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#20: How to Price Confidently and Stop Being Underpaid

Work Hard, Live Soft with Maya Elious

Release Date: 07/31/2025

#31 - Why #31 - Why "Working Hard" Isn't Hustle (And How It Creates the Soft Life)

Work Hard, Live Soft with Maya Elious

If you started your business in the "Girl Boss" era, you’re probably exhausted. We’ve gone from one extreme of wearing 16-hour workdays as a badge of honor to the other extreme of avoiding all discomfort in the name of "protecting our peace."  In this episode of Work Hard, Live Soft, I’m sharing the truth that the internet won’t tell you: a soft life isn't found, it’s earned through the hard work of building systems. I’m walking you through how to identify the difference between a hustle season and a maintenance season, and why your identity must be rooted in your worth, not...

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#30 How To Get Your Entire Life In Order When Nothing Is Going Right | Work Hard Live Soft show art #30 How To Get Your Entire Life In Order When Nothing Is Going Right | Work Hard Live Soft

Work Hard, Live Soft with Maya Elious

We are officially three weeks into the new year, and this is usually when the pressure sets in. If you haven’t mastered those 5 a.m. wake-ups or hit your gym goals yet, take a breath.  In this episode of Work Hard, Live Soft, I’m sharing why "pretty calendars" don't lead to results, systems do. I’m walking you through the exact three-step process to get your life all the way together: The Fix, The Foundation, and The Fruit. The gap between your vision board and your reality is just a system away.  Download the "Fix" Digital Workbook at https://mayaelious.com/fix and let’s get...

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#29 Start 2026 Off With A Clean Slate | My Ultimate Home Declutter Checklist | Work Hard Live Soft show art #29 Start 2026 Off With A Clean Slate | My Ultimate Home Declutter Checklist | Work Hard Live Soft

Work Hard, Live Soft with Maya Elious

Don't go into a new year with old baggage. I’m sharing my ultimate 25-item home declutter checklist to help you clear the physical and mental clutter so you can step into 2026 with a total clean slate. It is so important that we don't carry old habits, old ideas, or old "stuff" into a new season. As a systems girl, I know that physical clutter leads to mental overwhelm, which is why I’m walking you through my ultimate home declutter checklist. Whether you’re dealing with a "war zone" of a car or a closet full of clothes that no longer fit your lifestyle, this is your roadmap to a full...

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#28 MASTER How To Live Your Dream Life in 2026 | Work Hard Live Soft w/ Maya Elious show art #28 MASTER How To Live Your Dream Life in 2026 | Work Hard Live Soft w/ Maya Elious

Work Hard, Live Soft with Maya Elious

What if you’re already living your dream life and you just haven't noticed yet? I’m breaking down the three shifts you need to make to stop chasing someone else’s highlight reel and start mastering your own "Everyday Magic" in 2026. In this episode of Work Hard, Live Soft, I’m sharing why the life you prayed for years ago is likely the one you’re standing in right now. We’re moving past "toxic positivity" and into the practical science of gratitude, the lens of privilege, and the art of romanticizing your mundane moments. I believe you are exactly where you need to be to get where...

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#27 How I'd Coach You If You Were Building Your Business From Scratch | My Messy Middle Ep. 7 show art #27 How I'd Coach You If You Were Building Your Business From Scratch | My Messy Middle Ep. 7

Work Hard, Live Soft with Maya Elious

A good coach doesn't just give you answers; they pull the strategy out of you by asking the right questions. In this series finale of My Messy Middle, I’m walking you through my exact business coaching framework to help you pivot into your next season, reclaim your time as a CEO, and find the "best-case scenario" for your career. I’ve coached hundreds of women to six and seven-figure success, but for the last few years, I’ve been navigating my own "messy middle." In this episode, I’m closing out the series by coaching myself (and you) through the exact process of reinventing your brand...

