How do I stop self-sabotaging my own efforts to establish my niche?
The Confident Freelance Editor
Release Date: 06/21/2021
71: Four essentials every freelance editor needs
The Confident Freelance Editor
In this episode, I talk about four things that I believe every freelance editor needs to think about if they want to create a thriving business but aren't quite there yet. Two of them might surprise you! **** I have a new offer to help freelance editors create, and actually implement, a marketing strategy. And if you sign up before 30 June 2023, you can save $500. Contact me through editboost.com or simply message me through any social media platform and let's see if I'm the best person to help you. If you're tired of not earning enough money and if you're ready and willing to do something...
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70: Is a website essential?
The Confident Freelance Editor
Today's episode continues on the theme of 'do what's best for your business'. Is a website essential for your business today? Tune in and find out what I think!
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69: On practice
The Confident Freelance Editor
Today I talk about practice, and why marketing is like any other skill: the more you do it, the better you get at it. In this day and age, it's easy to consume content about marketing. But if you don't actually do it, you'll never improve. And so most editors stay stuck in the 'too scared to get started' phase. I have been there! But if you don't have enough enquiries coming in each month, then marketing is the best way to fix that problem. **** If you want support with your freelance editing business, contact me at www.editboost.com
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68: Two reasons we don't do marketing
The Confident Freelance Editor
I often think about why freelance editors don't do marketing. In today's episode, I talk about two reasons for not taking marketing action and why you might need to change your mindset. I also share a little about how my business has been going this year. **** If you want help with your marketing mindset or strategy, contact me through my website and let's have a chat:
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67: How to assess if your marketing strategy is working
The Confident Freelance Editor
If you don't have enough clients then what should you do? Today I talk about three marketing strategies and how to assess whether you need to change what you're doing. **** If you want help with your marketing mindset or strategy, contact me through my website and let's have a chat:
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66: Re-starting the podcast
The Confident Freelance Editor
I'm back! After 21 months, I have decided to bring back the podcast. Today I'm talking about why I stopped, why I've come back to it and what you can expect from now on.
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Pausing the podcast
The Confident Freelance Editor
065: I’ve had a lot of fun so far talking to editors and guest experts and creating solo shows for the Edit Boost Podcast. Receiving so many wonderful messages from people who’ve been inspired to do more marketing and get more clients has been really rewarding. But I’ve decided I need a bit of a break; I’ve created a lot of podcast content and it’s time to step back. And just in case you need to hear it from me, it’s ok to stop doing something or hit pause on something, even if others are enjoying it. The point of content marketing is to grow your audience. Of course, the free...
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How important is SEO for my editing website?
The Confident Freelance Editor
064: Featured editor: Michelle Bourbonniere, Feeling daunted by the thought of SEO? ‘Search Engine Optimisation’ for your website can sound complicated and like it’s only for technical types. There are several things you can do to help your website to appear near the top of online search results (that’s the point of SEO) but, actually, is SEO the most important thing you need to be doing right now? Many editors tell me they have to get their websites ‘right’ before they launch their services — so much so that they spend their time on creating content and fiddling with their...
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How do I overcome my fear that enquiries will stop coming in?
The Confident Freelance Editor
063: Featured editor: Elen Turner, Given the challenging times we’re in, it’s understandable we can feel afraid of not having enough work. This worry can lead us to taking all the work we can, even if it leaves us stressed out and overwhelmed. And the recommendation is always to continue marketing, even in good times, so we continue to have clients ‘in the pipeline’, opportunities lined up at the end of each project. After bouncing back from an unfortunate loss of work during 2020, Elen is now in the position of being overwhelmed with jobs and yet worrying about continuing to...
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How can I show my value when I haven’t had paid editing clients yet?
The Confident Freelance Editor
062: Featured editor: When you’re changing careers into the field of editing, it’s challenging to make a start and find paying clients. You can feel unsure of yourself and completely ‘green’, a newbie. But rarely do we start with a blank slate. We can make use of all of our professional experience and current contacts. Today we’re talking about the situation my guest editor, Andrew, is experiencing. He’s done significant voluntary work as an editor and proofreader immersed in his sporting passion of rugby league. He’s also helped on projects with a basketball-journalist friend....
info_outline056: Featured editor: Jen Tolnay, Jen Tolnay Editorial and Writing Services
Jen has plenty of corporate editing experience and wants to move toward her ideal work in fiction book editing. She’s almost finished a course and has gained a bit of experience from pro bono projects. So what’s stopping her from pitching to clients who could benefit from her skills?
Feeling hesitant at switching to a new field of editing is entirely normal. We’re confident in our own skills in the work we’ve done already. We feel like we need to get qualifications and more jobs under our belts in order to show credibility. But Jen has dragged out the completion of her editing course. She’s wondering where this resistance is coming from.
If this is happening to you too, think about how this behaviour serves you. By not finishing the course, Jen doesn’t feel like she’s qualified to pitch for new work in fiction editing. So she can stay in her safe, familiar territory. But that’s not what she wants for her future. So it leads to her feeling stuck and frustrated about how to carve out this new niche for herself.
We discuss this and other aspects to establishing a new niche, or even more than one. Niching in one area makes it easier to talk about in your marketing, but if you’ve got other things going on in your business where you can get work in a variety of areas, there’s nothing stopping you from doing that. Pursuing a niche you love doesn’t mean you have to drop all the other work you’re good at and that has brought you income through industry connections. Believing that you’ll lose work if you establish a niche can hold you back through fear.
If you’ve got a feeling that you know your way forward but there’s something holding you back you just can’t put your finger on, consider where you might be self-sabotaging your own progress.
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If you want to get clear on your money, marketing and mindset, check out ‘Boost Your Editing Income’, my e-course and group coaching program.