How I’m RAISING The Rates In My Music Business (And How You Can Do It Too; A Value Based Strategy)
Musicians Creating Prosperity: A Music Business Guide To Freedom
Release Date: 05/15/2024
The HUGE Branding Mistake Music Entrepreneurs Make In Their Business (And How to Avoid It!)
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure shares a powerful analogy to help musicians strengthen their brand and highlight their work's value. Fabiana explains the importance of addressing the problems your business solves before presenting solutions. Using the analogy of dominant and tonic harmonies, she provides strategies for effective communication and transitioning from one-on-one to group lessons. Learn how mastering messaging can save time, increase income, and transform your music business. For personalized guidance, Fabiana offers a complimentary consultation. Also in this episode: Highlight the...
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LET IT GO! How To Double Your Productivity Overnight For Your Music Business - Starting Today
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure delves into the crucial strategies for reclaiming your time and investing it wisely. Drawing from her personal journey as a musician, entrepreneur, mother, and wife, Fabiana shares her struggles and triumphs in learning to manage time effectively in her music business. She explores the key mindset shifts needed to distinguish between tasks you should personally handle and those you can delegate. Fabiana also highlights the importance of building a successful online business while avoiding burnout by strategically outsourcing tasks. She shares her initial excitement in...
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How I’m RAISING The Rates In My Music Business (And How You Can Do It Too; A Value Based Strategy)
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure dives into the empowering concept of raising your rates when reinventing your music business. Discover why it’s not just acceptable but essential to adjust your pricing to reflect the true value of your services. Fabiana discusses common struggles musicians face when increasing their prices and shifts the focus from a traditional time-for-money model to a value-based pricing strategy. Explore the idea of creating high-ticket programs that offer significant results and save your clients valuable time. Fabiana emphasizes the importance of self-leadership and alignment in all...
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The Truth About Being Afraid Of Fear In The Music Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure explores the transformative potential of fear. Drawing from personal experiences, Fabiana challenges listeners to reinterpret fear as a sign of growth in the music business rather than an obstacle. Fabiana shares practical strategies for harnessing fear as a catalyst for personal and professional development, encouraging listeners to embrace discomfort and step out of their comfort zones. Through candid anecdotes and empowering advice, Fabiana inspires listeners to reframe their relationship with fear and unlock new levels of creativity, entrepreneurship, and success....
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Why Your Music Business Isn’t Growing The Way It Should Be
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure shares how to scale your music business without sacrificing more time. Through inspiring case studies, learn how musicians like Renee, Denise, and Kara transformed their income by consolidating skills and building online programs. Discover the shift from trading time for money to strategic communication and diverse offerings, as well as how to monetize your expertise and connect with ideal clients. Also, don't miss her upcoming masterclass for step-by-step guidance on positioning and scaling your music business online. Also in this episode: Identify Your...
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Triple Your Success By Asking These Three Questions About Your Music Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure delves into the power of refining the questions we ask ourselves to propel music business growth. Fabiana dissects common questioning pitfalls and offers strategic solutions, advocates for a mindset shift, and urges listeners to reframe questions around challenges, positioning, and fear of failure. Whether a seasoned professional or a budding entrepreneur, this episode equips listeners with the tools to revolutionize their mindset and thrive in the competitive music industry. Also in this episode: Quality of Questions Determines Outcome:...
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Finding ‘The One Thing’ For Your Music Business To Be Truly Successful
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure explores the transformative concept of "the one thing" for musicians and their music business. She shares insights from her journey, guiding listeners to streamline their messaging and attract ideal clients. Learn how to identify your unique strengths and experiences, crafting a clear and compelling brand identity. Discover the importance of intentionality, passion in communicating your message effectively, and realizing the potential of your "one thing" to stand out in the competitive music industry. Also in this episode: Identify Your "One Thing":...
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Harmonizing Change: Navigating the Emotional Cycle in Music and Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana Claure delves into the emotional cycle of change, a concept from the 1970s by psychologists Don Kelley and Daryl Conner, shedding light on how we navigate change in music and business. She brings insights from decades of experience in music education and entrepreneurship, illustrating the cycle's impact on personal and professional growth. Dr. Claure unfolds the five stages of the cycle: Uninformed Optimism, Informed Pessimism, the Valley of Despair, Informed Optimism, and Success and Fulfillment. This framework offers listeners a lens to understand their journey through change,...
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Harnessing Time for Efficiency In Your Music Business Using “Parkinson's Law”
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana explores the paradigm shift from time scarcity to abundance in the realm of music and business. She challenges listeners to reevaluate their relationship with time. Dr. Claure shares strategies rooted in the Pareto principle and Parkinson's law to optimize productivity. She emphasizes setting boundaries, prioritizing tasks, and fostering a culture of time mastery. Listeners are encouraged to conduct self-audits and distinguish between reactive and deep work modes. By the episode's end, listeners emerge empowered to take control of their schedules, embrace abundance, and...
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Selling Before Creating: The Counterintuitive Strategy For Your Music Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
Dr. Fabiana advocates for selling musical programs before fully creating them, fostering a co-creative process with clients of your music business. Through personal experiences and anecdotes, Fabiana highlights the effectiveness of this approach in tailoring offerings to audience needs. Listeners gain insights into overcoming perfectionism and fear, learning to confidently position and price their services. Her wisdom empowers musicians to embrace entrepreneurship with simplicity and strategy, fostering prosperity in the music industry. Also in this episode: Sell Before Create: Focus...
info_outlineDr. Fabiana Claure dives into the empowering concept of raising your rates when reinventing your music business.
Discover why it’s not just acceptable but essential to adjust your pricing to reflect the true value of your services. Fabiana discusses common struggles musicians face when increasing their prices and shifts the focus from a traditional time-for-money model to a value-based pricing strategy. Explore the idea of creating high-ticket programs that offer significant results and save your clients valuable time. Fabiana emphasizes the importance of self-leadership and alignment in all areas of life, ensuring you can confidently communicate the worth of your services.
Also in this episode:
- Understanding the importance of raising your rates and the value behind it.
- Transitioning from hourly-based pricing to high-ticket offers focused on results.
- Real-life example of Kevin Uri’s success with value-based pricing.
- The significance of self-leadership and alignment in all aspects of life.
- Attracting clients who value time and invest in personal growth.
The Musician's Profit Masterclass
Is your music business income able to grow without taking more of your time?
If not, this masterclass is for you.
Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!
JOIN HERE: www.musiciansprofitmasterclass.com
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About Dr. Fabiana Claure
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
How I’m RAISING The Rates In My Music Business (And How You Can Do It Too; A Value Based Strategy)
Musicians Creating Prosperity: A Music Business Guide To Freedom