Why Musicians Struggle to Raise Their Rates (And How to Overcome It)
Musicians Creating Prosperity: A Music Business Guide To Freedom
Release Date: 02/05/2025
How to Make Bold Decisions by Tapping Into Your Future Self
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals one of the most transformative strategies for personal and professional growth—learning to make decisions from the perspective of your future self. Whether you’re navigating a career pivot, hiring team members, investing in growth, or simply trying to overcome inertia, Fabiana walks you through the mindset shifts that will help you take courageous, aligned action—even when logic and fear try to hold you back. Instead of staying stuck in old patterns, learn how to embody the next version of yourself...
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How to Stand Out in a Crowded Industry: Breaking the Myth of Market Saturation for Musicians
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure debunks the myth of market saturation and reveals why competition is actually a powerful indicator of demand and opportunity. If you've ever thought, “The market’s too crowded,” or “There’s no room for me,” this episode will shift your mindset—and give you the tools to stand out with clarity, confidence, and conviction. You’ll learn how to reframe limiting beliefs, articulate your unique value, and build a business model that reflects your worth and creates transformational client results. ...
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How Singer Maghan McPhee Went From Teaching 20 Hours a Week to Just 3 — While Also Growing Her Income!
Musicians Creating Prosperity: A Music Business Guide To Freedom
In today’s episode, Fabiana sits down with Maghan McPhee, a lyric coloratura soprano, voice educator, and founder of both the Breno Italy International Music Academy and the Release Your Inner Voice online vocal program. Maghan reveals how she transitioned from teaching 20+ hours a week to just 3 hours—all while increasing her income, expanding her global reach, and reclaiming her joy as both a performer and coach. Through strategic program design, asynchronous coaching, and mindset shifts, Maghan created a truly transformational experience for her students—and herself. Fabiana and...
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How to Build a Music Business That Gives You Time Back
Musicians Creating Prosperity: A Music Business Guide To Freedom
In today’s solo episode, Fabiana tackles one of the most common yet unspoken challenges musicians face—burnout. She unpacks what causes it (hint: it’s not just overworking), how to recognize it, and most importantly, how to overcome it by building a self-sustaining business model that gives you time freedom, creative fulfillment, and long-term stability. Fabiana shares her proven framework for transitioning out of survival mode and into a leveraged lifestyle, where your business becomes an asset—not a glorified job. Key Highlights: Understanding Burnout: Why it’s not just...
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Why Musicians Struggle to Close Sales—And How to Fix It Fast
Musicians Creating Prosperity: A Music Business Guide To Freedom
In today’s episode, Fabiana explores the power of influence and how musicians can improve their leadership and communication skills to enroll clients, sponsors, and collaborators with confidence. Fabiana breaks down the three main objections that often stop potential clients from saying "yes" and shares actionable strategies to reframe conversations, overcome resistance, and inspire action—all while leading with integrity. Key Highlights: Mastering Leadership & Communication: Influence is not just for sales—it is the key to getting buy-in from clients, sponsors, and even family. The...
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From Scarcity to Success: Linor Oren’s Journey to a Thriving Online Music Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
In today’s episode, Fabiana sits down with Linor Oren, a singer, voice coach, and entrepreneur who transitioned from burnout and time-consuming one-on-one lessons to a scalable, high-impact online coaching program. Fabiana and Linor dive deep into the mindset shifts and business strategies that helped Linor restructure her music business, allowing her to work fewer hours, charge premium prices, and create more impact—all while helping her students achieve faster progress. Key Highlights: Breaking Free from Burnout: How Linor realized that trading time for money was holding her back and...
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Unlearning Fear: The Key to Scaling Your Music Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity podcast, Dr. Fabiana Claure explores the concept of fear through the lens of a personal experience at her son's baseball game. She discusses how fear is often a learned behavior, influenced by our surroundings and experiences. The conversation delves into the science behind fear, the importance of emotional regulation, and how movement can help manage fear. Fabiana also addresses the challenges musicians face in unlearning traditional business models and embracing new opportunities for prosperity, emphasizing that fear can be unlearned and...
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The Key to Confidence: How to Detach from Fear & Step into Leadership
Musicians Creating Prosperity: A Music Business Guide To Freedom
Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana explores a critical mindset shift that every musician and entrepreneur needs: overcoming the fear of judgment. Whether it's the fear of criticism on social media, resistance from family and peers, or self-doubt holding you back, this episode will empower you to detach from external opinions and confidently pursue your goals. Key Highlights: Redefining Judgment: Learn how judgment isn’t just criticism—it’s also decision-making, discernment, and leadership....
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Online Music Teaching Success: How Maaike Aarts Created a Scalable Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
Welcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana sits down with Maaike Aarts, a renowned violinist and Alexander Technique teacher, who successfully transitioned her music teaching business from 60 one-on-one teaching hours per month to just 20, while tripling her income in only two months. Maaike shares how she moved past the fear of change, embraced a hybrid teaching model, and leveraged The Musician’s Profit Umbrella® Framework to create a sustainable and scalable music business—without sacrificing...
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The Secret to Getting More Done in Less Time as a Musician
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals why time isn’t the problem—lack of clarity is. If you’ve ever felt overwhelmed, stretched too thin, or like you’re constantly running out of time, this episode will transform the way you think about productivity and prioritization. Instead of feeling stuck in a cycle of busyness, learn how to restructure your approach to time and start making meaningful progress in your music business. Key highlights: The Real Issue Behind Time Struggles: Why the problem isn’t a lack of time but a lack of...
info_outlineIn this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure dives deep into the art of pricing—helping musicians and creative entrepreneurs confidently charge premium rates without fear or hesitation. If you’ve ever felt uncomfortable raising your prices or worried about losing clients, this episode will transform the way you think about value, pricing, and positioning.
Key highlights:
The True Value of Your Work: Understand why your services are priceless and how to align your pricing with the transformation you provide.
The Psychology of Pricing: Discover how premium pricing elevates perceived value and attracts committed, high-quality clients.
How to Reverse Engineer Your Income Goals: Learn a step-by-step strategy to set high-ticket prices that help you scale your business without burnout.
Positioning vs. Pricing: Understand why it’s not about the number—it’s about how you present it to potential clients.
How to Raise Your Rates Without Losing Clients: Learn how to transition existing students into your new pricing model while attracting new premium clients.
Raising your rates isn’t just about charging more—it’s about owning your worth, positioning yourself as a leader, and providing life-changing value to your clients. When you confidently set your prices, you attract the right people who are truly invested in their growth—and in working with you.
As you move forward, I encourage you to reframe any doubts you have about pricing and instead focus on the transformation you offer. Your expertise, your experience, and your unique approach deserve to be valued at the highest level.
So take action—set your rates with confidence, communicate your value clearly, and step into the next level of your business with certainty.
If you enjoyed this episode, please leave us a review and share it with fellow musicians who could benefit from these insights. Your success starts with the value you place on yourself and your work.
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About Dr. Fabiana Claure:
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.