loader from loading.io

The HUGE Branding Mistake Music Entrepreneurs Make In Their Business (And How to Avoid It!)

Musicians Creating Prosperity: A Music Business Guide To Freedom

Release Date: 05/29/2024

From Overworked to Overjoyed: Diego Alonso’s Journey to Freedom and Success show art From Overworked to Overjoyed: Diego Alonso’s Journey to Freedom and Success

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana sits down with Diego Alonso, a classical and flamenco guitarist who transitioned his music business into a scalable online model. Fabiana and Diego dive deep into how musicians can overcome burnout, scale income, and reclaim time without sacrificing the quality of teaching. They discuss the transformative power of creating a high-impact, asynchronous learning experience and using an entrepreneurial mindset to unlock financial freedom. Key Highlights: Embracing...

info_outline
Why Musicians Aren't Keeping Their Earnings — And How You Can Change That! show art Why Musicians Aren't Keeping Their Earnings — And How You Can Change That!

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure. In today’s episode, Fabiana discusses a crucial but often overlooked aspect of financial success for musicians: profit margins. Rather than focusing solely on income goals, Fabiana emphasizes the importance of understanding what it takes to keep more of what you earn. This episode dives into practical strategies for managing expenses, making calculated investments, and building a sustainable music business that aligns with your personal and financial goals. Key Highlights: Income Goals vs. Profit Goals: Why...

info_outline
The One Shift EVERY Entrepreneur Must Make to Achieve Lasting Success show art The One Shift EVERY Entrepreneur Must Make to Achieve Lasting Success

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana uncovers a powerful truth: growing your business is directly tied to growing yourself. She shares her personal journey of how focusing solely on business strategies, without personal development, led to burnout, and how shifting her mindset to prioritize personal growth ultimately transformed both her business and life. In this episode, you’ll discover: The Connection Between Personal and Business Growth: Why personal development is essential for business...

info_outline
Struggling to Decide? Use This 3-Step Framework to Make Confident Choices and Unlock Success show art Struggling to Decide? Use This 3-Step Framework to Make Confident Choices and Unlock Success

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana shares a special three-step decision-making framework that helps you make better decisions with confidence, reduce anxiety, and eliminate hesitation. This process will help you break free from analysis paralysis and guide you toward clarity in both your personal and business life. In this episode, you’ll discover: The Power of Decision-Making: Why making decisions is crucial for growth and how it directly impacts your success. The Three-Step Framework: A...

info_outline
The Entrepreneur’s Secret Weapon: Using Gratitude to Thrive Through Uncertainty show art The Entrepreneur’s Secret Weapon: Using Gratitude to Thrive Through Uncertainty

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana shares one of her superpowers for maintaining a positive mindset and building resilience as an entrepreneur: gratitude.   Being an entrepreneur comes with highs and lows, unpredictability, and risk. But when you cultivate gratitude, you reframe challenges and train your brain to become a better problem solver. Fabiana dives into how gratitude can help you overcome the toughest moments and thrive in your business journey.   In this episode, you’ll...

info_outline
STOP Playing Small: How to Overcome Guilt and Unlock Your Full Potential show art STOP Playing Small: How to Overcome Guilt and Unlock Your Full Potential

Musicians Creating Prosperity: A Music Business Guide To Freedom

  Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana discusses why guilt may be the reason you're staying stuck and how to reframe your perspective on ambition. She dives into the misinterpretation of guilt and the tension between gratitude and ambition, offering strategies to help you embrace growth and expansion without guilt.   In this episode, you’ll discover: The Difference Between Gratitude and Ambition: Why gratitude doesn't mean settling and how to balance being grateful while...

info_outline
Raising Entrepreneurs: How to Instill an Entrepreneurial Mindset in Your Kids (And Yourself) show art Raising Entrepreneurs: How to Instill an Entrepreneurial Mindset in Your Kids (And Yourself)

