S1: E8 - Unleashing Creativity, Taking Risks, And Preserving Integrity with Deborah Marshall
Secrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
Release Date: 10/26/2023
Secrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
How do you stay true to your mission and pay the bills? How do you engage your community and challenge them to think differently? And how do you do all that without burning out? In this episode of Secrets of Social Impact Communicators, I’m joined by Sara Dean, Artistic Director at The Pear Theatre in Silicon Valley, CA, and a board member of Theatre Bay Area. Sara brings an incredible mix of creative courage, business pragmatism, and heart-centred leadership to nonprofit work, offering takeaways for anyone navigating mission-driven challenges. We talk about: Navigating the tension between...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
Artificial intelligence is evolving fast, but today’s expert guest tells us AI is also entering a new phase of stability, making now the ideal time for nonprofit leaders to get comfortable and curious with this technology. In this week’s episode, I chat with Aram Fischer, co-founder and CEO of Change Agent AI, an alternative to tools such as ChatGPT and Gemini. Change Agent AI is purpose-built from the ground up for nonprofits, advocacy groups, and social impact professionals. We talk about what makes Change Agent AI different: from stronger privacy and anti-bias safeguards to a smaller...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
Episode Summary: In this teaching episode of Secrets of Social Impact Communicators, host Nate Birt, founder of Silver Maple Strategies, coaches nonprofit leaders navigating an increasingly uncertain economy. What can you as a nonprofit leader do to navigate volatility and come out ahead? A lot, actually! Here are five practical, actionable strategies you can implement immediately whether you’re up against government shutdowns, mixed economic signals, or donor unpredictability. And you can take these actions without burning out or losing your mission-driven focus. Whether you're in survival...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
How do you lead a nonprofit with clarity, morale, and flexibility when the world around you is rapidly changing? In this episode of Secrets of Social Impact Communicators, Nate Birt sits down with Beverly Coberly, CEO of , for a powerful and wide-ranging conversation on what it means to lead through complexity without losing your values, your vision, or your team’s energy. Bev brings deep insight from her decades-long career in the U.S. Cooperative Extension System. She shares insights about nonprofit leadership from her days growing up on a Missouri dairy farm to leading a national...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
Episode Summary In this episode of Secrets of Social Impact Communicators, host Nate Birt speaks with Mike Servello, Founder and CEO of Compassion Coalition, Inc. Mike shares how his nonprofit has grown from a providential beginning in Utica, New York, into a model for feeding millions of people without taking on debt or relying on ongoing government funding. You’ll hear how a donated warehouse and early support from Walmart launched an innovative system of community grocery stores that transformed entire neighborhoods once labeled as “food deserts.” Mike also unpacks why restoring...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
Soil health. Sustainable ag. Regenerative practices. These topics are no longer niche. They're front and center in conversations about the future of food, farming, and resilience. This week on Secrets of Social Impact Communicators, I sit down with Carrie Vollmer-Sanders, president of Field to Market, a nonprofit coalition of nearly 200 organizations working to advance sustainable agriculture. Carrie is a sixth-generation farmer, coalition-builder, and lifelong learner who is passionate about helping farmers thrive while stewarding the environment. We explore what it means to lead in a...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
Too many hiring systems are broken, and moms are often the ones getting left behind. But what if there was a better way? In this inspiring episode, I talk with Mary Kay Ziniewicz, founder and CEO of Bus Stop Mamas, about how she’s radically reimagining what work can look like for mothers. From her early career in law firm marketing to building a national platform that connects talented women with flexible, meaningful jobs, Mary Kay is a force for challenging outdated assumptions and rebuilding the hiring process with humans at the center. You'll hear how Mary Kay’s personal transformation...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
What if the path to real social impact began with letting go? In this episode, I sit down with Alfredo Mathew III, founder and CEO of SPCC One—the world’s first Shared Prosperity Community Corporation. Alfredo is a former public school educator turned social entrepreneur who’s building a bold, transformative model that reimagines capital, ownership, and community. Alfredo shares how his work empowers small businesses—especially Black and Brown-owned enterprises—to band together, unlock capital, and drive systemic change through shared prosperity models rooted in economic...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
Do you ever feel like you're encountering a series of neverending bottlenecks within your nonprofit? Here at Silver Maple Strategies, we see this all the time - and it's nothing to be ashamed of. On the contrary, it's part of the natural growth of any purpose-driven organization. The best part? There are tremendous solutions available to any leader looking to break through bottlenecks and deliver increasingly higher levels of impact. In this episode, I'll teach you how. It really boils down to focusing your attention and strategy in three key areas: Mindset: Erase doubt, stop denying your own...
info_outlineSecrets of Social Impact Communicators: A Silver Maple Strategies Podcast with Nate Birt
If you’ve ever felt overwhelmed by fundraising while trying to avoid burnout, you’re not alone—and this episode is for you. This week, I’m sharing five proven systems that can help nonprofit leaders like you build a more sustainable and scalable grant strategy. These are practical, field-tested approaches that will help you fund your mission without draining your energy. Here’s what you’ll learn: Strategy First – Why reviewing your plan beats chasing every shiny funding opportunity. More Pathways, Less Panic – How to diversify your revenue and forecast with confidence. ...
info_outlineIn this episode, I'm thrilled to introduce you to Deborah Marshall, director of sales and marketing at Missouri Life, an iconic B2C media brand in my adoptive state of Missouri. Deborah is a true leader in the world of sales, marketing, and purpose-driven communication.
During our conversation, Deborah talks about where her best ideas come from - and how other social impact communicators can spark their own creativity. She also talks about the promise of risk-taking and the value of collaboration to create amazing, powerful storytelling.
You'll also capture powerful ideas for strengthening your leadership capacity as a social impact communicator. Deborah shares how openness and cross-pollination of ideas can foster a culture of mutual respect, innovation, and preserved integrity.
Deborah also delves into the practical side of creativity, discussing how she and her team evaluate the potential value and impact of new ideas and initiatives. She shares her strategy of categorizing projects based on their potential business value and brand impact, providing listeners with a tangible framework for assessing their own creative endeavors.
I absolutely love Deborah's fearless approach to her work and life. She encourages listeners to embrace risk and not to fear failure. Your willingness to try new things in social impact can lead to unparalleled growth and success. Whether you're a young professional just starting out in your communication career or a seasoned veteran, Deborah's insights will inspire and challenge you to think creatively, take well-calculated chances, and keep learning.
More from our conversation:
- Connect with Deborah Marshall on LinkedIn
- Visit the Missouri Life website to learn more about Deborah's work and find great examples of social impact storytelling
- Deborah recommends the movie, "Sound of Freedom"
Thanks as always to Lee Williams for editing and producing this episode!
You can find me online here:
- Preorder my new book, "7 Secrets of Highly Effective Social Impact Communicators"
- Visit the Silver Maple Strategies website for more about me and my social impact work
- Connect with me on LinkedIn
- Book me as a speaker or facilitator for your next event