Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Release Date: 08/20/2023
Business Loans and Cashflow Managment |Daniel Yerushalmi & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth. Listeners will discover: Daniel's fascinating journey from diamond dealing to developing an app for pawnbrokers and ultimately helping them overcome working capital challenges. Two common misconceptions about working with OPM: fear of being perceived as debt-ridden...
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Optimizing Ad Campaigns with Direct Response Advertising Hal Smith| Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
In this episode Hal Smith and Yaron Been delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space. Key Main Takeaways: The Power of Testing. Hal emphasizes the critical role of testing in direct response advertising, drawing...
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From Data to Dollars Financial Management for E-Commerce Entrepreneurs| Wayne Richard & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success. Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the ins and outs of e-commerce finances is essential for sustainable growth and profitability. Join in as we demystify the complexities of financial management and equip you with the knowledge and tools you need to navigate the ever-changing landscape of...
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Human Decision- Making and Neuro Science for Fearless Marketing| Randy Crane & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insights on the essence of fearless marketing and strategies that make it a powerful force in the sales world. Key Highlights: The Genesis of Fearless Marketing. The Psychology of Decision- Making. Problems, Emotions and Solutions for...
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How to Be Your Best: Guide to Peak Performance Through Sleep Riley Jarvis| Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being. During a night's sleep, the body undergoes distinct phases, two of which play crucial roles in rejuvenation – REM (Rapid Eye Movement) sleep and deep sleep. REM sleep, characterized by vivid dreams and rapid eye movements, is associated with memory consolidation, emotional regulation, and...
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Building Brands with Aligned Leadership and Outstanding Teams -Wayne Mullins & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountability through coaching and leadership. Episode Highlights 1. The Strategic Hiring Process 2. Streamlining Forces: Alignment and Autonomy. 3. Igniting Growth Catalysts: Coaching & Accountability. 4. Leadership Evolution . 5. The Foundations...
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How Customer Voices Impact the Path to Brand Success| Leila Kairns & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce. Episode Highlights 1. Customer Interviews & Usability Testing. 2. Sustainability for Brand and Consumer Values. 3. Navigating tht B2B and B2C Landscape. 4. Balancing Direct Response and Brand Awareness Marketing. 5. The Future of Ecommerce. Links and Resources
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Mastering Strategic Business Operations for Success with Lloyd Thompson| Yaron Been.
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations and maximizing productivity. Lloyd's journey into operations began with his technical background and leadership experience in the corporate world . His passion for remote work and a desire to escape the traditional office setting led him to establish VirtualD-O-O. Virtual D-O-O is a fractional operations agency that helps business owners in breaking free...
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Power of Incentives in Growing E-Commerce Businesses
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017. Marketing Boost stands out by offering unique travel incentives, such as complimentary hotel stays, hotels savings cards, and restuarant vouchers. Marco highlights the win-win dynamic of the platform, benefiting businesses, consumers, and hotels. He emphasizes the flexibility and...
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The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes. Highlights: Pinterest as a Search Engine: Pinterest has users actively seeking solutions hence has a demand in products that would...
info_outlineIn this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO).
We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires.
Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes.
We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics.
Tune in to discover actionable tips for improving your website's conversion rates!
For more info:
https://twitter.com/taliagw
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