#372: The AI Opportunity — Reinventing Your Writing Business for 10X Impact
Release Date: 05/21/2025
#389: She Shut Down a Profitable Agency (Here’s Why Writers Should Pay Attention)
High-Income Business Writing
Today’s episode is a little different. Over the past year, I’ve been talking more openly about the shifts happening in our industry. And a few weeks ago, I made a clear decision, which I announced in my first newsletter of 2026: the focus of this podcast and my newsletter going forward will center on AI… and the disruption, changes, and opportunities it’s creating for writers. AI is reshaping business models, demand, pricing, and even the types of roles writers are being hired for. And I know this conversation can make a lot of people uncomfortable. It forces us to look at signals...
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#388: How to Quickly Go from Messy Transcript to Clear Outline with AI
High-Income Business Writing
Working with transcripts can feel overwhelming. Client calls. Workshop recordings. Interview transcripts. Pages and pages of raw material—good ideas buried under tangents, half-finished thoughts, and off-the-cuff remarks. The problem usually isn’t lack of content. It’s too much of it! In this episode, I walk you through a simple, repeatable workflow I use to turn messy transcripts or rough notes into a clear, usable outline—without losing the nuance that actually matters. If you’ve ever dropped a transcript into AI, asked it to “summarize this,” and felt underwhelmed by the...
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#387: The Freelancer Health Reset—5 Micro-Habits That Actually Stick, Including Key Midlife Insights for Women
High-Income Business Writing
Freelancers are great at pushing through. We hit deadlines, juggle clients, and squeeze productivity out of thin air. But here’s the truth many of us avoid: Our physical health often pays the price. In today’s episode, we’re talking about the side of freelancing that rarely gets airtime — the slow erosion of our health when the business becomes the only priority. And we’re doing it with someone who brings deep experience, grounded wisdom, and a refreshingly simple approach: my friend Lucie Robazza, a certified health coach, personal trainer, kinesiologist, and founder of . ...
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#386: The Packaging Problem—Why Your AI Help Isn't Making You Money (Yet)
High-Income Business Writing
Freelancers are giving away their most valuable AI insights, and not getting paid for it. In today’s episode, we’re taking a hard look at one of the biggest blind spots for freelance writers and content pros right now: the failure to package your AI knowledge into a paid offer. Your clients want to use AI. They’re trying. But they’re confused, overwhelmed, and scared of doing it wrong. And guess what? You already have the skills and experience to guide them. But unless you turn that informal help into a structured service, it’s just free advice that goes nowhere. In this...
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#385: What to Do When Clients Break Their Promises
High-Income Business Writing
Ever had a client drop the ball? They miss a key deadline, shift direction mid-project, or conveniently “forget” what you both agreed on? It’s maddening, right? Those moments can make even the most seasoned freelancer question everything about their business. But here’s the twist: those “broken promises” might actually be pointing to your biggest opportunities for growth. In this short episode, we’re diving into what really lies beneath client chaos — and how to turn frustration into a roadmap for stronger systems, better communication, and a more resilient business. ...
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#384: The Value Shift—Where the Money Goes When AI Makes Content Creation Effortless
High-Income Business Writing
Freelancers everywhere are feeling it. The ground beneath our feet is shifting, because AI isn't just changing how we write. It's also changing where value lives in our industry. In this episode, I break down what few people are talking about: your writing skills might still be world-class, but they're now solving the wrong problem. Much of what I discuss was inspired by the brilliant new book Reshuffle: Who Wins When AI Restacks the Knowledge Economy by . The constraint that once made your writing indispensable has moved. And if you don't move with it, you risk becoming the business...
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#383: The Art of ‘Conversing’ with AI
High-Income Business Writing
Imagine walking into a friend’s house and rattling off a 20-minute monologue with every single detail of a challenge you’re facing. No pause. No space for questions. Just a nonstop, 20-minute word vomit. That’s how most of us are using AI. We dump a giant wall of text into a prompt, cross our fingers, and hope for magic. Instead of working with AI, we’re treating it like a command line. No wonder the results often fall flat! In this short episode, I share a better way—one that mirrors the way we’d talk with a trusted colleague. When you approach AI as a conversation...
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#382: The Truth About AI and Freelance Writers — What 157 Writers Just Revealed
High-Income Business Writing
The AI adoption picture is nuanced In this episode, I share some fascinating insights about AI usage among writers and the impact it’s having on their business. Last month, I sent out a simple 10-question survey to my community about AI usage, fears, and business impact. I received 157 complete responses from writers across every experience level, from brand-new freelancers to 15+ year veterans. What they shared was, in some ways, congruent with what I’ve been saying for the past few months on the topic of AI integration in our businesses as freelancers. But in other ways, the...
