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Episode 9: The Next Dirty "P" Word...Prioritizing

Communications Business Advisor

Release Date: 04/29/2024

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Communications Business Advisor

Welcome to the Communications Business Advisor™ podcast with host Tara McDonagh. In this episode, Tara sits down with , a seasoned global communications leader whose career spans journalism, government, and corporate communications at the highest levels. Anthony currently leads Corporate Communications for Fujifilm in the Americas and previously served as Chief Communications Officer at CSL, where he built a global communications function from the ground up. Together, Tara and Anthony explore what it really takes to grow into senior leadership in communications — not just in title, but in...

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“It became really clear what we could do and do well with the resources that we had, and those were limited resources. And I never stopped talking about what we could do with more.”

--Jessica Onick

 The dirty word on this episode of the podcast is “prioritization.” Host, Tara McDonagh has invited Jessica Onick, Senior Director of Internal and External Communications at GitHub to share how prioritizing and setting boundaries ended up doubling the size of her team in just over a year. 

 In this episode of the Communications Business Advisor Podcast, Tara and Jesscia talk about: 

  • Jessica’s experience losing staff and being required to prioritize 
  • How to go about the prioritization process and be intentional, NOT ruthless
  • The art of telling others, “No, it’s not a priority”
  • Determining where you’re really needed to do it all, where to guide, and where to empower self-service
  • Using up-front prioritization as a framework for the day-to-day
  • Growing your team and budget as a result of the prioritization process 

 Links & Resources: 

Jessica Onick on LinkedIn –– www.linkedin.com/in/jessicaonick

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 Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.  

The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.