Ten with Ken (Video)
Join Ken Steele for a romp through the best moments from more than 100 higher ed holiday greeting videos from around the world, selected from almost 500 collected so far this month! Previous years' Holiday Special roundups appear in this Ten with Ken playlist: Check out the full versions of these videos in the 2024 Holiday Special Shortlist: Check out the full collection of 2024 videos in this even longer playlist:
info_outlineTen with Ken (Video)
Marketing and communications professionals working in higher education are more conscious than most that they serve incredibly diverse audiences and stakeholders, and of the vital importance of equity and inclusion. (Today’s students can quickly become outspoken protestors in the face of what they perceive as injustice.) This week, Ken Steele sits down with Matthew Tsang, co-founder of inclusive communications agency AndHumanity, to discuss what he calls “JEDI” principles of Justice, Equity, Diversity and Inclusion. “Justice is at the forefront for us,” Matthew explains. His agency,...
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In this episode of Ten with Ken, host Ken Steele sits down with Dorita Pentesco, Director of Marketing & Recruitment at Niagara College, and Carmen Serravalle, Vice-President Creative at , to discuss the “refresh” launched this month of the 15-year-old Niagara College brand. NC’s circular “blue button” logo was originally introduced in 2009, and was immediately embraced by staff and students – who suddenly started buying and wearing branded clothing. The unique shape lent itself to external signage, buttons, and even application to the butt end of beer kegs at the campus...
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“Ten with Ken” returns for its 8th season with a special double episode distilling the best moments from literally hours of welcome back, orientation, move-in and kick-off videos, from more than 100 colleges and universities. Students overcome their anxieties and homesickness by celebrating, dancing, screaming and clinging to their stuffed animals and favourite comfort foods. They’re distracted by concerts, midway rides, marching bands, fireworks, confetti cannons, and so much more. Some schools play games too, staging their own versions of “Cash Cab,” “Undercover Boss,” or...
info_outlineTen with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 5, Ken looks at the best of 2023’s higher ed “Musical Performances,” from string...
info_outlineTen with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 4, Ken looks at the best of 2023’s higher ed “Acts of Goodwill,” and other vids...
info_outlineTen with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 3, Ken looks at the best of 2023’s higher ed “Holiday Parodies,” including plenty...
info_outlineTen with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 2, Ken looks at the best of 2023’s “Holiday Shout-Outs,” “Holiday Hand-Offs,”...
info_outlineTen with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 1, Ken looks at a sprinkling of "Festive & Bright" campus events and tree lighting...
info_outlineTen with Ken (Video)
Our 5-part series on Forward-Looking Facilities concludes with a look at the informal communal spaces on campus, in-between faculty offices and labs, or student dorms and classrooms. These so-called "Third Spaces" are home to some of the most valuable interactions between students, staff and faculty alike... In Part 5, "Third Spaces," Ken describes the gradual evolution of higher ed campuses from "introverted" retreats to more extroverted "collision spaces," where informal and serendipitous interactions can spark revolutionary ideas and unexpected illumination. These learning commons and...
info_outlineThis week, Ten with Ken visits Fleming College, in Peterborough Ontario, where Ken Steele and president Maureen Adamson discuss the labour market needs of the fourth industrial revolution, and the need to prepare college students with interdisciplinary programs and the so-called “soft skills” in demand by employers.
Some of the biggest challenges facing higher education institutions, aside from budget pressure and demographic shifts, are the rapidly-evolving labour market. Most elementary students today will work in jobs that don’t yet exist. Artificial intelligence and automation are widely projected to impact at least half of all human jobs over the next few decades, and already prototypes have been unveiled of semi-autonomous vehicles, bricklayers, drywallers, news anchors, and even master chefs. In the past few decades, the jobs that have increased most worldwide are not those that require STEM skills, but those that require people skills, communication and emotional intelligence.
Fleming College is helping prepare students for a changing world, Maureen explains, through interdisciplinary experiential programs at its Kawartha Trades & Technology Centre. In this new 87,000-square-foot facility, plumbers, carpenters, and electricians work together to build an entire house. Students gain “hard”, technical skills, but also those critical social and teamwork skills.
Multidisciplinary, transdisciplinary, and interprofessional training will become even more vital as “narrow” AI gets more and more capable of automating work within individual specialties. Ken shares Kai Fu Lee’s schema of AI’s impact on the labour market, which divides employment into 4 quadrants based on the level of creativity and strategic thinking required, and the level of “compassion” or social skills required. Lee predicts that routine, impersonal jobs will be fully automated within 5-10 years, while routine interpersonal tasks will require a partnership between an AI performing “back-end” tasks (like interpreting medical scans) and a human explaining those results to a patient. More creative, transdisciplinary work will require humans working in conjunction with AI tools for the foreseeable future. (Check out Kai Fu Lee’s TEDx talk, “How AI can save our humanity,” at https://youtu.be/ajGgd9Ld-Wc).
The fourth industrial revolution, caused by the impact of AI and automation on the labour market, means that today’s college graduates will desperately need the so-called “soft skills” like creative, strategic and transdisciplinary thinking, as well as interpersonal communication and empathy. “Not everything is technical,” Maureen emphasizes, which is why Fleming tries to integrate arts and humanities skills into many of its courses. Ken cites Scott Hartley’s argument (in the Fuzzy and the Techie) that “the antidote to technological irrelevance is to become MORE human, not less.”
Experiential, team-based collaborative learning models will help young people in particular become workforce-ready, and develop the interpersonal and workplace skills that many students no longer gain through part-time jobs. Maureen observes that “students need to learn how to learn,” and emphasizes the importance of the employer perspective on skills and competencies. (A 2015 Canadian survey by McKinsey found that 83% of educators, 44% of students, and just 34% of employers felt that today’s youth are being adequately prepared for the world of work.) “The more we can listen to our industry partners” about their needs, Maureen believes, the more colleges can “create programs in more of a design-thinking fashion.” For Fleming, and most colleges, “it’s going to be a culture shift” that will take significant time, as well as “investment in our people.”
A sincere thank-you to Fleming College for arranging the onsite videography for this episode.
Next week, Ken’s conversation with Maureen Adamson turns to diversity and equity in higher education, both in terms of gender parity and the integration of international students and perspectives. To be sure you don’t miss it, take a moment to subscribe at http://eduvation.ca/subscribe/
And if you would like to host 10K at your campus, more information is available at http://eduvation.ca/twk/site-visits/