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#381: How to Have Better, More Productive Conversations with AI
High-Income Business Writing
AI is changing how we work. But many freelancers are falling into the trap of using it in the least effective way possible: by relying on massive, fully pre-written prompts that remove you from the creative process. In this episode, I share a better, more natural approach that treats AI like a trusted collaborator rather than a black box you dump instructions into. You’ll learn my simple 3R Prompting framework and see how an iterative, conversational workflow can help you get sharper insights, stronger ideas, and better final results. What You’ll Learn in This Episode Why...
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#380: The AI Writing Debate — Moving From False Dichotomies to Creative Synthesis
High-Income Business Writing
The conversation around AI and writing is heating up. But too often, it’s framed as a false choice: AI is either “bad” and deceptive, or it’s the ultimate shortcut to productivity. In this solo episode, I challenge that binary thinking and unpack the real issues at stake for freelance writers. Sparked by a provocative LinkedIn post from Mariya Delano, CEO of Kalyna Marketing, this discussion dives into the myths and misconceptions that keep us stuck in unproductive debates. I lay out 10 false assumptions fueling the AI writing controversy. And I explain why the future belongs to...
info_outlineEpisode Summary
What if AI isn't a threat but the biggest business opportunity we've seen in decades?
In this game-changing episode, we reframe the fear of artificial intelligence into one of the biggest business opportunities freelance writers and solo marketers have ever seen.
If you've been worried about how AI will affect your work, this conversation will help you step into a new mindset. The kind of mindset where you become more valuable, more strategic, and more productive than ever before.
We’re diving into how to reinvent your business model, amplify your impact, and create a competitive advantage that’s nearly impossible to replicate — all by embracing a Human+AI approach that plays to your greatest strengths.
What You’ll Learn
- How to shift from an execution-focused freelancer to a strategic conductor
- The mindset required to make AI your most powerful creative and business partner
- Techniques for using AI as your intellectual sparring partner
- How to multiply your output (and quality!) without burning out
- A 30-day action plan to start reinventing your business with AI
Key Takeaways
The Writing Market Is Splitting. Which Side Are You On?
- AI is rapidly commoditizing low-value content creation.
- But high-value strategic thinking, creative leadership, and judgment are more valuable than ever.
- The opportunity lies in evolving from order-taker to advisor and conductor. From someone who orchestrates both human and AI resources to deliver better business outcomes.
Using AI as Your Intellectual Sparring Partner
- Don’t just ask AI to write; use it to challenge, debate, and refine your thinking.
- Set up “Socratic dialogues” with AI to pressure-test your ideas and sharpen your message.
- This collaborative thinking accelerates originality and gives you a massive edge in producing world-class content and strategy.
Become a 10X Writer Without Working 10X Harder
- AI can help you eliminate bottlenecks in idea generation, drafting, editing, and repurposing.
- Build workflows that multiply your content from one core idea into email series, blog posts, videos, and tools.
- Done right, this creates a virtuous cycle of authority, visibility, and client opportunities—all at scale.
Build a Competitive Moat AI Can’t Cross
Three elements make you irreplaceable in the age of AI:
- Domain Expertise – Lived experience and niche insights AI can't replicate.
- Relationship Capital – The trust, empathy, and collaboration clients crave.
- Strategic Judgment – The ability to see the big picture, make smart calls, and tie everything together.
Leverage these with AI to create proprietary workflows and systems that clients can’t easily replace.
Your 30-Day Action Plan
- Audit Your Role – Are you mostly executing, or adding unique value that AI can’t?
- Run These Experiments:
- Idea Validation – Use AI to stress-test a concept you're working on.
- Content Multiplication – Take a single piece of content and repurpose it 5 ways.
- Custom AI System – Create a lightweight AI prompt system tailored to one client or use case.
- Communicate the Evolution – Help your clients understand that you’re not just using AI—you’re delivering stronger outcomes, faster and more strategically.
Listener Challenge
Pick one of the three AI experiments above and commit to testing it this week. Then reflect:
- What did you learn?
- What new opportunities did this unlock?
- How could this change how you deliver value to your clients?
Want to Go Deeper?
If this episode sparked something in you and you’re ready to turn AI into your strategic advantage, join me for my upcoming AI Advantage Bootcamp for Writers and Solo Marketers.
This is a hands-on, 4-week program designed to help you harness AI in your creative and business workflows. Whether you’re just getting started or already using AI but want to sharpen your edge, you’ll walk away with systems and results, not just theory.
Spots are limited, and this program sells out fast. If it feels like the right next step for you, don’t wait.
Final Thought
The future doesn’t belong to those who fear change. It belongs to those who harness it with purpose.
AI can be the start of your next-level impact.
What are you going to do with that opportunity?