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, we explore how to model entrepreneurial principles and values to inspire those around you—especially your children—by instilling the mindset that anything is possible with creativity and perseverance. Fabiana shares personal stories about how she’s teaching her own children to embrace entrepreneurship, from building a lemonade stand to learning the value of solving problems and creating opportunities. These lessons aren't just for future entrepreneurs but are...

info_outline
How to Attract High-Paying Clients with This Simple Brain Hack show art How to Attract High-Paying Clients with This Simple Brain Hack

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, we dive deep into the topic of finding high-ticket clients for your music program, but with a twist—you might be asking the wrong question! Instead of focusing on how to find high-ticket clients, Fabiana challenges you to ask what your offer truly is and how you can clarify it. She introduces the concept of the Reticular Activation System (RAS), which shows that when you're clear on what you're seeking, your brain starts identifying opportunities around you. In this...

info_outline
This Investment Strategy Could Change Your Career FOREVER show art This Investment Strategy Could Change Your Career FOREVER

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, we’re exploring the challenges musicians face when it comes to investing in their businesses and breaking free from the fears that hold them back. Investing is more than just financial; it also involves time, emotional commitment, and personal growth. For musicians, taking that leap into the unknown can be daunting. But what if you could see investment as a necessary step toward unlocking the next level of success in your music career? In this episode, you’ll...

info_outline
Stress Survival Guide: How to Handle Business Pressure Like a PRO show art Stress Survival Guide: How to Handle Business Pressure Like a PRO

Musicians Creating Prosperity: A Music Business Guide To Freedom

Welcome to another insightful episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure. Today, we’re diving deep into the powerful topic of stress and exploring how you can shift your mindset to see stress not as a hindrance but as a catalyst for growth. As entrepreneurs, managing stress is a crucial skill for sustainability in the business world. Whether you're just starting out or are well-advanced in your journey, stress is a constant companion. But what if we could learn to handle it in a way that fuels our success rather than hampers it? Join Dr. Claure as she...

info_outline
 
More Episodes

Dr. Fabiana Claure shares a powerful analogy to help musicians strengthen their brand and highlight their work's value. 

Fabiana explains the importance of addressing the problems your business solves before presenting solutions. Using the analogy of dominant and tonic harmonies, she provides strategies for effective communication and transitioning from one-on-one to group lessons. Learn how mastering messaging can save time, increase income, and transform your music business. For personalized guidance, Fabiana offers a complimentary consultation.

Also in this episode:

  • Highlight the Problem First: Start by identifying and emphasizing the problem your service solves before detailing the features and benefits. This creates a sense of need and relevance.
  • Credentials Aren't Everything: The focus should be on how these credentials address specific problems.
  • Effective Communication is Key: Master communication skills that effectively convey the value of your offerings. This involves highlighting the problem, explaining the solution, and making the benefits clear.
  • Shift in Teaching Approach: Transitioning from one-on-one lessons to group lessons and incorporating asynchronous support can significantly improve time management and increase the value offered to students.
  • Real-World Application: Implementing the strategy of highlighting the problem first can lead to significant business improvements. 
  • Continuous Improvement: Constantly work on improving your messaging and communication skills to ensure the value of your music business is clearly understood and appreciated by potential clients.




The Musician's Profit Masterclass

Is your music business income able to grow without taking more of your time?

If not, this masterclass is for you.

Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!

JOIN HERE: www.musiciansprofitmasterclass.com

 

 

Subscribe To The Musician’s Creating Prosperity Podcast

Apple Podcasts | Spotify | YouTube

 

Book A Call With Dr. Fabiana Claure

Book here

 

Connect With Dr. Fabiana Claure

Instagram | LinkedIn | Facebook | Facebook Group | Email

 

About Dr. Fabiana Claure

 

Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.

 

The HUGE Branding Mistake Music Entrepreneurs Make In Their Business (And How to Avoid It!)

Musicians Creating Prosperity: A Music Business Guide To Freedom