Making the Decision to Invest in Multiple Coaches: Samantha Olson-Wyman & Stephanie Cifuentes
Release Date: 04/14/2026
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Making the Decision to Invest in Multiple Coaches: Samantha Olson-Wyman & Stephanie Cifuentes
#coachbetter
This #coachbetter episode is about how school leaders can make the decision to invest in hiring multiple instructional coaches. This is a highlight from one of our favorite episodes from a previous season featuring Samantha Olson Wyman and Stephanie Cifuentes. Sam and Stephanie share the ways they used data to determine the impact that coaches were making - and they found that everyone in the community was benefiting from instructional coaching. As coaches and leaders we really have to be clear about the outcome of the work - and we must be able to articulate that to those who are making...
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CASE STUDY: Developing a Strong Coach-Principal Partnership with Andrew Ranson
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This #coachbetter episode is another in our , with Andrew Ranson, instructional coach at Shanghai American School in China. These are designed to share the story of a coach, and the development of their coaching program and practice in their unique setting. If you’re a regular listener of the podcast, you might have heard Andrew’s where he shared the ways that he’s using a Data Dashboard to develop a strong Coach-Principal Partnership. Andrew is also featured in another episode with the (available 22 April 2026)! Andrew is also a member of the AAICIS A-Team, and has...
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The Difference Between a Coaching Vision & Definition with Diana Beabout
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In this #coachbetter episode Diana is sharing the difference between a definition and a vision for instructional coaching. We all know that sometimes coaching thrives in one school setting and stalls in another. There are lots of reasons why this might happen and one of them is a lack of clarity around the definition of coaching. In schools we’re great at creating a lofty vision (we all have experience with statements that involve phrases like: “developing resilient global citizens who are able to tackle complex problems”) but we don’t often spend a lot of time actually defining what...
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Celebrating Two Years of AAICIS
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Recognizing Your Leadership, as an Instructional Coach with Dr. Chaunté Garrett
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This #coachbetter episode is about the ways that coaches can see themselves as leaders in their school community. This is a highlight from one of our favorite episodes from a previous season featuring Dr. Chaunté Garrett, former Instructional Coach, and currently Superintendent of a K12 Charter School in North Carolina. What we love about this clip is that so often instructional coaches struggle to recognize the informal leadership aspects of the role that they might be demonstrating - even without realizing it. Many coaches can feel a sense of imposter syndrome when we highlight the...
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CASE STUDY: 6 Keys to Building a Coaching Culture with Coaches as Leaders Graduate, Tina Peji
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This #coachbetter episode is another in our , with one of Kim's amazing clients, Tina Peiji. Tina is a highly experienced coach, a graduate of The Coach Certificate and Mentorship Program and Coaches as Leaders. At the time of recording, she had just graduated from Coaches as Leaders. Tina is also an essential member of the A-Team! These are designed to share the story of a coach, and the development of their coaching program and practice in their unique setting. Tina is currently digging into how to develop a coaching program at her school - from the leadership level. After...
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Navigating the Hidden Mental Load for Instructional Coaches with Kim Cofino and Diana Beabout
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In this #coachbetter episode Kim and Diana talk about the mental load that coaches carry - and may not recognize. This is a topic that came up during a previous #coachbetter episode with . This is something that, as coaches, we may feel, but may not recognize how it impacts our work - and the work that our coaching partners have the capacity for. In this episode, Kim and Diana will unpack what we mean by “mental load” or “cognitive capacity” and how and why understanding everyone’s (including our own) limited bandwidth has such a huge impact on our coaching practice and coaching...
info_outlineThis #coachbetter episode is about how school leaders can make the decision to invest in hiring multiple instructional coaches. This is a highlight from one of our favorite episodes from a previous season featuring Samantha Olson Wyman and Stephanie Cifuentes. Sam and Stephanie share the ways they used data to determine the impact that coaches were making - and they found that everyone in the community was benefiting from instructional coaching.
As coaches and leaders we really have to be clear about the outcome of the work - and we must be able to articulate that to those who are making financial determinations about staffing. It can be hard to spend time and energy on collecting data about your practice and your impact - the actual work of collecting and analyzing the data is keeping you AWAY from doing the work. But actually communicating those outcomes will not only support you better prioritizing your own work, but it may make the case for adding new members to your team.
Find the show notes for this episode here.
Like this episode, you’ll enjoy these:
Coaching for Impact, Not Activity with Donna Spangler [291]
The Importance of Measuring Your Impact as an Instructional Coach (Kim Cofino)
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Learn with Kim
Articles from Kim
- 3 Innovative Instructional Coaching Models (Edutopia)
- How Instructional Coaches Can Balance Confidentiality and Accountability (Edutopia)
- When We Invest in Coaches, We Invest in Teachers (The Learning Professional, Learning Forward)
Books & Chapters from Kim: