ep803 - Ten with Ken 2024 Holiday Special!
Ten with Ken (Video)
Join Ken Steele for a romp through the best moments from more than 100 higher ed holiday greeting videos from around the world, selected from almost 500 collected so far this month! Previous years' Holiday Special roundups appear in this Ten with Ken playlist: Check out the full versions of these videos in the 2024 Holiday Special Shortlist: Check out the full collection of 2024 videos in this even longer playlist:
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Matthew Tsang: Becoming a JEDI Marketer!
Ten with Ken (Video)
Marketing and communications professionals working in higher education are more conscious than most that they serve incredibly diverse audiences and stakeholders, and of the vital importance of equity and inclusion. (Today’s students can quickly become outspoken protestors in the face of what they perceive as injustice.) This week, Ken Steele sits down with Matthew Tsang, co-founder of inclusive communications agency AndHumanity, to discuss what he calls “JEDI” principles of Justice, Equity, Diversity and Inclusion. “Justice is at the forefront for us,” Matthew explains. His agency,...
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Niagara Makes a Splash! (ep801)
Ten with Ken (Video)
In this episode of Ten with Ken, host Ken Steele sits down with Dorita Pentesco, Director of Marketing & Recruitment at Niagara College, and Carmen Serravalle, Vice-President Creative at , to discuss the “refresh” launched this month of the 15-year-old Niagara College brand. NC’s circular “blue button” logo was originally introduced in 2009, and was immediately embraced by staff and students – who suddenly started buying and wearing branded clothing. The unique shape lent itself to external signage, buttons, and even application to the butt end of beer kegs at the campus...
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2024 Back-to-School Special! (ep 800)
Ten with Ken (Video)
“Ten with Ken” returns for its 8th season with a special double episode distilling the best moments from literally hours of welcome back, orientation, move-in and kick-off videos, from more than 100 colleges and universities. Students overcome their anxieties and homesickness by celebrating, dancing, screaming and clinging to their stuffed animals and favourite comfort foods. They’re distracted by concerts, midway rides, marching bands, fireworks, confetti cannons, and so much more. Some schools play games too, staging their own versions of “Cash Cab,” “Undercover Boss,” or...
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String Quartets to Marching Bands! 2023 Holiday Special, Part 5
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 5, Ken looks at the best of 2023’s higher ed “Musical Performances,” from string...
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Holiday Goodwill! 2023 Holiday Special, Part 4
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 4, Ken looks at the best of 2023’s higher ed “Acts of Goodwill,” and other vids...
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Presidents Home Alone! 2023 Holiday Special, Part 3
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 3, Ken looks at the best of 2023’s higher ed “Holiday Parodies,” including plenty...
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Holiday Contests and Competitions! 2023 Holiday Special, Part 2
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 2, Ken looks at the best of 2023’s “Holiday Shout-Outs,” “Holiday Hand-Offs,”...
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Merry, Bright & Furry! 2023 Holiday Special, Part 1
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 1, Ken looks at a sprinkling of "Festive & Bright" campus events and tree lighting...
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Third Spaces on Campus
Ten with Ken (Video)
Our 5-part series on Forward-Looking Facilities concludes with a look at the informal communal spaces on campus, in-between faculty offices and labs, or student dorms and classrooms. These so-called "Third Spaces" are home to some of the most valuable interactions between students, staff and faculty alike... In Part 5, "Third Spaces," Ken describes the gradual evolution of higher ed campuses from "introverted" retreats to more extroverted "collision spaces," where informal and serendipitous interactions can spark revolutionary ideas and unexpected illumination. These learning commons and...
info_outlineThis week, Ken Steele’s conversation continues with Maureen Adamson, president of Fleming College in Peterborough Ontario. Maureen was formerly Ontario’s Deputy Minister responsible for the Status of Women, so this week Ken asks her thoughts on gender equity and increasing diversity in higher education.
When it comes to equity of access and success of women in higher ed, “we’ve got a lot of work to do,” Maureen admits bluntly. We know that high-performing organizations require balanced boards of governors, and yet we still don’t see that in many industries. We need to start teaching young people about being leaders and volunteers in the community, and that leadership needs to start at PSE campuses. In particular, she says, “we need to debunk the theory that women don’t want to go into trades and technology because it’s dirty work. It’s not!” Fleming College will be focusing on cultivating interest in these critical areas for our future economy, at a very young age.
Maureen also emphasizes that the pay gap between women and men to this day remains “alarming.” (In Canada, it is often cited that women earn 87¢ for every dollar earned by men. In the US, women’s earning ratio has risen slowly from 61% in the 1960s to about 78% in 2013.) Maureen also observes that even at the highest levels, women serving on boards and as CEOs still don’t earn the same as men. “There’s a gap in the labour market, and this is one that colleges have a responsibility to fill.”
In higher education, although the number of female college and university presidents has been increasing, leadership in the sector remains male-dominated, but “we’re making strides,” Maureen observes. (A quick survey of Ontario college presidents finds 11 females and 14 males, or about 44% female.)
Campus student populations are becoming more and more diverse, as institutions recruit increasing numbers of international students, and encourage participation by under-represented groups like visible minorities, students with disabilities, and indigenous students. As colleges recruit more international students in particular, Maureen observes, we need to ensure those students are socially and academically integrated so that all students benefit from the richness of student diversity on campus. (A recent CBIE survey found that 74% of international students in Canada report some difficulty getting involved in campus life.)
“We have to make it front and centre to be an inclusive and diverse college and culture,” Maureen asserts. Especially in smaller communities, without widespread diversity in the population, colleges have to pursue international exchanges and partnerships to create a diverse experience for students. The global student today is “super-global,” Maureen explains, and colleges have to respond to that. Global perspectives are crucial to prepare our students to be global citizens, and employees or entrepreneurs who can be successful in a global economy. It has to be “front and centre” as a priority, Maureen insists. “It has to be accomplished through active participation. We can’t just sit around and say we’re going to be inclusive and diverse, but without action.”
Maureen Adamson is president of Sir Sandford Fleming College, in the region of Peterborough Ontario. She has 25 years of leadership experience in PSE, healthcare, government and the not-for-profit sector. She has previously served as President & CEO of the Michener Institute for Applied Health Sciences and of Cystic Fibrosis Canada, as VP Corporate Services at Mohawk College, and as Deputy Minister of both Tourism, Culture and Sport and of the Status of Women for the government of Ontario.
A sincere thank-you to Fleming College for arranging the onsite videography for this episode.
Next week, Ken’s conversation with Maureen Adamson concludes with her thoughts on how to nurture a culture of innovation on campus by investing in our people. To be sure you don’t miss it, take a moment to subscribe at http://eduvation.ca/subscribe/
And if you would like to host 10K at your campus, more information is available at http://eduvation.ca/twk/site-visits/