1-30-23 Easton All Staff Virtual Meeting

Agenda

Greeting and agenda presentation

• • • 1 Personal and 1 Business Success

Core Values: 

• • • • Excellence: We set and surpass the highest standards through constant improvement.
      • Trust: We authentically earn and grant trust.
      • Compassion: We honor the dignity of all. 
      • Stewardship: We empower others. 

Principles: 

 

• Last meeting

 

• We are early and prepared
• We assume good intent in others 
• We don’t ignore deficiencies 

 

• Next 3

 

• • • • We pursue excellence
      • We provide frequent feedback
      • We lead with empathy

 

Departmental Debrief: 

• • • Director of Martial Arts: Alex Huddleston(BJJ, MT, & Kids)
      • Kids BJJ(292 total competitors) 
        • Easton Open Feb 18th
          • Registrations: 292
      • Adult BJJ
        • Winter Belt Promotion
          • Over 100 students promoted
          • 6 new black belts
        • Easton Open Feb 18th
          • Registrations: 215
        • DH Guest teaching rotation
          • Starting Q1
      • Kids MT
        • Kids MT PD will restart his visits 
        • Easton MT Smoker Feb 19th
          • Competitors: 100 combined with kids
      • Adult MT
        • New Short Heavy Bags
          • plans to add more to each location with striking 
          • Easton Open SmokerFeb 19th 
            • Competitors: 100 combined with kids
            • Still looking for volunteers
        • Upcoming important dates
          • Saturday, 02/11: Referee and Judge Training at Easton Denver! Time TBA. This will be for anyone interested in reffing and judging at our in-house event. 
          • Saturday, 02/04: Prime Fight Promotions, Hammond, IN. Allie Readmond from Boulder and Devon Scott from Denver will be fighting on this event! 
          • Saturday, 02/11: Referee and Judge Training at Easton Denver! Time TBA. This will be for anyone interested in reffing and judging at our in-house event. 
          • Sunday, 02/26: CO State Muay Thai Championships in Aurora, CO
          • Friday, 03/10 - Sunday, 03/12: Team USA Qualifier, Foothills Fieldhouse, Lakewood CO
    • Director of General Managers: Ian Lieberman
      • Question: How do you approach management? What are some key skills and books first time managers should seek out? 
        • Approach from humility. You don’t know everything.
        • If you are trying to achieve something or put initiatives in place try to think about how he would be motivated or how they would be motivated. We want people to want to do things not out of fear.
        • Understand the why behind what we are doing so they want to do it. 
        • Try to check your motives in every decision and action you make.
        • Self deception is real. Someone gives me feedback and it makes me feel defensive and I want to respond defensively. Even if they are wrong. We all have this initial impulse to respond defensively. But in MGMT we can’t just act on impulse. If I can find out that my initial planned response is reactionary because you are insecure then you can stop and reconsider my response. Then recalibrate response based on the idea that motives are faulty. 
        • Always check yourself before responding. 
      • What do we need to do in our mind to be the best? 
        • Every decision we make look to core values first. 
        • Always putting the mission above yourself.
        • Easton has to come before personal wants, needs, and feelings.
        • Real dedication to what we are setting out to do. 
        • Every facet of this company needs to be attended to. Everyone. 
      • 3 books
        • Good to great by Jim Collins
        • Dichotomy of Leadership by Jocko 
        • Extreme Ownership by Jocko
        • Delivering Happiness by Tony 
    • Director of Ops and Admin: Sarah Rochniak
      • What are some key insights that can be helpful for a first time front desk?
      • What are some lessons you learned in the DFI role and the AOD role?
      • Any tools or resources that could be useful? 
        • Tools: 
          • Grammarly plug in to help with tone and grammar and spelling
          • Calendar. Has to exist and you need to follow it. Saves room to concentrate on the important things. 
          • Trello for organizing flow. 
    • Director of Marketing: Mike Phipps
      • How would you define marketing? How would you tell staff(instructors, GMs, DHs, whatever) to view marketing and if they are part of it too? 
        • Marketing: Telling our story. Most compelling and persuasive part of our story and telling it as best as possible
        • Right content, right audience, right time. 
        • If people are interested in how they are always marketing what can they look at or resources or books?
          • Show interest
          • Learn their name
          • Build rapport
          • High level martial arts plus experience
          •  
    • Director of Creative: Van Tran
      • What does your creative process look like?
      • What would you change about what we do on the creative and design side? 

Mike

• • • Looking for volunteers for inhouse 
    • Registration closes Feb 10th for Easton BJJ Open
    • Summer camps. Registration is open
    • Martial Arts Moves!
    • Conquer Colorado
      • Kid’s competition training. Jordan will take the reigns
        • Survey going out for improvements and suggestions
        • New registration will open for a year at $400 for 2023 and it will be a yearly renewal in Q1.
        • You can register throughout the year at a prorated rate. 
      • New year strategy. I will send out our plan to the entire team so you can see where you can help and where you fit into the overall goals. We all have a major part to play.
      • Structure vs creativity. How we will innovate to keep improving everyday. 
    • Any leads on off the market real estate in Central Park or surrounding areas?
      • 2000-3000 sq ft to lease
      • 5000 sq ft to buy(great deals)
    • Wellness Living update

 

New promotions

 

• Mikkel Buhl-Madsen Kids DH in Arvada
• Bojan Velickovic Kids DH in Denver
• Sebastian Berti BJJ DH in Centennial
• River Mayfield Kids DH in Longmont
• Payden Thanner BJJ DH in Littleton
• Jordan Shipman Kids PD for Easton
• Mike Phipps Director of Marketing for Easton