The HUGE Branding Mistake Music Entrepreneurs Make In Their Business (And How to Avoid It!)

Dr. Fabiana Claure shares a powerful analogy to help musicians strengthen their brand and highlight their work's value. 

Fabiana explains the importance of addressing the problems your business solves before presenting solutions. Using the analogy of dominant and tonic harmonies, she provides strategies for effective communication and transitioning from one-on-one to group lessons. Learn how mastering messaging can save time, increase income, and transform your music business. For personalized guidance, Fabiana offers a complimentary consultation.

Also in this episode:

• Highlight the Problem First: Start by identifying and emphasizing the problem your service solves before detailing the features and benefits. This creates a sense of need and relevance.
• Credentials Aren't Everything: The focus should be on how these credentials address specific problems.
• Effective Communication is Key: Master communication skills that effectively convey the value of your offerings. This involves highlighting the problem, explaining the solution, and making the benefits clear.
• Shift in Teaching Approach: Transitioning from one-on-one lessons to group lessons and incorporating asynchronous support can significantly improve time management and increase the value offered to students.
• Real-World Application: Implementing the strategy of highlighting the problem first can lead to significant business improvements. 
• Continuous Improvement: Constantly work on improving your messaging and communication skills to ensure the value of your music business is clearly understood and appreciated by potential clients.

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About Dr. Fabiana Claure

 

Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.

 

The HUGE Branding Mistake Music Entrepreneurs Make In Their Business (And How to Avoid It!)

Musicians Creating Prosperity: A Music Business Guide To Freedom