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#26 Why You Keep #26 Why You Keep "Falling Off" During Your "Lock In" Season | My Messy Middle | Episode 6

Work Hard, Live Soft with Maya Elious

Most things don’t last forever—and the belief that they should might be the very thing keeping you stuck. I’m breaking down how to rebuild your discipline from scratch and why "forever thinking" is blocking your next level of growth and fulfillment. In this episode of Work Hard, Live Soft, I’m breaking down what it really means to stay aligned when your life and business evolve. I’ve realized that when we "fall off," we haven't lost our discipline—we’ve just outgrown our old structures. I’m sharing how to stop the shame cycle and start restructuring your life and business to...

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#25 Success Principles To Master Before The Year Ends | My Messy Middle Ep 5 show art #25 Success Principles To Master Before The Year Ends | My Messy Middle Ep 5

Work Hard, Live Soft with Maya Elious

You are exactly who you think you are—you just need to look at the receipts. I’m sharing the internal trust-building systems I use to beat imposter syndrome and the three success principles you must master to reinvent yourself before the year ends. I recently turned 35, and after a decade in business, I found myself in a "weird space" of questioning my qualifications despite making a million dollars six times. In this episode of My Messy Middle, I’m teaching you how to build internal trust through a "Receipts List" and why the momentary failures in your business are not a reflection of...

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#24 I'm So Over The Internetttt | My Messy Middle | Ep 4 show art #24 I'm So Over The Internetttt | My Messy Middle | Ep 4

Work Hard, Live Soft with Maya Elious

I’m so over the internet. Not the connection or the community, but the "entertainment media" game we’re all forced to play.  I recorded this episode from an airport lounge while reflecting on a decade of business coaching and the "messy middle" of my own brand evolution. I love helping women monetize their gifts, but I’ve realized that telling clients to "just post content" feels like gaslighting in 2026.  I’m sharing why I no longer want to play games that lack a predictable ROI and why I’m prioritizing digital organization for my mental health. This isn't just a rant;...

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#23 Finding Clarity In My Identity | My Messy Middle | Ep 3 show art #23 Finding Clarity In My Identity | My Messy Middle | Ep 3

Work Hard, Live Soft with Maya Elious

Consistency over perfection is the theme for today. Bravely answering the question "what's true for me in this season?" It’s my last full day in Bali, and I almost let the "I deserve" girlie in me talk me out of recording. But I’ve realized that the messy middle isn't about having the perfect camera or the best lighting—it’s about showing up authentically.  In this episode, I'm sharing in real time: - What I'm discovering to be true about my identity. - How I like to show up and WHY. - The powerful question my friend asked me that sparked a new level of clarity for me. Key Moments...

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#22 Rebuilding Discipline From Scratch | My Messy Middle | Ep 2 show art #22 Rebuilding Discipline From Scratch | My Messy Middle | Ep 2

Work Hard, Live Soft with Maya Elious

Remember that season you were super consistent? You woke up early. You showed up. You ate right. You worked out. And then... you fell off? 🥲 I'm talking about rebuilding my discipline from scratch today on Episode 2 of My Messy Middle. I’m posting this a day later than I wanted because I got sick in Bali (apparently it's called Bali Belly... terrible name!), but I did my makeup from bed and crawled to the kitchen to record. I realized that the version of me yesterday was enthusiastic, but the version of me today is just trying to survive. This is exactly where the discipline muscle is...

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More Episodes

From $55 to thousands per client, in this episode I reveal exactly how I transformed my pricing and money mindset, and how you can too.

I'm breaking down the 3 main reasons you're not pricing based on your value, plus my framework for developing a healthy relationship with money. 

After you've watched this episode, drop a comment and let me know: What money mindset do you need to work on? I read every single comment and love supporting this community!
 
IN THIS EPISODE:
00:00 - My $55 to $1000s transformation
01:30 - Why you're undercharging (3 main reasons)
06:45 - Understanding your TRUE value
12:20 - Common pricing mistakes to avoid
16:40 - What pricing with "integrity" really means
19:30 - Building a healthy money relationship
22:45 - Next steps + free resources

Get my FREE Launch Kit Blueprint → https://builttimpact.com/launchkit
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