmented, manual, and exhausting. In this video, I break down what tools you actually need when you use Paperbell, what you can stop stressing about, and how to create...
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Audio-only version of my YouTube video: “Why Paperbell Doesn’t Use Invoices, and Why That’s a Feature, Not a Bug.” Watch YouTube video here: ►PAPERBELL COURSE - How to Build an Automated Client Onboarding System in Paperbell (Set Up Correctly the First Time): ►TRY PAPERBELL, FIRST CLIENT FREE: (affiliate link) Most coaches don’t struggle because they lack skill or clients. They struggle because their client onboarding system is fragmented, manual, and exhausting. In this video, I explain why Paperbell doesn’t use invoices and why that’s actually a feature, not a flaw. I...
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Audio-only version of my YouTube video: “Paperbell vs Everything Else Coaches Are Using.” Watch YouTube video here: ►PAPERBELL COURSE - How to Build an Automated Client Onboarding System in Paperbell (Set Up Correctly the First Time): ►TRY PAPERBELL, FIRST CLIENT FREE (affiliate link): Choosing the “best” backend tool for your coaching business isn’t actually about features, it’s about what problem the tool was designed to solve. In this video, I break down Paperbell vs the other popular tools coaches are using, including Calendly, Kajabi, Dubsado, and HoneyBook,...
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Audio-only version of my YouTube video: "The Backend System I Receommend for Online Coaches." Watch YouTube video here: ►PAPERBELL COURSE (How to Build an Automated Client Onboarding System in Paperbell Without Weeks of Tinkering): ►TRY PAPERBELL, FIRST CLIENT FREE (affiliate link): Most coaches don’t struggle because they lack skill or clients, they struggle because their client onboarding system is fragmented, manual, and exhausting. In this video, I break down the backend framework I teach coaches to build a clean, automated client onboarding system and explain why Paperbell...
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👉 Register for the Systems That Sell 3-Day Challenge: In this episode, I'm getting personal and sharing a recent change in my life that caused an emotional roller coaster and how I handled it. Then, I’m spilling the details on my free 3-day Systems That Sell Challenge, kicking off October 20th! You’ll learn how to set up the tech, client onboarding, and sales systems that actually make selling simple, so you can finally stop spinning your wheels and start growing your coaching business with confidence.
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In this heartfelt episode, Chada (sha-day) Johnson opens up about her personal journey with her word of the year: Create. After facing unexpected losses early in the year, she found herself drifting away from this powerful intention. Now, she’s recommitting to Create and sharing what this means for her business, her mindset, and most importantly, for you as a coach. If you’ve ever felt off track or overwhelmed by life’s challenges, this episode is a reminder that it’s never too late to reconnect with your purpose and get back to creating with clarity and confidence. ...
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Ever feel like your DMs are a hot mess of “Let me think about it…” and “Wait…who was that lead again?” You’re not alone, and no, you don’t need a fancier funnel. You just need a system. In this episode of The Backend Blueprint for Coaches, we’re cleaning up the DM chaos and turning your conversations into conversions (without being weird about it). In this episode, you’ll Learn: ✔ Why your DMs aren’t converting (hint: it’s not because you’re annoying) ✔ What a dreamy, DM-ready backend system actually looks like ✔ The one small tweak you can make today that...
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If you’ve been spinning your wheels in your coaching business and can’t figure out why your momentum keeps stalling, this episode is your flashlight. 🔦 Spoiler: It’s not your content, your niche, or even your confidence. It’s what’s quietly happening behind the scenes, backend spirals, and they’re draining your time, your energy, and your bookings. In this episode, we’ll uncover: The 3 hidden backend spirals that are keeping you stuck (and how to spot them) The 4 signs you’re in a spiral (even if you think you’ve got it “together”) A step-by-step plan to finally...
info_outlineThis episode walks you through the backend tech framework I recommend for coaches who want to book more clients without feeling overwhelmed by clunky systems or too many tools.
If you're still piecing things together, manually sending invoices, or unsure what tools you really need, this one's for you.
In this episode, you’ll learn:
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How to reduce the number of tools you’re using without losing functionality
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How to never have to create and send an invoice manually again
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What to set up first to keep your client experience smooth and simple
⏰ Reminder:
The Backend Blueprint Hub membership (https://chadajohnson.com/bbh) is increasing in price on August 5! Now’s the time to join and lock in the founders rate of $7/month.
🎁 Mentioned in the episode:
⭐ Create your Paperbell account: https://chadajohnson.com/paperbell
⭐ Join the Backend Blueprint Hub for $7/month (only until 8/5/25!): https://chadajohnson.com/bbh
⭐ Join my Facebook Group, Automated & Abundant Coaches: https://www.facebook.com/groups/automatedabundantcoaches