093: Scaling Success: Erin Williams on Growing Topanga Scents and Partnering with Howie Mandel
Release Date: 10/30/2024
109: How to Choose the Right Tech for Your Online Course
Brave Online Course Builders
How to Choose the Right Tech for Your Online Course It's our final episode in our series on creating successful online courses. Today, we're wrapping up with a topic that often feels a bit daunting: choosing the right technology for your online course. But don't worry, we're here to simplify things and take the fear out of tech for you. Throughout this series, we've walked through everything from selecting your course topic to setting the right price. Each of these steps builds on the next, shaping a strong foundation for your course. Now, we're diving into the tech side, which can be...
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108: How to Strategically Price Your Online Course
Brave Online Course Builders
How to Strategically Price Your Online Course In our series on the six pillars of creating a successful online course, we've already explored 1- choosing your course topic, 2-defining your ideal customer avatar, 3-crafting a compelling course promise, and 4-crafting the perfect course name. Today, we tackle another critical aspect: pricing your course. This is the fifth pillar in our series, and it's crucial because your pricing strategy can significantly impact the success of your course. Pricing is more than just a number; it reflects the value you're delivering and the transformation you...
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107: How to Name Your Online Course for Success
Brave Online Course Builders
How to Name Your Online Course for Success It's time to explore the fourth pillar of creating a successful online course: crafting the perfect course name. We discuss why the course name is not just a label but a crucial first impression that sets expectations for potential students. The name you choose is often the first thing students will see, and it can significantly impact their interest in finding out more about your course. We acknowledge that naming your course might seem simple but it can actually become a stumbling block for many. The process can lead to second-guessing and...
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106: How to Craft Your Online Course Transformation Promise
Brave Online Course Builders
How to Craft Your Online Course Transformation Promise It's Part 3 of 6 of our series where we break down the . In this episode, we're focusing on crafting your course transformation promise. This is the backbone of your course, guiding everything from marketing to content creation. It's all about defining the transformational journey you promise to guide your students through, directly addressing their main pain points and providing a clear roadmap from where they are now to where they will be after completing your course. Throughout the episode, we share practical tips and...
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105: How to Define Your Course's Ideal Customer Avatar
Brave Online Course Builders
How to Define Your Course's Ideal Customer Avatar It's Part 2 of 6 of our series where we break down the . In this episode, we're focusing on defining your Ideal Customer Avatar, or ICA. Understanding your ICA is vital because it influences everything from course content to marketing tactics. It's about making sure your course resonates deeply with the needs and desires of your audience. In our early days, we wanted to empower all women in business. That goal, while noble, was too broad and made our marketing efforts quite challenging. We learned the hard way that a more...
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104: How to Choose the Perfect Topic for Your Online Course
Brave Online Course Builders
How to Choose the Perfect Topic for Your Online Course Last week, we kicked off our series on the , and this week, we’re zeroing in on the first pillar: Choosing Your Course Topic. Over the next six weeks, we’ll explore each pillar in detail, starting with how to pinpoint the perfect topic for your course. If you’re feeling overwhelmed about where to start or questioning if you know enough about a potential topic, don’t worry—we’ve got you covered. We’ve crafted a helpful worksheet to guide you through this process, which you can grab . This series is designed for anyone...
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103: The 6 Pillars of Online Course Creation
Brave Online Course Builders
The 6 Pillars of Online Course Creation We’re super excited to launch a podcast series that’s going to be a game-changer for anyone ready to dive into the world of online course creation! We're breaking down the must-knows into six informative episodes, each one dedicated to a key pillar of course creation. Here’s the scoop on what’s coming: First, Choosing Your Course Topic: It's all about nailing that sweet spot between what you love and what sells. Then, we get into Defining Your Ideal Customer Avatar—this is where you get crystal clear on who you're really talking to....
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102: 4 Reasons You Should Create an Online Course
Brave Online Course Builders
4 Reasons You Should Create an Online Course We’re giddy with excitement to share some big news about our podcast’s future. Welcome to the newly rebranded Brave Online Course Builders podcast! As we kick off 2025, we're zeroing in on what fires us up the most—helping you, our fellow women entrepreneurs, leverage online courses to grow your businesses. Today’s episode is all about our journey to this moment. From the roots of our 20+ years in entrepreneurship to the recent lightbulb moments working with clients on their courses, we've realized our true calling lies in course creation....
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101: Kicking Off 2025: Lessons from the Football Field to Fuel Your Business Journey
Brave Online Course Builders
Kicking Off 2025: Lessons from the Football Field to Fuel Your Business Journey Happy New Year, everyone! Welcome to 2025! Today, we’re kicking things off with a little story time. We're talking about Melissa’s son and the last football game of his senior year—yeah, it’s a real tear-jerker and oh-so-inspiring! Melissa's going to share how her son’s football journey mirrors the rollercoaster we ride as business owners. From the tough practices to the triumphant wins, it’s all about pushing through the hard stuff to reap the rewards. So, grab your leftover New Year’s Eve snacks,...
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100: Christmas Reflections: Celebrating Wins and Setting Intentions for 2025
Brave Online Course Builders
Christmas Reflections: Celebrating Wins and Setting Intentions for 2025 Hey y'all! It's Julie and Melissa here, wishing you a Merry Christmas! Today, we're reflecting on the year—celebrating the wins and learning from the challenges of 2024. This episode is all about embracing changes, valuing our time, and the importance of pivoting when needed. We also discuss how working with a business coach has fine-tuned our direction and share personal insights on being present for family. Thanks for joining us this year, and we can't wait to bring you more in 2025! Don’t wait until the New Year to...
info_outlineScaling Success: Erin Williams on Growing Topanga Scents and Partnering with Howie Mandel
Welcome back to another episode where we reconnect with Erin Williams, co-CEO of Topanga Scents, who first joined us two years ago as our inaugural guest. Join us as we dive into the remarkable journey and growth of Topanga Scents since our last conversation.
Key Points from This Episode:
- The Beginnings Revisited: Erin recaps the origin story of Topanga Scents, started by her brother-in-law Seth Williams from his kitchen, evolving from a personal project to a thriving business.
- Business Expansion: Since our last chat, Topanga Scents has significantly expanded its product line and distribution across the country. Erin highlights the exciting additions and improvements, including new scents and a revamped compensation plan for distributors.
- Rebranding Journey: A major focus for Topanga Scents has been rebranding, initiated by a simple bottle design issue but eventually encompassing an entire overhaul of their product aesthetics to achieve a more luxurious look and feel.
- Celebrity Endorsement: Erin shares exciting news about partnering with Howie Mandel, enhancing the brand's visibility and aligning with their mission to elevate their market presence.
- The MLM Model: Erin discusses the transformative impact of their MLM business model, not just in terms of financial benefit for distributors but also in fostering community and personal growth.
- Leadership and Vision: Reflecting on her growth as a leader, Erin talks about the importance of community, the ongoing learning process in business, and the strategic decisions that continue to shape the future of Topanga Scents.
Erin's story is a testament to the power of innovation, community, and strong leadership in navigating the challenges and opportunities of growing a business. Her dedication to not only sustaining but also uplifting others through her work is truly inspiring.
Links:
Erin’s previous episode: From the Director of a Physical Rehab Facility to CEO: Erin Williams' Journey of Becoming an Accidental Entrepreneur
Howie Mandel Topanga Scents Commercial
Order Topanga Scents Products
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