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197 | Why 3 Million YouTube Views Didn’t Boost My Podcast

Podtastic Audio: Crafting Compelling Content with Crystal Clear Audio for Indie Podcasters

Release Date: 04/14/2025

208 | Libsyn Says You Can Make Money Now – But Should You? show art 208 | Libsyn Says You Can Make Money Now – But Should You?

Podtastic Audio: Crafting Compelling Content with Crystal Clear Audio for Indie Podcasters

So, Libsyn just flipped the script on podcast monetization. No more minimum download requirements. That’s right — whether your show gets 5 downloads or 5,000, you can now run programmatic ads and make some money just for publishing your podcast. But here's the real question: just because you can… should you? In this episode of Podtastic Audio, we dig into what this change really means for indie podcasters. Is this the golden ticket to finally “getting paid,” or does it risk turning your passion project into a string of ads your listeners skip in 30 seconds flat? We’re talking: 🎯...

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Podtastic Audio: Crafting Compelling Content with Crystal Clear Audio for Indie Podcasters

Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic    So I took a trip to Vegas with my kids to see Kenny Chesney at the brand-new Sphere… and let me tell you, this place is insane. Think 16K visuals wrapped around you, 20,000 speakers, and a seat that literally vibrates with the bass. Wild. But while I was sitting there, totally immersed in this billion-dollar light show, something clicked—and it has everything to do with your podcast. In...

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🎙️ What if I told you a single click could count as a podcast download—even if no one actually listens? Wild, right? In this episode of Podtastic Audio, I uncover a powerful (and often misused) feature hidden inside major podcast hosting platforms like Buzzsprout, Libsyn, and Captivate — a direct MP3 link that auto-downloads and plays your episode. No app. No login. Just one click. But here’s the deal: while shady marketers use this trick to fake their numbers with bots and browser hacks, I’m showing you how to flip the script and use it the right way — with full transparency...

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Podtastic Audio: Crafting Compelling Content with Crystal Clear Audio for Indie Podcasters

Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic    What if the real reason your podcast isn’t growing has nothing to do with your marketing? That’s right. No funnels, no hacks, no algorithms—just some real talk about why your show might not be taking off yet… and why that’s totally okay. In this episode of , I’m breaking down the 4 core things every podcaster needs to focus on before expecting real growth. From dialing in your...

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Podtastic Audio: Crafting Compelling Content with Crystal Clear Audio for Indie Podcasters

Are you tired of being told your podcast needs a $997 funnel, a slick course, or some guru’s step-by-step plan to succeed? In this episode of Podtastic Audio, we’re breaking down what really matters in podcasting — and it’s not building a sales machine. I’m here to speak directly to indie podcasters who care more about creating meaningful content than chasing dollars. You started your show to share something real — and that’s exactly what will set you apart. 🔥 In This Episode, You’ll Learn: Why your podcast isn’t just a sales funnel — it’s your voice The myth of...

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Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic    If your podcast relies on guest interviews, but your episodes aren't landing the way you hoped—they might be failing for all the wrong reasons. In this episode, we’re unpacking why so many podcast interviews fall flat, especially in the indie podcasting world, and how to turn them into engaging, valuable conversations your audience will actually care about. You’ll learn: Why “just...

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Podtastic Audio: Crafting Compelling Content with Crystal Clear Audio for Indie Podcasters

Spotify almost changed podcasting forever—by putting all your episode play counts on full display. Imagine every episode’s stats right out in the open, for the world to judge. But then, they backed off. In this episode of Podtastic Audio, I’m breaking down why that change almost happened, why they reversed course, and what it means for us indie podcasters. As someone who loves podcasting and does it because it's fun (not just for downloads), I dig into: Why public play counts might hurt small shows more than help them How podcast value isn’t always reflected in numbers The power of...

