New Roles, Facilitating Transitions, and Finding Purpose - Michael Phipps & Jordan Shipman (E35)
Release Date: 05/19/2023
The Power of a Strong Fundamentals Program - Mike Tousignant (E48)
Blackbelt Business Podcast
In this episode of the Black Belt Business Podcast, Easton Training Center CEO Mike Tousignant joins host Eliot Marshall to discuss one of the most critical (and often neglected) components of a martial arts academy: the fundamentals class. They break down why having a dedicated fundamentals program is essential for student retention, safety, and long-term success. From class structure and warm-up consistency to when (and why) beginners shouldn’t spar, this episode offers clear guidance for school owners looking to build a more effective and inclusive training environment. If you're...
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How to Close More Martial Arts Memberships - Ian Lieberman & Mike Tousignant (E47)
Blackbelt Business Podcast
In this episode, Eliot Marshall, co-owner of Easton Training Center, is joined by Easton’s CEO Mike Tousignant and COO Ian Lieberman. Together, they pull back the curtain on how Easton consistently achieves a high close rate on membership sales. From the structure of their sales process to the mindset they instill in their team, this conversation is packed with practical strategies martial arts school owners can apply right away to improve their own conversions. Whether you're struggling with sales or looking to sharpen your current system, this episode delivers insights from one of the most...
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Martial Arts Is a People Business - Ian Lieberman & Mike Tousignant (E46)
Blackbelt Business Podcast
Whether it’s dealing with members or managing staff, we as martial arts academy owners and operators are in the people business. Your ability to skillfully manage relationships, offer constructive feedback, and direct people’s progress will dictate the success, culture, and health of your martial arts academy. Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to talk about managing relationships and knowing when to look inward to find solutions instead of assigning blame. Watch or listen to the full podcast on our...
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Pillars of Successful Martial Arts Academies - Derek Alumbaugh & Kyle Wright (E45)
Blackbelt Business Podcast
Matrix Martial Arts General Manager and Owner, Derek Alumbaugh, and BJJ Department head at Easton Denver, Kyle Wright, join Eliot to introduce themselves and discuss their roles at Easton Online, as well as explain the pillars of successful martial arts academies and how to establish them in your school. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
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Implementing Systems in Your Martial Arts School - Michael Phipps & Jordan Shipman (E44)
Blackbelt Business Podcast
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the challenges of implementing systems in martial arts academies and how to make sure everyone on your team is on the same page. Watch or listen to the full podcast on our blog: Interested in learning more about operating a high-functioning martial arts academy? Visit https://www.easton.online to check out our products and sign up for our mailing list!
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Managing the Summer Slump - Michael Phipps & Jordan Shipman (E43)
Blackbelt Business Podcast
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how to manage dwindling sign ups, increased membership suspensions, and atypical cancellations in your Martial Arts academy during the summer months. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Interested in learning more about operating a high-functioning martial arts academy? Visit https://www.easton.online to check out our products and sign up for our mailing list!
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Mastering Your Martial Arts Academy’s Marketing - Michael Phipps & Jordan Shipman (E42)
Blackbelt Business Podcast
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss strategies for reinforcing your martial arts academy’s brand and how to understand and master your marketing channels. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
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How We Open New Martial Arts Schools - Mike Tousignant & Ian Lieberman (E41)
Blackbelt Business Podcast
Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss how we open new Easton Training Center schools and get into the black within 3 months of opening. Opening a new academy? Check out our 100 member bootcamp to open your doors with 100 paying members: https://www.easton.online/100-member-bootcamp-offer-1 Watch or listen to the full podcast on our blog: Visit to sign up for our mailing list!
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A to Z on How to Run a Kids BJJ Program - Michael Phipps & Jordan Shipman (E40)
Blackbelt Business Podcast
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how Easton run's our Kids Martial Arts programs and give some tips on what you could do to improve your kids Jiu Jitsu program.
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Developing Skillful Martial Artists from the Ground + Up - Michael Phipps & Jordan Shipman (E39)
Blackbelt Business Podcast
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how to build skillful students from day 1. As a martial arts academy owner or operator, the lifeblood of your academy will most likely be new students with little to no previous experience. If you want to keep them coming back, you have provide value, which means building students into skillful practitioners. Watch or listen to the full podcast on our blog: Visit https://www.easton.online to sign up for our mailing list!
info_outlineEaston Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to what it's like to change roles in a Martial Arts Company, helping front line staff through leadership transitions, and finding purpose in your martial arts academy work.
Watch or listen to the full podcast on our blog: https://www.easton.online/blog/
Visit https://www.easton.online to sign up for our mailing list!