How can I expand my team and grow my editing business?
The Confident Freelance Editor
Release Date: 04/05/2021
71: Four essentials every freelance editor needs
The Confident Freelance Editor
In this episode, I talk about four things that I believe every freelance editor needs to think about if they want to create a thriving business but aren't quite there yet. Two of them might surprise you! **** I have a new offer to help freelance editors create, and actually implement, a marketing strategy. And if you sign up before 30 June 2023, you can save $500. Contact me through editboost.com or simply message me through any social media platform and let's see if I'm the best person to help you. If you're tired of not earning enough money and if you're ready and willing to do something...
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70: Is a website essential?
The Confident Freelance Editor
Today's episode continues on the theme of 'do what's best for your business'. Is a website essential for your business today? Tune in and find out what I think!
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69: On practice
The Confident Freelance Editor
Today I talk about practice, and why marketing is like any other skill: the more you do it, the better you get at it. In this day and age, it's easy to consume content about marketing. But if you don't actually do it, you'll never improve. And so most editors stay stuck in the 'too scared to get started' phase. I have been there! But if you don't have enough enquiries coming in each month, then marketing is the best way to fix that problem. **** If you want support with your freelance editing business, contact me at www.editboost.com
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68: Two reasons we don't do marketing
The Confident Freelance Editor
I often think about why freelance editors don't do marketing. In today's episode, I talk about two reasons for not taking marketing action and why you might need to change your mindset. I also share a little about how my business has been going this year. **** If you want help with your marketing mindset or strategy, contact me through my website and let's have a chat:
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67: How to assess if your marketing strategy is working
The Confident Freelance Editor
If you don't have enough clients then what should you do? Today I talk about three marketing strategies and how to assess whether you need to change what you're doing. **** If you want help with your marketing mindset or strategy, contact me through my website and let's have a chat:
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66: Re-starting the podcast
The Confident Freelance Editor
I'm back! After 21 months, I have decided to bring back the podcast. Today I'm talking about why I stopped, why I've come back to it and what you can expect from now on.
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Pausing the podcast
The Confident Freelance Editor
065: I’ve had a lot of fun so far talking to editors and guest experts and creating solo shows for the Edit Boost Podcast. Receiving so many wonderful messages from people who’ve been inspired to do more marketing and get more clients has been really rewarding. But I’ve decided I need a bit of a break; I’ve created a lot of podcast content and it’s time to step back. And just in case you need to hear it from me, it’s ok to stop doing something or hit pause on something, even if others are enjoying it. The point of content marketing is to grow your audience. Of course, the free...
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How important is SEO for my editing website?
The Confident Freelance Editor
064: Featured editor: Michelle Bourbonniere, Feeling daunted by the thought of SEO? ‘Search Engine Optimisation’ for your website can sound complicated and like it’s only for technical types. There are several things you can do to help your website to appear near the top of online search results (that’s the point of SEO) but, actually, is SEO the most important thing you need to be doing right now? Many editors tell me they have to get their websites ‘right’ before they launch their services — so much so that they spend their time on creating content and fiddling with their...
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How do I overcome my fear that enquiries will stop coming in?
The Confident Freelance Editor
063: Featured editor: Elen Turner, Given the challenging times we’re in, it’s understandable we can feel afraid of not having enough work. This worry can lead us to taking all the work we can, even if it leaves us stressed out and overwhelmed. And the recommendation is always to continue marketing, even in good times, so we continue to have clients ‘in the pipeline’, opportunities lined up at the end of each project. After bouncing back from an unfortunate loss of work during 2020, Elen is now in the position of being overwhelmed with jobs and yet worrying about continuing to...
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How can I show my value when I haven’t had paid editing clients yet?
The Confident Freelance Editor
062: Featured editor: When you’re changing careers into the field of editing, it’s challenging to make a start and find paying clients. You can feel unsure of yourself and completely ‘green’, a newbie. But rarely do we start with a blank slate. We can make use of all of our professional experience and current contacts. Today we’re talking about the situation my guest editor, Andrew, is experiencing. He’s done significant voluntary work as an editor and proofreader immersed in his sporting passion of rugby league. He’s also helped on projects with a basketball-journalist friend....
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Featured editor: CaTyra Polland, Love for Words
CaTyra wants to be earning a full-time income from her editing business. She knows she can’t do it all herself, so she’s brought on a proofreader and a virtual admin assistant to allow more time for her to do editing. But she’s had to turn work away and wants to grow her team so that she’s not the only editor doing the projects.
It’s a big change, and it’s easy to feel worried about the time commitment for recruiting a new team member, how they’ll fit in, how you’ll delegate to them and how clients will react to their work not being personally done by you.
These can all be enough to stop business owners from expanding to create the business they’d dreamed of.
Growing your team is about more than finding a good editor. It’s about finding a fit with the work culture in your business. If you’re feeling uncertain how to proceed, it’s helpful to work through the issues in advance. How can you build trust with a new team member and embed clear communication for a good working relationship? And what if things don’t work out?
Bringing in help should reduce your stress, not add to it. And giving clients assurance of the same high-quality work from your business is important.
If, like CaTyra, your business vision includes building your team and yet you haven’t taken the steps needed to achieve it, this episode might give you the inspiration you need to get on with it and grow your business with confidence.
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If you want to get clear on your money, marketing and mindset, check out ‘Boost Your Editing Income’, my e-course and group coaching program.