Why Musicians Struggle to Raise Their Rates (And How to Overcome It)
Musicians Creating Prosperity: A Music Business Guide To Freedom
Release Date: 02/05/2025
How to Organize Your Music Business To-Do List and Prioritize What Matters
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals a powerful method for transforming your chaotic to-do list into a strategic tool for business growth. If you’ve ever felt overwhelmed by a never-ending list of tasks and unsure whether you’re focusing on what truly matters, this episode will give you a clear path forward. Fabiana shares how to simplify your workload by focusing on the two most critical profit-driving activities—creating and connecting—and introduces a 5-part system to help you take control of every aspect of your business...
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When to Push Forward vs. Pivot: Navigating Growing Pains as a Musician Entrepreneur
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure explores one of the most crucial—and often overlooked—challenges in a music entrepreneur’s journey: knowing the difference between productive discomfort that signals growth and unsustainable strain that demands a strategic pivot. If you've reached a milestone like a six-figure income but find yourself feeling stuck, tired, or questioning what's next, this episode will help you decode those internal signals and take empowered action toward long-term prosperity. Key Highlights: Navigating Growing Pains:...
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Build It Right: What Every Musician Needs to Know Before Launching an Online Program
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares the essential mindset and strategic steps musicians must take before designing their online music teaching programs. If you’ve been obsessing over curriculum design or which teaching method to use—pause. Fabiana reveals the real focus areas that set successful music entrepreneurs apart. Key Highlights: The Power of Personal Branding: Learn why clients choose you, not just your skills—and how to strategically position your story and essence to attract ideal students. Offer Design That Drives Results:...
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Before You Pivot Your Studio: What Musicians Must Know About Leadership and Communication
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals a vital yet often overlooked skill that musicians must master before restructuring their music business: communication. If you’ve ever faced resistance, rejection, or uncertainty when presenting new offers or transitioning to a new teaching model, this episode will show you why it’s not about your offer — it’s about how you lead with your words and energy. Key highlights: The Link Between Communication and Leadership: Understand why leading your clients into a new business model requires more than...
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How Musicians Can Break Free from Analysis Paralysis Using Value-Based Decisions
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure uncovers a powerful mindset shift for musicians: how to break free from analysis paralysis and confidently move forward using value-based decision-making. If you've ever felt frozen by fear, overthinking, or the pressure to get everything “just right,” this episode is your guide to unlocking clarity, momentum, and true alignment. Key highlights: The Power of Fast Decision-Making: Discover why being a quick, confident decision-maker is one of the most important traits of successful...
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From Guilt to Greatness: The Emotional Shift Every Musician Needs
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares a powerful message on how forgiveness can be the catalyst for creative and financial breakthroughs. Many musicians carry resentment—towards their educational path, their past decisions, or even themselves. This emotional weight can silently block progress and clarity. Fabiana reflects on her personal journey, including the realization that her traditional music education left out vital entrepreneurial training. She explains how releasing resentment and choosing forgiveness opened the doors to building her...
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AI for Musicians: Protect, Productize, and Profit with Your Own GPT
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure explores how musicians and creatives can scale their impact using artificial intelligence — specifically by transforming their intellectual property into custom GPTs. If you’ve ever worried that using AI might disconnect you from your clients, this conversation will help you reframe that fear and see how AI can actually amplify your authenticity, connection, and results. Key Highlights: The New Way to Scale Without Sacrificing Connection: Learn why AI, when used correctly, doesn’t replace your human spark...
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Stop Letting Stress Run Your Life: Mindset Strategies for Music Entrepreneurs
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure unlocks essential strategies for mastering stress, an unavoidable part of entrepreneurial and creative life. Instead of letting external circumstances dictate your emotional state, learn how to develop the internal resilience that empowers you to thrive no matter what challenges arise. Key Highlights: Understanding the Thermometer vs. Thermostat Analogy: Discover how to shift from being reactive to proactive by choosing how you respond to stress rather than letting circumstances control your inner world....
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Why the Traditional Music Career Is Broken—and What to Do Instead
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals the transformative business model shift that allows musicians to break free from the time-for-money trap. Instead of feeling stuck in the cycle of private lessons, gigging, or hands-on services, discover how to build an educational, scalable online business that supports your creative freedom and financial growth. Key Highlights: Reframing the Way You Work: Understand why continuing to scale a time-bound service model can lead to burnout—and how to shift into a framework that scales without requiring...
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How to Make Bold Decisions by Tapping Into Your Future Self
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals one of the most transformative strategies for personal and professional growth—learning to make decisions from the perspective of your future self. Whether you’re navigating a career pivot, hiring team members, investing in growth, or simply trying to overcome inertia, Fabiana walks you through the mindset shifts that will help you take courageous, aligned action—even when logic and fear try to hold you back. Instead of staying stuck in old patterns, learn how to embody the next version of yourself...
info_outlineIn this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure dives deep into the art of pricing—helping musicians and creative entrepreneurs confidently charge premium rates without fear or hesitation. If you’ve ever felt uncomfortable raising your prices or worried about losing clients, this episode will transform the way you think about value, pricing, and positioning.
Key highlights:
The True Value of Your Work: Understand why your services are priceless and how to align your pricing with the transformation you provide.
The Psychology of Pricing: Discover how premium pricing elevates perceived value and attracts committed, high-quality clients.
How to Reverse Engineer Your Income Goals: Learn a step-by-step strategy to set high-ticket prices that help you scale your business without burnout.
Positioning vs. Pricing: Understand why it’s not about the number—it’s about how you present it to potential clients.
How to Raise Your Rates Without Losing Clients: Learn how to transition existing students into your new pricing model while attracting new premium clients.
Raising your rates isn’t just about charging more—it’s about owning your worth, positioning yourself as a leader, and providing life-changing value to your clients. When you confidently set your prices, you attract the right people who are truly invested in their growth—and in working with you.
As you move forward, I encourage you to reframe any doubts you have about pricing and instead focus on the transformation you offer. Your expertise, your experience, and your unique approach deserve to be valued at the highest level.
So take action—set your rates with confidence, communicate your value clearly, and step into the next level of your business with certainty.
If you enjoyed this episode, please leave us a review and share it with fellow musicians who could benefit from these insights. Your success starts with the value you place on yourself and your work.
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About Dr. Fabiana Claure:
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.