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Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic    Every indie podcaster hits that moment — the one where you wonder, “Why am I even doing this?” Low download numbers, crickets for feedback, and the creeping feeling that no one’s listening can make podcast burnout feel inevitable. But here’s the truth:  👉 Most podcasts don’t fail because they’re bad — they fail because the host gives up too soon. In this episode, we...

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In this special 200th episode of Podtastic Audio, I’m taking off the headphones and getting real with you. Over the last 15 years, I’ve worked as a gasoline tanker truck driver—and for the past several years, I’ve also been behind the mic as an indie podcaster, podcast editor, and podcast coach. But this episode isn’t about audio tips or gear recommendations. It’s about why I podcast in the first place. This is my most personal episode yet. I’m sharing the full story of how I went from being a long-haul listener to launching with my wife, how that podcast helped build a...

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Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic    Imagine spending years building your podcast — and then losing it all because you trusted the wrong platform. Sounds crazy, but it happens way more often than you think. In this episode of , I'm diving into why it’s so important to own your content and back up your podcast before something unexpected happens. I’ll walk you through real stories, my own experience with podcast backups,...

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More Episodes

Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic 

Riverside.Fm 

YouTube Shorts are getting millions of views… but does that actually help your podcast grow?

In this episode, I break down the surprising truth behind going viral on YouTube—and why it didn’t move the needle for my podcast downloads. With over 3 million views and two Shorts hitting 1 million+ each, you’d expect some kind of boost in podcast listeners, right?

Yeah… not so much.

We’ll unpack:

  • The growing confusion between YouTube videos and actual podcasts
  • Why visibility doesn't equal engagement
  • How platforms like YouTube, Spotify, and Apple are changing what "podcast" means
  • The pros and cons of leaning into video-first content as a podcaster
  • Why audio-first storytelling still matters (a lot!)
  • Tips to make sure your content format fits your audience, not just the trend

Whether you're experimenting with Shorts, full-length interviews, or staying true to RSS audio, this episode gives a reality check on what really helps grow a loyal audience.

Spoiler: It’s not just about flashy numbers—it’s about meaningful connection.

🎯 Ideal for:

  • Indie podcasters wondering if they need to do video
  • Creators confused by mixed results on YouTube
  • Anyone trying to grow a podcast audience the smart, intentional way

🔗 Check out the YouTube channel for video content: youtube.com/@PodtasticAudio

🌐 For more podcasting resources: PodtasticAudio.com

The Podtastic Playbook: How to Build, Grow, and Monetize Your Podcast

Podgagement® (formerly “My Podcast Reviews”) is all about simplifying your podcasting and helping you engage your audience and grow your podcast!

Podgagement Link 

Timestamps

00:00 - Why my YouTube Shorts hit 1M+ views but didn’t grow my podcast

01:27 - Is YouTube a podcast platform or just pretending?

02:14 - Tools like Riverside.fm that simplify video + audio production

02:50 - The YouTube-only podcast confusion

03:24 - What people consider a podcast in 2025

04:10 - The podcasting world’s obsession with video

04:48 - Why YouTube ≠ podcasting (but it can still help)

05:49 - How I’ve used YouTube as a creative playground

07:28 - Shorts vs. long-form podcast videos: What works?

08:56 - The crazy stats: 3M+ views, 1M+ per short

10:11 - Tons of comments, zero impact on podcast downloads

11:02 - Video visibility ≠ podcast engagement

12:18 - When video compliments your content (like movie reviews)

12:57 - True audience engagement starts with meaningful audio

13:41 - Speak to one listener, not a crowd

14:38 - Why audio is easier (and often better) than video

15:54 - Sad truth about YouTube video metrics

17:02 - Value real engagement over inflated video stats

17:45 - YouTube hopping on the podcasting train

18:20 - Use video to promote—not replace—your podcast

18:59 - Final thoughts: Follow your passion, audio or video

19:32 - Where to find my book and all things Podtastic

20:07 - Thanks for listening and happy podcasting!

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