Why Musicians Struggle to Raise Their Rates (And How to Overcome It)
Musicians Creating Prosperity: A Music Business Guide To Freedom
Release Date: 02/05/2025
When the World Feels Heavy: How Musicians Can Stay Grounded and Aligned
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares a heartfelt and grounding message for musicians navigating personal overwhelm or global chaos. When the world feels heavy—and your career path unclear—it’s more important than ever to reconnect with what brings you purpose, meaning, and joy. Rather than waiting for life to settle down, Fabiana offers mindset shifts, reflective prompts, and business insights to help musicians reclaim direction, clarify their next steps, and lead with intentional impact. Whether you're feeling burned out, questioning...
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How Musicians Can Overcome Anxiety: Simple Body-Based Stress Relief Techniques
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares practical and empowering techniques to help you release stress, calm your nerves, and return to a state of focus and clarity. Whether it’s performance anxiety, entrepreneurial pressure, or everyday overwhelm, Fabiana introduces body-based hacks that musicians and creatives can use anytime to regulate their nervous system and reclaim inner peace. Rather than pushing through stress with willpower alone, you’ll discover how movement, tapping, breathwork, and emotional detachment can instantly shift your...
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The Power of the Pause: Why Musicians Must Stop to Scale
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity podcast, Dr. Fabiana Claure reveals a surprising truth: the fastest path to business growth as a musician entrepreneur isn’t just forward momentum—it’s knowing when to pause. While the music industry often glorifies the hustle, Fabiana invites you to embrace the power of strategic rest. By weaving in lessons from physical training, client coaching, and her own entrepreneurial journey, she explains how stepping back can lead to greater alignment, clarity, and long-term scalability. This episode is a wake-up call for musicians stuck in...
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Raise Your Rates Without Guilt: The Art of Repositioning Your Music Services
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure breaks down a game-changing business shift for musicians ready to stop trading time for money. If you've ever wondered how to confidently raise your rates—going from $80/hour to $5,000+ premium programs—without offering weekly one-on-one lessons, this episode is for you. Fabiana shares the exact steps musicians can use to reposition their services, elevate their brand, and build high-ticket offers that deliver faster results—while honoring your value and freeing up your time. Through real client success...
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The #1 Business Skill Musicians Already Have—and How to Use It to Attract Clients Online
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure delivers a powerful reminder that your performance skills aren’t just for the concert hall—they’re the very foundation of your business success. Whether you're building your first online program or scaling a high-ticket offer, Fabiana reveals how the stage presence you’ve already cultivated as a musician can be your greatest asset in attracting clients, creating content, and building a thriving brand. Through insightful reflections, strategic advice, and empowering mindset shifts, this episode invites you...
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Busy Isn’t Productive: How Musicians Can Escape Burnout and Scale Smarter
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares the real reason why so many musicians feel overwhelmed, stuck, and on the brink of burnout—despite working around the clock. Rather than wearing “busy” as a badge of honor, Fabiana reveals how focusing on the wrong tasks (even if they seem productive) can sabotage your business growth and drain your energy. This episode is a call to reclaim your time, refocus your efforts, and step into the CEO role your music business needs you to be. Through empowering coaching insights and practical strategies,...
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Before You Run Ads: What Every Musician Business Owner Needs to Know
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares a critical message for musicians looking to grow their businesses: don’t rush into paid advertising without a validated offer. Before pouring money into Facebook, Instagram, or Google ads, there’s essential groundwork you must lay to ensure your investment yields real results. Drawing from years of experience mentoring musicians to build six-figure businesses, Fabiana breaks down why starting with organic marketing—leveraging your existing network, refining your message, and proving your offer—sets...
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How to Attract Clients That Match Your Next-Level Business Vision
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals a breakthrough strategy that can completely transform your business growth and client attraction: upgrading your ideal client profile. If you've been feeling stuck serving the same types of clients and wondering how to expand into a more fulfilling, higher-income business model—this episode is for you. Fabiana challenges the myth that you must build your next chapter around your current audience. Instead, she invites you to consider a radical yet empowering idea: what if your next level of success comes...
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Dominant-Tonic Messaging: Using Musical Harmony to Master Persuasive Communication
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals a powerful communication framework rooted in the universal language of music. By exploring the dominant-tonic relationship in harmony, Fabiana shows how musicians can translate their artistic instincts into messaging that builds resonance, trust, and buy-in from their audience. Whether you're pitching a new offer, trying to raise funds, or repositioning your studio, this episode will teach you why starting with the “solution” often leads to silence—and how building tension first can unlock deeper...
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Emotional Mastery for Musicians: Aligning Your Energy to Grow Your Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares a powerful message that could shift how you view success, stress, and your emotional well-being. Rather than waiting for your external circumstances to align in order to feel happy, Fabiana invites you to discover the intrinsic happiness already within you—and how tapping into that inner frequency is the real foundation of prosperity. Through personal reflections, metaphors from nature, and coaching insights, this episode guides you to reclaim ownership of your internal state so you can thrive creatively,...
info_outlineIn this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure dives deep into the art of pricing—helping musicians and creative entrepreneurs confidently charge premium rates without fear or hesitation. If you’ve ever felt uncomfortable raising your prices or worried about losing clients, this episode will transform the way you think about value, pricing, and positioning.
Key highlights:
The True Value of Your Work: Understand why your services are priceless and how to align your pricing with the transformation you provide.
The Psychology of Pricing: Discover how premium pricing elevates perceived value and attracts committed, high-quality clients.
How to Reverse Engineer Your Income Goals: Learn a step-by-step strategy to set high-ticket prices that help you scale your business without burnout.
Positioning vs. Pricing: Understand why it’s not about the number—it’s about how you present it to potential clients.
How to Raise Your Rates Without Losing Clients: Learn how to transition existing students into your new pricing model while attracting new premium clients.
Raising your rates isn’t just about charging more—it’s about owning your worth, positioning yourself as a leader, and providing life-changing value to your clients. When you confidently set your prices, you attract the right people who are truly invested in their growth—and in working with you.
As you move forward, I encourage you to reframe any doubts you have about pricing and instead focus on the transformation you offer. Your expertise, your experience, and your unique approach deserve to be valued at the highest level.
So take action—set your rates with confidence, communicate your value clearly, and step into the next level of your business with certainty.
If you enjoyed this episode, please leave us a review and share it with fellow musicians who could benefit from these insights. Your success starts with the value you place on yourself and your work.
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About Dr. Fabiana Claure:
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.