The CEO Move That Took Me From Grinding Making 10K Months to 10K Days in Passive Sales
Release Date: 07/14/2025
Why Copying Big Businesses Never Works (The Iceberg Effect No One Talks About)
Take My Money Podcast
Hook / Summary Already making sales and want a business that can handle more without you doing more? In this episode, I explain why copying what you see online never works the way you think it will and what actually drives sales in big businesses. Most women copy content, launches, and offers without realizing they’re only seeing the tip of the iceberg. The real money is made underneath, in the backend structure that holds volume and repeat sales. This episode will change how you think about growth, funnels, and what it really takes to upgrade your business. What we covered today ...
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The 5 steps to audit your evergreen sales funnel
Take My Money Podcast
Already making sales and want your funnel to convert better without tweaking everything endlessly? In this episode, I walk you through the exact 5-step evergreen funnel audit I’ve used for five years to increase conversions, sales, and client lifetime value. I will show you exactly how I review funnels top to bottom to find leaks, 2x sales numbers and massively increase the AOV (Average Order Value = average $ spent at checkout per customer). If you already have a funnel, this episode will show you exactly how to self-audit to increase sales and conversions. What we covered today ...
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If Your Word for 2026 Is Simplicity, Listen Up
Take My Money Podcast
If, as a business owner, simplicity is the word you’re calling in for 2026, this episode shows you what a simple business actually looks like at a high level. One that is strategic, intentional, and designed to support your life while making a sh*t ton of money. In this episode, I break down the three pillars every sustainable, high-performing business is built on and explain why simplicity is a leadership choice, not a lazy move. What we covered today: - Why simplicity is about fewer moving parts, not doing less - How reactive businesses become complex and exhausting - What are the 3...
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Audience-First Funnels: How to Convert in 2026 by Mapping Buyer Psychology Have you created funnels, spent hours doing everything and ended up with 1 or 2% conversion rate?
Take My Money Podcast
Already making sales and want your backend to sell without more launches or daily selling? In this episode, I break down how audience-first funnels work in 2026 and why mapping buyer psychology is the fastest way to upgrade your conversion rates. You’ll learn how I design 30% conversion funnels that feel natural, intuitive, and inevitable because they meet your audience exactly where they are. What we covered today Why most funnels stall at 1–2% conversion even with great copy and tech The five stages of buyer awareness and why each stage needs different messaging Why starting...
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The Silent Sales System Every Leader Needs in 2026
Take My Money Podcast
Already making sales and ready to double that? In this episode, I break down the silent sales system leaders are using in 2026 to sell all their offers in their backend, so that they can double their sales without doubling their workload. You’ll learn why visibility alone stopped working, what “silent sales” actually means, and how to build a backend that sells even when you’re offline. What we covered today Why visibility no longer guarantees demand in today’s market What a silent sales system is and what it is not How leaders sell without launching non-stop and actually...
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If You’re Rebuilding Your Business, Here’s How I’d Set It Up for 2026
Take My Money Podcast
Rebuilding your business right now? In this episode, I’m breaking down exactly how I’d set up my business for 2026 without starting over, without making it complicated, and without building a backend that can’t keep up with the level you’re playing at now. What’s next: Want to build this with support and get it DONE? Funnel Queen Mastermind is where we do it. This is for women who are already selling their offers online using social media and live launches, and now want a backend that selects dream clients and presents them with the perfect offer for them based on their behaviour. DM...
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How I Set Up My Backend So Low-Ticket Sells High-Ticket
Take My Money Podcast
Low-ticket selling but your high-ticket still depends on you pushing it? In this episode, I’m breaking down how to set up your backend so a low-ticket buyer can naturally become a high-ticket client, without you living in DMs or running constant launches. We’re talking delivery, buyer psychology, what happens before the sales page click, and why a smart fallback offer stops you from leaking money. What we covered today: Why “low-ticket doesn’t lead to high-ticket” is usually a backend problem, not an offer problem. The #1 missing step: deliver the damn offer so buyers actually...
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Can You Build a Funnel With a Small Audience? (Yes.)
Take My Money Podcast
Struggling to hit consistent sales with fewer than 10K followers across all platforms? You don’t need a massive audience to make money. In this episode, I show you how a simple, strategic backend turns 50 followers into real buyers and why starting now compounds your results. What we covered today: Why a small audience is an advantage: tighter feedback loops, personal tone, faster trust. The core function of a funnel: capture interest, keep people in your world, convert over time. How automation builds connection without sounding robotic. Simple paths to entry so every post,...
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The Real Reason Your Funnel Isn’t Selling (It’s Not What You Think)
Take My Money Podcast
Your funnel isn’t broken it was built wrong. In this episode, I’m breaking down the real reason your funnel isn’t converting, and it has nothing to do with your tech, your emails, or your audience size. You’ll learn what actually makes a funnel convert, how to fix it fast, and why this one shift changes everything about your backend. What we covered today: The truth about why 90% of funnels fail before they even launch How to build a funnel experience that reflects your brand and attracts real buyers How to evaluate your funnel architecture before touching a single email Why...
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Beyond Black Friday: 3 Smart Strategies to Blow Up Q4 and Q1 (Without the Hype)
Take My Money Podcast
Feeling the pressure to run a Black Friday sale just because everyone else is? In this episode, I’m breaking down the exact strategies I’m using to blow up Q4 and create massive momentum in Q1, without discounts, overconsumption, or following trends that don’t fit your values. If you’re tired of doing what everyone else is doing and running your business on someone else's strategies, this episode will show you how to build a profitable end-of-year strategy that feels good, and sets you up for an intentional, high-income start to the new year. What we covered today: Why skipping Black...
info_outlineTired of chasing clients to hit 10K months? In this episode, I’m breaking down the CEO move that took me from grinding every day for 10K months... to waking up to 10K days in passive sales. No ads. No constant launching. Just smart systems that sell while I live my life.
What we covered today:
• Why 10K months can still feel like burnout if your business depends on you to sell
• The mindset shift from “coach who sells” to “CEO who builds systems that sell”
• Why relying on your presence to make money is a broken model
• What makes a funnel actually convert (hint: it’s not a template)
• How to treat your funnel like a business asset instead of a Band-Aid
• What you need in place before you automate
• Behind-the-scenes of the funnel that brings in consistent daily sales
What's next:
🎯 The First Yes Funnel Workshop – LIVE this Thursday
Learn how to build a plug-and-play funnel that turns cold leads into buyers without launching. You’ll get my funnel strategy, 7-email sequence breakdown, offer audit, and planner.
🎁 Bonus: First 20 sign-ups get a live hot seat call to refine your funnel with me.
👉 Grab your seat at the gwenferreira.com/workshop
DM “funnel” on Instagram
🚀 Ready to build a full backend system that brings in 10K–20K/month from offers you’ve already created?
Join The Funnel Minimind to build your custom funnel with my strategy, eyes, and support over 4–6 weeks.