Online Music Teaching Success: How Maaike Aarts Created a Scalable Business
Musicians Creating Prosperity: A Music Business Guide To Freedom
Release Date: 02/19/2025
How to Organize Your Music Business To-Do List and Prioritize What Matters
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals a powerful method for transforming your chaotic to-do list into a strategic tool for business growth. If you’ve ever felt overwhelmed by a never-ending list of tasks and unsure whether you’re focusing on what truly matters, this episode will give you a clear path forward. Fabiana shares how to simplify your workload by focusing on the two most critical profit-driving activities—creating and connecting—and introduces a 5-part system to help you take control of every aspect of your business...
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When to Push Forward vs. Pivot: Navigating Growing Pains as a Musician Entrepreneur
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure explores one of the most crucial—and often overlooked—challenges in a music entrepreneur’s journey: knowing the difference between productive discomfort that signals growth and unsustainable strain that demands a strategic pivot. If you've reached a milestone like a six-figure income but find yourself feeling stuck, tired, or questioning what's next, this episode will help you decode those internal signals and take empowered action toward long-term prosperity. Key Highlights: Navigating Growing Pains:...
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Build It Right: What Every Musician Needs to Know Before Launching an Online Program
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares the essential mindset and strategic steps musicians must take before designing their online music teaching programs. If you’ve been obsessing over curriculum design or which teaching method to use—pause. Fabiana reveals the real focus areas that set successful music entrepreneurs apart. Key Highlights: The Power of Personal Branding: Learn why clients choose you, not just your skills—and how to strategically position your story and essence to attract ideal students. Offer Design That Drives Results:...
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Before You Pivot Your Studio: What Musicians Must Know About Leadership and Communication
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals a vital yet often overlooked skill that musicians must master before restructuring their music business: communication. If you’ve ever faced resistance, rejection, or uncertainty when presenting new offers or transitioning to a new teaching model, this episode will show you why it’s not about your offer — it’s about how you lead with your words and energy. Key highlights: The Link Between Communication and Leadership: Understand why leading your clients into a new business model requires more than...
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How Musicians Can Break Free from Analysis Paralysis Using Value-Based Decisions
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure uncovers a powerful mindset shift for musicians: how to break free from analysis paralysis and confidently move forward using value-based decision-making. If you've ever felt frozen by fear, overthinking, or the pressure to get everything “just right,” this episode is your guide to unlocking clarity, momentum, and true alignment. Key highlights: The Power of Fast Decision-Making: Discover why being a quick, confident decision-maker is one of the most important traits of successful...
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From Guilt to Greatness: The Emotional Shift Every Musician Needs
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure shares a powerful message on how forgiveness can be the catalyst for creative and financial breakthroughs. Many musicians carry resentment—towards their educational path, their past decisions, or even themselves. This emotional weight can silently block progress and clarity. Fabiana reflects on her personal journey, including the realization that her traditional music education left out vital entrepreneurial training. She explains how releasing resentment and choosing forgiveness opened the doors to building her...
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AI for Musicians: Protect, Productize, and Profit with Your Own GPT
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure explores how musicians and creatives can scale their impact using artificial intelligence — specifically by transforming their intellectual property into custom GPTs. If you’ve ever worried that using AI might disconnect you from your clients, this conversation will help you reframe that fear and see how AI can actually amplify your authenticity, connection, and results. Key Highlights: The New Way to Scale Without Sacrificing Connection: Learn why AI, when used correctly, doesn’t replace your human spark...
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Stop Letting Stress Run Your Life: Mindset Strategies for Music Entrepreneurs
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure unlocks essential strategies for mastering stress, an unavoidable part of entrepreneurial and creative life. Instead of letting external circumstances dictate your emotional state, learn how to develop the internal resilience that empowers you to thrive no matter what challenges arise. Key Highlights: Understanding the Thermometer vs. Thermostat Analogy: Discover how to shift from being reactive to proactive by choosing how you respond to stress rather than letting circumstances control your inner world....
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Why the Traditional Music Career Is Broken—and What to Do Instead
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals the transformative business model shift that allows musicians to break free from the time-for-money trap. Instead of feeling stuck in the cycle of private lessons, gigging, or hands-on services, discover how to build an educational, scalable online business that supports your creative freedom and financial growth. Key Highlights: Reframing the Way You Work: Understand why continuing to scale a time-bound service model can lead to burnout—and how to shift into a framework that scales without requiring...
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How to Make Bold Decisions by Tapping Into Your Future Self
Musicians Creating Prosperity: A Music Business Guide To Freedom
In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure reveals one of the most transformative strategies for personal and professional growth—learning to make decisions from the perspective of your future self. Whether you’re navigating a career pivot, hiring team members, investing in growth, or simply trying to overcome inertia, Fabiana walks you through the mindset shifts that will help you take courageous, aligned action—even when logic and fear try to hold you back. Instead of staying stuck in old patterns, learn how to embody the next version of yourself...
info_outlineWelcome to another episode of the Musicians Creating Prosperity Podcast, hosted by Dr. Fabiana Claure! In today’s episode, Fabiana sits down with Maaike Aarts, a renowned violinist and Alexander Technique teacher, who successfully transitioned her music teaching business from 60 one-on-one teaching hours per month to just 20, while tripling her income in only two months.
Maaike shares how she moved past the fear of change, embraced a hybrid teaching model, and leveraged The Musician’s Profit Umbrella® Framework to create a sustainable and scalable music business—without sacrificing quality or student impact.
Key Highlights:
Redefining Music Teaching: How Maaike transitioned from a 1:1 lesson model to a hybrid group + private lesson structure that serves more students while reducing her workload.
Creating a High-Value Learning Experience: How she combined live group lessons, video-based feedback, and community engagement to give her students more support while preserving her time.
Reclaiming Time and Energy: The shift from overworked and overwhelmed to a balanced, fulfilling career that allows for personal well-being and family time.
Mindset Shifts for Success: How overcoming self-doubt and adopting an entrepreneurial approach helped Maaike confidently enroll students at a higher level and scale her income to over €41,000 in just two months.
Tune in to uncover how you can break free from the 1:1 teaching model, scale your income, and create more impact—without burnout.
Don’t forget to subscribe, rate, and share the Musicians Creating Prosperity podcast to help more musicians build thriving, sustainable careers!
Musicians Creating Prosperity Live Event:
Join Fabiana Claure for the Musicians Creating Prosperity Live Event in South Florida! This unique event will bring together musicians from around the world for an immersive experience focused on building and scaling online music businesses. The event will cover essential topics such as business strategies, marketing, finance, communication skills, and the use of AI, while also emphasizing wellness and lifestyle balance.
GET YOUR TICKET HERE: www.musicianscreatingprosperitylive.com
Subscribe To The Musician’s Creating Prosperity Podcast:
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Learn more about Maaike Aarts here: https://www.thinkup.nl/en/
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About Dr. Fabiana Claure:
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.