Selling Before Creating: The Counterintuitive Strategy For Your Music Business

Dr. Fabiana advocates for selling musical programs before fully creating them, fostering a co-creative process with clients of your music business.

Through personal experiences and anecdotes, Fabiana highlights the effectiveness of this approach in tailoring offerings to audience needs. Listeners gain insights into overcoming perfectionism and fear, learning to confidently position and price their services. Her wisdom empowers musicians to embrace entrepreneurship with simplicity and strategy, fostering prosperity in the music industry.

 

Also in this episode:

• Sell Before Create: Focus on selling your services or programs before fully building them. This ensures you're meeting the immediate needs of your clients and creating something relevant.
• Co-creative Process: Building with input from clients leads to more relevant and effective solutions. Avoid creating in isolation; involve your target audience in the process.
• Start with Positioning: Before diving into building your offer, focus on positioning it in the market. Understand your value proposition and how to communicate it effectively.
• Overcome Perfectionism: Don't wait for everything to be perfect before launching. Sell your offer and refine it based on real-time feedback and client needs.
• Incremental Creation: Build your programs incrementally based on feedback and demand. This approach allows for flexibility and ensures you're delivering what your clients truly need.
• Simplicity and Strategy: Streamline your content and offer to accelerate success. Focus on simplicity and strategy rather than overwhelming yourself with unnecessary details.

 

 

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About Dr. Fabiana Claure

 

Fabiana, a concert pianist and former University professor turned 7-figure entrepreneur, has empowered thousands of musicians to scale their businesses and reclaim their time. Co-founding Superior Academy of Music® in 2011, she and her husband remotely managed the academy since 2016, achieving increased efficiency and profitability.

 

As the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she spearheaded initiatives that assisted musicians in launching businesses and gaining recognition as a top-ranked program.

 

While in Academia, she launched her online mentorship program in 2020, using the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. In 2021, she left her full-time University job to focus on her coaching business, performing/speaking career, family, and overall well-being, assisting musicians in unifying their skills and scaling their online music businesses for rapid financial expansion and purposeful life design.

 

Selling Before Creating: The Counterintuitive Strategy For Your Music Business

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