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Burning Man Maker, Music Mogul, and PCB Revolutionary—Flux CEO Matthias Wagner

Moore's Lobby: Where engineers talk all about circuits

Release Date: 05/02/2023

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Moore's Lobby: Where engineers talk all about circuits

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After beginning his career with Hewlett-Packard, David Su met a friend for lunch to learn about a new startup called Atheros. He was so excited by the vision to develop world-changing products that Su “went for lunch and never left.” At Atheros, Su had a “front-row seat” developing wireless WAN technology that transitioned from novelty to necessity while Atheros grew from a startup to a billion-dollar behemoth. That little startup was eventually acquired by another company you may have heard of: Qualcomm. And what led Su to get involved with another startup? Well, lunch, of course. Su...

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Matthias Wagner learned early in his career that not everything is like an engineering “marketing video…all so streamlined and perfect.” Sometimes you have to dive into a project with no documentation and no roadmap and “figure it out now.” That fearless, can-do attitude has led him on a circuitous and amazing route into, out of, and now back into the electronics world where he is leading Flux as they try to remake the PCB design flow. 

While others have previously tried and failed, Wagner recognized that many of these were “too small of dreams to make any meaningful change…you just need to start from scratch.”

And yeah, that's scary. And it's a lot of work, don't get me wrong, it's very hard. But then what else were you going to do with your time that was worthwhile?

One of Wagner’s career pivots was out of the electronics industry and into the music industry. In this fascinating interview, Wagner reflects on that decision and states, “that was a really dumb idea at the time, but I made it work.” And, boy, did he ever! During his foray into the music industry, Wagner’s work sold over 1 billion units across the globe and was honored with platinum and gold records. His song, Axel F by Crazy Frog, has nearly 3.8 billion (yes, billion with a b) views on YouTube.

And we haven’t even mentioned his experiences developing energy systems for Burning Man that then lead to working at Facebook on products with billions of users. You will just have to listen to hear about those. And, after listening to this episode, you might be inspired to “give yourself permission to dream big dreams.”

Other highlights from this Moore’s Lobby interview with Matthias Wagner include:

-Why hardware engineers are jealous of software developers

-The competition between hard core gamers and general users when developing Oculus

-What the PCB and electronics industry can learn from developments in the music industry

-Learning how to run a business by NOT running a business