Market Responsive Farming: Selling What Grows vs. Growing What Sells (Rewind - S1W14)
Release Date: 05/21/2025
The Urban Farmer Podcast
In this Rewind episode, we're taking a look at the $500 tool that saved Curtis 95 hours in a single season and helped scale his operation 30% without adding any land or new crops. Diego breaks down the math behind tool investments that pay for themselves 3x over in year one, plus Curtis's proven 3-year equipment progression strategy that took him from $200 market days to a $75K farm business. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts on the Modern Grower Podcast...
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Are you treating your farm like a hobby or a real business? In this episode, Curtis Stone drills down on the critical mindset shift that separates profitable farmers from those who struggle. He talks about why investing $500 in the right tool can save you 95 hours per season, how to value your time properly, and why being "cheap" with equipment actually costs you money. Building the solid foundation of a business isn't about spending more—it's about thinking strategically to make sure your farm pays you and not the other way around. Subscribe for more content on sustainable farming,...
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In this rewind episode, Diego breaks down the reason why most new farmers' CSA programs fail at launch. He digs into Curtis Stone's strategy on how years' worth of relationship- and reputation-building can help secure much-needed trust that eventually led his business to a successful $20-30K seasonal CSA program. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts on the Modern Grower Podcast Network: Check out Diego's...
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In this episode, Curtis peels back the curtain on why most new farmers struggle with CSAs, what new farmers need to build up to have a successful CSA, and where to tap into to get their first CSA customers. Curtis also dives into farmer's market psychology techniques and the critical reputation-building strategies that separate successful farms from failures. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts on the Modern Grower Podcast Network: ...
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In this episode, we break down Curtis Stone's farming strategy that generates over $43,000 per equivalent acre using a high-rotation system that turns small plots into profit machines. Learn how his market garden beats traditional farms through data-driven methods, crop selection strategies, and solid efficiency systems while working just 30 hours per week. This isn't about growing more vegetables—it's about growing more value from every square foot of your land. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow...
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In this episode, Curtis shares how he transformed his overwhelming 80-hour work weeks into a manageable 20-hour schedule by successfully hiring and training farm employees. This episode reveals the three critical systems every farmer needs before hiring help, plus the mindset shift that separates successful farm owners from those who burn out. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts on the Modern Grower Podcast Network: ...
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In this rewind episode, Diego breaks down how Curtis Stone revolutionized his urban farm by growing three different crops in the same bed using advanced interplanting techniques – it's a sophisticated approach that transforms underutilized space into profitable production zones. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts on the Modern Grower Podcast Network: Check out Diego's books: **** Modern...
info_outlineThe Urban Farmer Podcast
In this episode, Curtis schools us in on how he transformed his 80-hour burnout farm into a profitable 20-hour operation while boosting revenue. Learn how he utilizes interplanting, smart crop selection strategies, and efficiency hacks that eliminate unpaid work like weeding and maximize your return per square foot. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts on the Modern Grower Podcast Network: Check out Diego's...
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Curtis Stone shares how he revolutionized his business by firing 80 customers and keeping just 10, resulting in a boosted income and dramatically less stress. This episode reveals the numbers behind CSA and restaurant sales, along with practical strategies for evaluating your market, choosing the right sales model for your personality and location, and building a sustainable farm business that works with your strengths. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts...
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When you do it right, farming smaller plots can be more profitable than farming larger acreage! Curtis Stone shares real-world insights from farming both 2 acres and 1/3 acre urban plots, which crops generate the highest profits, and how proximity to customers can transform your farm business. He also talks about the critical differences between CSA and restaurant sales models. Subscribe for more content on sustainable farming, market farming tips, and business insights! Follow Modern Grower: Listen to other podcasts on the Modern Grower Podcast Network: ...
info_outlineIn this rewind episode, Diego talks about the single most important trait that separates struggling farms from highly profitable ones: the ability to rapidly adapt to market changes. He breaks down a three-part framework for market responsive farming that can significantly increase revenue on the same growing space.
Subscribe for more content on sustainable farming, market farming tips, and business insights!
Get market farming tools, seeds, and supplies at Modern Grower.
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Listen to other podcasts on the Modern Grower Podcast Network:
Carrot Cashflow
Farm Small Farm Smart
Farm Small Farm Smart Daily
The Growing Microgreens Podcast
The Urban Farmer Podcast
The Rookie Farmer Podcast
In Search of Soil Podcast
Check out Diego's books:
Sell Everything You Grow on Amazon
Ready Farmer One on Amazon
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