684: How to Grow Your Business While Being a Mom for the First Time with Chelsea Cole
Release Date: 04/28/2025
Eat Blog Talk
In episode 701, Megan celebrates reaching 700 episodes by bringing her team together to answer your questions about food blogging, content creation, mindset and life. Dan Porta is a team builder at heart, currently growing Strategic Partnerships for Eat Blog Talk and further developing in-person events. With past experience in educational travel, Dan has cultivated a passion for bringing people together and facilitating positive learning experiences where meaningful connections can flourish. It's all about other people :) Catharina is a podcast producer, video editor and social media expert...
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In episode 696, Megan chats with Barbara Curry about how she launched a wildly successful second food blog that reached 100,000 monthly pageviews within months of starting. Barbara is the creator of Butter & Baggage and Easy Southern Desserts, where she shares her passion for approachable, home-cooked Southern recipes. She started Butter & Baggage in 2014, bringing decades of experience to help home cooks create delicious meals with confidence. In 2024, she launched Easy Southern Desserts to focus exclusively on indulgent, foolproof sweets inspired by Southern traditions. Through her...
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In episode 695, Jonathan Feniak walks us through the legal essentials every food blogger needs to confidently turn a blog into a full-time business while mitigating legal risks. Lead Attorney Jonathan Feniak is a driving force behind LLCAttorney.com with a mission to make quality legal guidance accessible to business owners and individuals across the United States. Specializing in asset protection, estate planning, and business formation, he provides practical solutions that empower clients to protect their assets and build strong legal foundations. In this episode, you’ll learn the...
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Learn how to become more efficient and intentional by thoughtfully pairing two tasks together, without adding stress or hustle to your day. Today’s episode is all about shifting your days with simple, intentional strategies. Instead of overwhelming yourself with frantic multitasking, I’m sharing easy ways to pair activities that naturally complement each other. These small changes have helped me be more productive, efficient, and energized without adding stress. I can’t wait for you to try them and see how they transform your workflow too! Action Plan: 1 - Knock out admin work while...
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In episode 692, Megan interviews James Baldwin from Raptive about strategies to increase your ad revenue, optimize your website for better performance, and tackle evolving challenges in the food blogging space—including AI content theft and third-party cookie changes. James and his team of ad performance experts work to help creators make as much money as possible by analyzing network data, troubleshooting ad issues, and designing ad strategies for industry-leading RPMs. James lives is Fargo, North Dakota with his wife and two kids and farms on the occasional summer/fall weekend. In this...
info_outlineIn episode 684, Chelsea Cole teaches us how to creatively manage our time and build a successful business—all while navigating the challenges of first-time parenting.
Chelsea Cole is a cookbook author, food blogger, and founder of The Cookbook Lab, a course that teaches self-publishing cookbooks. Her website, A Duck’s Oven, focuses on sous vide cooking. She has written two cookbooks, Everyday Sous Vide and Sous Vide Meal Prep and her third, "A Feast of Thorns and Roses," a fan cookbook inspired by the "A Court of Thorns and Roses" series, comes out April 1st. She currently lives outside of Portland, Oregon with her husband, son, and daughter on the way.
In this episode, you’ll discover strategies for balancing your blog, launching new ventures like writing a cookbook, and embracing first-time parenthood—so you can keep growing your business while showing up for your family.
Key points discussed include:
- Strategic Outsourcing: Sometimes you have to know when to ask for help. Chelsea’s smart move of delegating cookbook photography proves that you don’t have to do everything yourself.
- Flexible Work Hours: Those early morning hours are gold, especially with a newborn. Chelsea turned those 4 AM wake-ups into productive writing time.
- Content Prioritization: Focus on essential business tasks while temporarily pausing less critical activities.
- Family Support: Your support system is everything. Chelsea’s mom stepping in one day a week made all the difference in maintaining her sanity and productivity.
- Embrace Inconsistent Progress: Perfectionists, this one’s for you - progress isn’t linear when you’re a new parent. Learning to be okay with that is a superpower.
- Realistic Expectations: Set achievable daily goals and celebrate small victories to maintain motivation and avoid burnout while managing a newborn and a major work project.
- Adaptable Planning: Create flexible plans that can shift with your newborn’s unpredictable schedule.
- Ruthless Efficiency: Become a time management ninja. When you’ve got limited windows to work, every minute counts.
Connect with Chelsea Cole