String Quartets to Marching Bands! 2023 Holiday Special, Part 5
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 5, Ken looks at the best of 2023’s higher ed “Musical Performances,” from string...
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Holiday Goodwill! 2023 Holiday Special, Part 4
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 4, Ken looks at the best of 2023’s higher ed “Acts of Goodwill,” and other vids...
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Presidents Home Alone! 2023 Holiday Special, Part 3
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 3, Ken looks at the best of 2023’s higher ed “Holiday Parodies,” including plenty...
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Holiday Contests and Competitions! 2023 Holiday Special, Part 2
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 2, Ken looks at the best of 2023’s “Holiday Shout-Outs,” “Holiday Hand-Offs,”...
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Merry, Bright & Furry! 2023 Holiday Special, Part 1
Ten with Ken (Video)
Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 1, Ken looks at a sprinkling of "Festive & Bright" campus events and tree lighting...
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Third Spaces on Campus
Ten with Ken (Video)
Our 5-part series on Forward-Looking Facilities concludes with a look at the informal communal spaces on campus, in-between faculty offices and labs, or student dorms and classrooms. These so-called "Third Spaces" are home to some of the most valuable interactions between students, staff and faculty alike... In Part 5, "Third Spaces," Ken describes the gradual evolution of higher ed campuses from "introverted" retreats to more extroverted "collision spaces," where informal and serendipitous interactions can spark revolutionary ideas and unexpected illumination. These learning commons and...
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Active Learning
Ten with Ken (Video)
Our series on Forward-Looking Facilities continues with more detail on the ways that pedagogical change, and particularly the adoption of active learning, has transformed classroom time and classroom spaces on campuses. In Part 4, "Active Learning," Ken looks at the way thousand-year-old transmission theories of education created the design of modern lecture theatres, while pedagogical research from UBC's Carl Weiman Institute has paved the way for new approaches. New classroom designs, from Oregon State University's "Phil Donahue" theatres-in-the-round to learning studios and SCALE-UP...
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Online & Blended Learning
Ten with Ken (Video)
Our series on Forward-Looking Facilities continues with a look at post-pandemic adoption of online and blended learning delivery, and what 600,000 students tell us about their preferences for learning modality. In Part 3, "Online & Blended Learning," Ken looks at the decade-long inevitability of adopting blended delivery approaches, which have demonstrably better learning outcomes for students, and can save institutions millions on classroom facilities and operating costs. Years ago, Napster and Netflix demonstrated that "everything that CAN be digital, WILL be," and now that libraries and...
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The Fluid Future of Work
Ten with Ken (Video)
Our series on Forward-Looking Facilities continues with a closer look at the new work experience of staff and faculty, and how that will reshape work-life balance and the nature of work – on campus and off - in what is going to be a very fluid future. In part 2, "The Fluid Future of Work," Ken looks at the fluidity and ambiguity facing PSE in the years ahead, employee appetites for remote and hybrid work, and the implications for office design and space. He emphasizes that mental wellness is a growing concern for students and staff alike, and that sleep deprivation is an often-overlooked...
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The Post-Pandemic Campus
Ten with Ken (Video)
Season 7 of Ten with Ken opens with a 5-part series looking at Forward-Looking Facilities, and the ways that campus design and architecture have responded to the lessons learned during the pandemic. In part 1, "The Post-Pandemic Campus," Ken reviews the turbulence and shifting context we've all learned to expect, and warns that the future will be even more fluid, thanks to climate change, extreme weather, zoonotic viruses and more. COVID19 thrust our society, and our institutions, a full decade into the future, forcing us to adopt technologies and remote approaches to work and learning,...
info_outlineDespite its significant sticker price, higher education doesn’t often come with a guarantee. After all, what a student learns, and how they put their skills to work in the world, has more to do with their own effort than anything the institution can do. But in a world of labour market uncertainty and rising career anxiety, students and their parents are often looking for a “sure thing” -- high employment placement rates, impressive starting salaries, or a guaranteed return on investment.
For the past 10 years, one university in Canada has been offering students a literal guarantee that they will find career-related employment within six months of graduation: the University of Regina, in Saskatchewan. This week, Ken Steele sits down with president Vianne Timmons to discuss the “UR Guarantee,” a recruitment marketing tool that also drives student retention and career success.
Unlike many extended warranties, the UR Guarantee had to be offered free to all undergraduate students, to enhance accessibility rather than being an elite program for a select few who could afford it. From the moment a student signs up, they are assigned a mentor who helps them design a program to get engaged on campus, in clubs, sports, student government, etc., depending on their interests. To stay eligible for the Guarantee, students must access academic counselling and support services, take resume-writing and employment interview workshops, and attend networking events. They also have to volunteer, on campus and in the community – providing significant energy and enthusiasm to the University’s campus ambassador program. They must maintain a 70% GPA, and keep a daily log of their networking and job search activities. After all that, the University’s career services staff will work with new graduates for 6 months, to find them a job related to their field of study. If they are unsuccessful, they are welcome to return to campus and take up to 10 additional courses, tuition-free.
Obviously, the UR Guarantee is effective as a recruitment differentiator: students come from across North America, attracted by the prospect of guaranteed employment upon graduation. But the program is actually much more than a marketing gimmick: it ensures that students are aware of the support services and advising that they ought to be accessing on campus, and it even reduces any perceived stigma around using them, by effectively requiring it in order not to “void their warranty.”
The UR Guarantee was developed to address a key driver of student attrition: lack of engagement with extracurriculars and the support services that prepare students for transition to the world of work. The initiative was intended to increase student retention, success and satisfaction, and it works: students enrolled in the program are 8% more likely to persist, and they graduate more employable and career-ready.
The offer of free tuition doesn’t actually cost the University of Regina much at all: in 10 years offering the Guarantee, just 2 students have had to return to campus to take additional classes. But the University has had to invest significantly in additional support staff to meet the demand – paid for thanks to the increased persistence of more than 1,800 students enrolled in the Guarantee program.
In Canada, at least 2 other universities have launched similar programs in the wake of the UR Guarantee: Concordia University of Edmonton has a “Concordia Commitment” program, and Nipissing University offers “the Nipissing Promise.” Vianne would certainly encourage other institutional leaders to consider the approach as a powerful driver of student engagement.
You can read more about the UR Guarantee at https://www.uregina.ca/urguarantee/about/index.html
Vianne Timmons began her teaching career on the Babine First Nations Reserve in BC, and was appointed President & Vice-Chancellor of the University of Regina in 2008. She has helped advance Indigenization through dozens of initiatives, and two successive strategic plans. Vianne is one of 12 recipients of the national 2019 Indspire Award.
Shot on location at First Nations University, on the University of Regina campus, in October 2018, by campus videography staff – thank you again!
Next week, we visit RadIUS, the social innovation incubator at Simon Fraser University, and learn why we should all start eating bugs, for the good of our health and the planet. To be sure you don’t miss it, take a moment to subscribe at http://eduvation.ca/subscribe/
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