Caitlin Lang | Niche Down, Stand Out, Connect Deeply

What happens when two bold women—deeply rooted in the worlds of branding, storytelling, and community—sit down for a heart-to-heart about building presence, making connections, and finding your niche? Pure gold. In this episode of Diana Prince Lives Next Door, host Angela Acosta (of Angela Atelier and The Gal Project) brings on the phenomenal Caitlin Lang, a brand strategist and web designer for women coaches, consultants, and solopreneurs who want to stand out without selling out.

Listen in as Angela and Caitlin swap stories about the accidental magic of finding the “right” women to collaborate with (spoiler: it’s all about clarity, mission, and that gut-level resonance). The way Caitlin found Angela on LinkedIn is a case study in being specific—how owning your niche really makes you visible to those who matter most.

You’ll hear Caitlin get real about exhaustingly serving “everyone”—and the freedom that came from just working with women. Angela shares how digging deep (and asking tough questions) in her branding roadmaps actually leaves her clients feeling truly seen—a feeling so many women go without. And they don’t just talk expertise; both reveal how it feels to hand over the camera or the design process to a fellow woman and just know you’re getting it. From handed-down Type-A project systems to the radical power of personalized branding, this is a crash course in building businesses that feel good and work better.

The conversation also hits home on community: why the standard networking circuit can feel stifling, how to find your people, and why it’s OK—better even!—to walk away from the wrong rooms. Caitlin and Angela remind us that real connection isn’t about being everywhere; it’s about being in the right place, with folks who really see you.

At Diana Prince Lives Next Door, we believe every woman has a story that’s nothing short of heroic, and it’s about time we all claimed our wonder. The Gal Project is your open door to the community, resources, and real talk you need to fuel that journey. Through Angela Atelier’s lens and The Gal Project’s platform, you’ll find the proof: living life in full bloom starts with being boldly, unapologetically you.

Highlights you won’t want to miss:

• How niching down (and saying no to what doesn’t fit) transformed Caitlin’s business overnight.

• Their process for collaborating on remote branding shoots—down to the tools, checklists, and “aha!” moments when women really see each other.

• Angela’s behind-the-scenes on helping women feel seen in every pixel of their brand, moving way past generic formulas.

Ready for an extra boost? Caitlin shares an exclusive offer for listeners—a free video and downloadable workbook to help you write homepage copy that actually connects with the clients you want. (Seriously, stop winging it. Grab the good stuff below.)

Connect with Caitlin here.