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Plan Life Right – Episode 20: Build Trust & Speak with Certainty That Closes More Sales

Plan Life Right Podcast

Release Date: 06/15/2025

Plan Life Right – Episode #48: The 3 Money Lies Families Tell Themselves at Christmas show art Plan Life Right – Episode #48: The 3 Money Lies Families Tell Themselves at Christmas

Plan Life Right Podcast

Every December, families tell themselves the same money stories — and every January, they pay the price. In this episode of Plan Life Right, Kevin Ross and Matt Floyd unpack the three money lies families tell themselves at Christmas — lies that quietly derail financial security, delay protection, and turn holiday joy into long-term stress. You’ll hear why “we’ll figure it out later” is one of the most expensive beliefs families hold, how holiday overspending steals from retirement and protection goals, and why putting off life insurance is a risk most people don’t recognize until...

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Plan Life Right – Episode #47: The Retirement Strategy That Pays You at 85 (QLAC Explained) show art Plan Life Right – Episode #47: The Retirement Strategy That Pays You at 85 (QLAC Explained)

Plan Life Right Podcast

Most retirement strategies are built around age 65. But the real financial risk often shows up decades later — when you’re 85, living longer than expected, and facing rising healthcare and tax pressures. In this episode of Plan Life Right, Kevin Ross and Matt Floyd break down the Qualified Longevity Annuity Contract (QLAC) — a retirement tool designed to create guaranteed lifetime income later in life while helping reduce Required Minimum Distributions today. You’ll learn how QLACs work, who they’re designed for, how they fit into a layered retirement income strategy, and why...

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Plan Life Right – Episode #46: Why Top Salespeople Fail at Their Own Financial Plan show art Plan Life Right – Episode #46: Why Top Salespeople Fail at Their Own Financial Plan

Plan Life Right Podcast

They help clients protect families, plan retirements, and build wealth — yet many financial professionals quietly avoid doing the same for themselves. In this episode of Plan Life Right, Kevin Ross and Matt Floyd expose the expert’s blind spot: why top salespeople and advisors often fail to apply their own advice to their personal financial lives. From procrastination and identity conflict to credibility gaps clients can feel but never say out loud, this conversation pulls back the curtain. You’ll learn why alignment matters more than expertise, how owning what you sell changes your...

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Plan Life Right – Episode #45: Behind the Curtain: How a $30M Practice Really Runs show art Plan Life Right – Episode #45: Behind the Curtain: How a $30M Practice Really Runs

Plan Life Right Podcast

What if you could sit inside a $30 million advisory practice—and see how it really works? In this behind-the-scenes episode of Plan Life Right, Kevin Ross sits down with Tim Stearns, founder of TJ Stearns, to reveal exactly how he built one of Chicago’s top advisory firms. From proven workshops that fill the room to step-by-step client processes, you’ll learn what separates consistent producers from struggling advisors. They cover everything from shifting into AUM for recurring revenue to building qualified leads without wasting money on failed systems. You’ll even hear how to turn...

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Plan Life Right – Episode 42: Tariffs Unpacked: A Financial Advisor’s Guide show art Plan Life Right – Episode 42: Tariffs Unpacked: A Financial Advisor’s Guide

Plan Life Right Podcast

The media says tariffs will wreck the economy—but what if they’re wrong? In this episode of Plan Life Right, Kevin Ross and Matt Floyd expose the truth about tariffs, inflation, and how both actually impact retirees and investors. You’ll learn why tariffs are often strategic tools, not economic disasters, and why the real threat to your financial future isn’t trade policy—it’s healthcare costs, inflation, and emotional decision-making. Kevin and Matt share real client examples, breaking down how one retiree almost derailed his financial plan over tariffs that affected less than 5%...

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Plan Life Right – Episode 41: The Fed’s Dovish Gamble: A Hawk’s Warning show art Plan Life Right – Episode 41: The Fed’s Dovish Gamble: A Hawk’s Warning

Plan Life Right Podcast

The Federal Reserve just cut rates—again. Wall Street cheered. But what if this decision marks the start of the next inflation wave? In this episode of Plan Life Right, Kevin Ross and Matt Floyd dive deep into the Fed’s dovish pivot, exploring why cutting rates into a “strong” economy might be a historic mistake. With inflation still stuck at 2.7% and Treasury yields rising, the bond market is flashing warning signs the Fed can’t ignore. Kevin, a former bond trader with decades of experience, lays out the hawkish case: why this policy shift could reignite inflation, erode retiree...

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Plan Life Right – Episode 40: Your Questions Answered: Living Benefits & IUL Secrets show art Plan Life Right – Episode 40: Your Questions Answered: Living Benefits & IUL Secrets

Plan Life Right Podcast

You asked. Kevin and Matt answered. In this Plan Life Right Q&A episode, Kevin Ross and Matt Floyd unpack the most common questions from families and agents about life insurance, IULs, living benefits, and long-term protection strategies. You’ll learn how to structure coverage that actually works, which carriers stand out in 2025, and how the right balance of term, permanent, and annuity products can create lasting financial security. Whether you’re protecting your family or growing your advisory business, this episode delivers clarity and confidence you can act on. Explore more at or...

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Plan Life Right – Episode 39: The Silent Retirement Killer: Long-Term Care Costs show art Plan Life Right – Episode 39: The Silent Retirement Killer: Long-Term Care Costs

Plan Life Right Podcast

You can do everything right—save, invest, and plan carefully—yet one diagnosis can destroy everything you’ve built. In this episode of Plan Life Right, Kevin Ross and Matt Floyd expose the financial threat no one prepares for: long-term care costs. They break down the hidden truth behind Medicare’s limits, the devastating cost of home and nursing care, and how one illness can bankrupt even the most disciplined retiree. You’ll learn how to build a plan that protects your health, wealth, and dignity. From hybrid long-term care solutions to strategies that safeguard both spouses, this...

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Plan Life Right – Episode 38: The Social Security Cut No One’s Talking About show art Plan Life Right – Episode 38: The Social Security Cut No One’s Talking About

Plan Life Right Podcast

December 31st, 2033 — the day the Social Security trust fund runs out of money to pay full benefits. On January 1st, 2034, 67 million Americans will see their checks slashed by 23%. In this powerful episode of Plan Life Right, Kevin Ross and Matt Floyd uncover the truth behind the looming Social Security crisis that few are willing to talk about. They break down the math, the politics, and the real-world consequences of doing nothing—then reveal how to build a personal pension plan that can’t be cut, taxed, or delayed by Washington. You’ll learn how to calculate your own benefit risk,...

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Plan Life Right – Episode #37: Fed Cuts & Layoffs: The Retirement Crisis No One Sees show art Plan Life Right – Episode #37: Fed Cuts & Layoffs: The Retirement Crisis No One Sees

Plan Life Right Podcast

Thousands of layoffs are sweeping across America’s biggest companies — Google, Amazon, Microsoft, and more. But the real threat isn’t the layoffs themselves. It’s what the Federal Reserve is about to do next. In this episode of Plan Life Right, Kevin Ross and Matt Floyd reveal how the Fed’s next round of rate cuts could quietly destroy retirement income for millions of Americans. You’ll learn why traditional “safe” investments like bonds aren’t safe at all, how rate cuts punish savers, and what you can do right now to protect your wealth and secure guaranteed income. This...

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More Episodes

Part 2 of 2: Kevin Ross and Matt Floyd reveal how trust is built in sales — not through data, but through emotional connection and confident communication. You’ll learn how to identify your client’s “trust currency,” speak with clarity, and avoid sounding like a desperate closer. This episode is your playbook for building real influence that converts.z